February | 2015 | Red Robot

Archive

FIA Formula E Championship Unveils Circuit Layout For Berlin ePrix On May 23 2015

Organisers of the new all-electric FIA Formula E Championship unveil the circuit layout for the Berlin ePrix on May 23 2015, sponsored by leading logistics company DHL.
GERMANY-FORMULA E BERLIN CIRCUIT REVEAL #RRVNR
Edit Number: 2274 / Revision 1| 24/02/15 21:05:07
Source News Feed: Video News Release
Source Format: HD
Audio: NATURAL WITH ENGLISH SPEECH
Locations: BERLIN, GERMANY
Source: AURORA MEDIA ON BEHALF OF FORMULA E
Revision: 1

Story: CIRCUIT UNVEILED FOR FORMULA E DHL BERLIN EPRIX

– DHL becomes title sponsor for race at Tempelhof Airport on May 23 2015

– Tickets now on sale priced from just 10 euros

BERLIN, GERMANY (February 24 2015) – Organisers of the new all-electric FIA Formula E Championship have today unveiled the circuit layout for the Berlin ePrix on May 23 2015, sponsored by leading logistics company DHL.

The 17 turn, 2.47km circuit will be built within the ‘Apron’ section of the Tempelhof Airport, located in the city-centre. Designed by Rodrigo Nunes, it is the setting for the eighth race in the inaugural Formula E season.

The announcement was made during a press conference held at the former airport and attended by Formula E CEO Alejandro Agag, CEO of DHL Express Europe John Pearson, Berlin Senator Cornelia Yzer, members of the press, together with the championship’s two German drivers; Daniel Abt (Audi Sport Abt Team) and Nick Heidfeld (Venturi Team). During the event, guests could also view the Formula E race car, as well as enjoy a lap of the circuit in a fully-electric BMW i3 and a hybrid BMW i8 by Daniel and Nick.

Today also saw tickets for the DHL Berlin ePrix go on sale with general admission (standing) priced from just 10 euros if purchased before April 30, rising to 19 euros thereafter, with children aged six and under going free (if accompanied by a paying adult). As well as a full day’s racing, all tickets will give fans access to Formula E’s eVillage – or fan zone – featuring a variety of off track entertainment including eBike stunt displays, interactive stalls and a driver autograph session. For full details and pricing options visit www.fiaformulae.com/en/tickets.aspx.

Alejandro Agag said: “We are delighted to be in Berlin today and to be unveiling the Formula E circuit. Berlin is one of the leading cities in Europe for innovation and sustainable mobility, whilst Germany is renowned for its motorsport passion and hence why we selected it as a host city for Formula E. We’re now very much looking forward to putting on a great show for the fans, one they can be proud of and where they’ll be able to support home-grown talent Nick Heidfeld and Daniel Abt, along with German team Audi Sport Abt.”

John Pearson, CEO DHL Express Europe, part of DHL who are also a founding and official logistics partner to Formula E, said: “The Berlin ePrix is the ideal event to showcase why DHL and Formula E are the perfect fit. As a pioneer of delivery with carbon-free electric vehicles in the German market, we are extremely excited to be welcoming another pioneer – this time with an even faster brand of electric car – to Berlin. We are also looking forward to identifying an ‘e-novator’ of the future at the race, as the jury of our Formula E inspired Blue Sky Transport Design Award will select a winning electric vehicle design in Berlin in May.”

Speaking about the circuit layout, Nick Heidfeld, said: “It’s going to be very special racing in front of my home crowd and I’m really looking forward to it. It will be the first time for me racing on somewhere like this so should have its own special atmosphere. It looks like it’s going to be a very twisty and challenging circuit with 17 turns in under 2.5km and I think the fans are going to have great visibility wherever they are. When I spoke to some friends recently they were all interested in coming to Berlin and I hope there will be a lot of other fans who will come and join us for the race.”
The race will be organised by German event company Gil Und Weingärtner who will also call upon the expertise of Hans Jörg Fischer – one of the main track consultants behind Russia’s new Moscow Raceway.

All Formula E races are broadcast live on Sky Deutschland. For more information on Formula E visit www.fiaformulae.com or to visit the new dedicated DHL Berlin ePrix website go to www.fiaformulae.com/berlin.

ENDS

Notes to editors:
For further media information, including high-res images, visit www.fiaformulae.com/media
or contact:
FIA Formula E Communications Department media@fiaformulae.com

Follow Formula E:

Website: www.fiaformulae.com

Twitter: twitter.com/FIAformulaE (@FIAformulaE) #DrivetheFuture

Facebook: facebook/fiaformulae

Youtube: youtube/fiaformulae

Instagram: Instagram/fiaformulae

About FIA Formula E Championship:
Formula E is a new FIA championship and the world’s first fully-electric racing series. It represents a vision for the future of the motor industry, serving as a framework for research and development around the electric vehicle, accelerating general interest in these cars and promoting sustainability. The first race took place in Beijing in September 2014, the first of 11 taking place in major cities around the world including London, Miami, Buenos Aires and Moscow. For the inaugural season, 10 teams, each with two drivers, will go head-to-head creating a unique and exciting racing series designed to appeal to a new generation of motorsport fans.

About DHL:
DHL is the global market leader in the logistics industry and ‘The Logistics company for the world’. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 285,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting environmental protection, disaster management and education. DHL is part of Deutsche Post DHL. The Group generated revenue of more than 55 billion euros in 2012.

About FIA & Michelin – Today’s partners for tomorrow’s mobility:
As well as being the official Formula E tyre supplier, Michelin is an official partner, at the international level, of the FIA Action for Road Safety campaign. This programme is designed to support the Decade of Action for Road Safety initiated by the UN, the aim of which is to save five million lives over the next 10 years. This programme is set up to educate and advocate for safer roads, vehicles and behaviours around the globe.

Shows: BERLIN, GERMANY (FEBRUARY 24, 2015) (AURORA MEDIA ON BEHALF OF FORMULA E)

00.05 -00.19 TEMPELHOF AIRPORT GVs

00.19 – 00.45 FORMULA E CAR PHOTO OP

00.45 – 01.25 ALEJANDRO AGAG PRESS CONFERENCE

01.26 – 02.08 DHL REP PRESS CONFERENCE

02.08 – 02.13 – TRACK MAP

02.13 – DANIEL ABT INV

02.52 – NICK HEIDFELD INV

03.28 – ON TRACK ACTION

Feb, 24, 2015

 

0

SHARE THIS

Burberry Stars Celebrate British Creativity During London Fashion Week Show

As LA recovered from another year of Oscars excitement, the entertainment and red carpet activity continued Monday 23rd at London Fashion Week as Burberry celebrated a season of British creativity, craftsmanship and heritage at the brand’s Autumn/Winter 2015 Womenswear Show.
UK-LFW/BURBERRY VNR PART ONE #RRVNR
Edit Number: 1225 / Revision 9| 23/02/15 17:57:42
UK-LFW/BURBERRY VNR PART TWO #RRVNR
Edit Number: 1287 / Revision 2| 23/02/15 17:48:17
Source News Feed: Video News Release
Source Format: HD
Audio: NATURAL WITH ENGLISH SPEECH
Locations: LONDON, ENGLAND, UK
Source: BURBERRY
Revision: 9
Copy of Ingest Video Part 1: LFW/BURBERRY VNR PART ONE

Copy of Ingest Video Part 2: LFW/BURBERRY VNR PART TWO

Story: As LA recovers from another year of Oscars excitement, the entertainment and red carpet activity will continue on Monday 23rd at London Fashion Week as Burberry celebrates a season of British creativity, craftsmanship and heritage at the brand’s Autumn/Winter 2015 Womenswear Show where it will be joined by its long-standing international stars.

VIP guests from the worlds of fashion, film and music will attend the show, with current faces of the brand’s campaigns to be seated on the front row.

Viewers globally will be able to experience the Show instantly through video, imagery and music across the brand’s multiple online platforms.

Shows: Part One – LONDON, ENGLAND, UK (FEBRUARY 23, 2015) (BURBERRY – ACCESS ALL)

1. GVs of Guests arriving

2. Red carpet vox pops

Cara Delevingne

Jourdan Dunn

Sam Smith

Maggie Gyllenhaal

Nadine Labaki

Kim Min Hee (in native language : Korean)

Arika Morikawa in native language : Japanese)

Shows: Part Two – LONDON, ENGLAND, UK (FEBRUARY 23, 2015) (BURBERRY – ACCESS ALL)

1. Burberry AW15 show

2. Post show Vox pops

Christopher Bailey

Naomi Campbell

Mario Testino

Feb, 23, 2015

0

SHARE THIS

TOPSHOP Unique Autumn/Winter 2015 Show At London Fashion Week

During London Fashion Week, TOPSHOP continues its drive to democratise the fashion industry by giving people instant access to next season’s fashion trends.
UK-TOPSHOP-LONDON FASHION WEEK VNR PT1 & PT2 #RRVNR
PT 1 Edit Number: 7170 / Revision 3| 22/02/15 19:31:27
PT 2 Edit Number: 7171 / Revision 2| 22/02/15 19:31:57
Source News Feed: Video News Release
Source Format: HD
Audio: NATURAL WITH ENGLISH SPEECH / PART MUTE
Locations: LONDON, ENGLAND, UNITED KINGDOM
Source: TOPSHOP
Revision: 3
Copy of Ingest Video Part 1: TOPSHOP-LONDON FASHION WEEK VNR PT1

Copy of Ingest Video Part 2: TOPSHOP-LONDON FASHION WEEK VNR PT2

Notes for Editors:

The TOPSHOP SHOWSPACE is situated at TATE BRITAIN where the TOPSHOP UNIQUE, NEWGEN, Osman & Jonathan Saunders shows will take place throughout London Fashion Week.

TOPSHOP in numbers:
TOPSHOP has 319 stores in the UK, with a further 167 international franchises operating in 40 countries.

The USA sites are fully owned flagship stores and this will be a total of 9 stores by April 2015. TOPSHOP is also sold in 52 Nordstrom stores across the USA.

TOPSHOP.COM attracts an average of over 4.5 million visits per week, with around 400 new products going live online per week and shipping to 110 countries. It has dedicated transactional platforms for the UK, US, Germany, France and the four largest Asian markets of Singapore, Malaysia, Thailand and Indonesia.

TOPSHOP has supported the NEWGEN British Fashion Council run scheme for 12 years, and a total of 234 designers have launched businesses through the program.

In 2001 TOPSHOP UNIQUE was founded. Unique is Topshop’s high fashion collection designed by its in-house team. In 2005 Unique went on schedule at London Fashion Week, making Topshop the first high street brand to do so; it is now in its 27th season.

About Stackla:
Stackla is a social content marketing platform, allowing brands to discover and showcase customer endorsements from the social web. More than 300 brands, like Red Bull, Toyota, Canon, News Corp and QUANTAS, use this content to create authentic experiences that resonate with their audiences. Founded in 2012, Stackla has offices in San Francisco, Sydney and London. In 2013 Twitter recognized Stackla’s innovative approach to social content marketing making them a Twitter Technology Partner.

Store: During London Fashion Week, TOPSHOP will continue its drive to democratise the fashion industry by giving people instant access to next season’s fashion trends. In an innovative partnership with Twitter, TOPSHOP will analyse real-time data to identify trends as they emerge. The trends will be displayed almost instantly on digital billboards around the country, in Tweets from @TOPSHOP, on TOPSHOP.com and in the Oxford Circus flagship store. Customers who Tweet @TOPSHOP with the trend hashtag will get back a curated collection of looks that fit the trend and can be purchased immediately. This will be one of the first times a brand is using real-time big data to inspire and curate a customer’s shopping journey.

TWITTER
TOPSHOP will be using TWITTER data to identify live trends as and when they happen at London Fashion Week. Listening to the industry and influencers as they Tweet at and around shows, Twitter and TOPSHOP will highlight next season’s trends and communicate them via outdoor advertising sites around the country, online and in store. Throughout the day, as key trends emerge they will appear in the Topshop trend cloud as hashtags, for instance #colourblocking, #pleats and #utility, and subsequently feature on the billboards. Customers will then be able to Tweet @Topshop using one of the trend hashtags, to receive a curated shopping list inspired by the trend.

OXFORD CIRCUS FLAGSHIP
The in-store experience will be multi-faceted with a screening area to allow customers to watch the show TOPSHOP Unique show live from Tate Britain and on request. Customers will be able to review the show by tweet to win a chance to attend the Spring Summer ’16 show in September as well as a TOPSHOP fashion collection. There will also be a unique Twitter vending machine which customers can Tweet for treats. Furthermore, throughout Fashion Week, mannequins will be styled every day in 5 of that day’s new trends, all identified from the aggregated conversations. The store façade will also feature a live billboard – showing Tweets and fashion trends – replicating the content shared nationwide.

BILLBOARDS
The six billboards, produced by social marketing platform Stackla and provided by Ocean Outdoor, will be located in pedestrian areas of London, Leeds, Birmingham, Manchester, Liverpool and Glasgow – all within 10 minutes walking distance of a TOPSHOP store. The billboards are all digital and will feature live content pulled from Twitter data and TOPSHOP shop-able product.

VINE-WALK
TOPSHOP’s army of top-models will be stepping into a Vine booth before they take their turn on the catwalk. The 6 second Vines will capture the full looks and be shared across social and on TOPSHOP.COM as they appear on the runway.

SIR PHILIP GREEN, comments:
“TOPSHOP is proud to remain a principle supporter of London Fashion Week and NEWGEN, which enables us to nurture young talent by giving designers the opportunity to show their collections to a worldwide audience. Meanwhile, the UNIQUE show continues to innovate not only in terms of the collection, which gets stronger every season, but also clearly recognising that our customers want to feel a part of this exciting event. Whether we are giving them a look behind the scenes at the show or partnering with a global platform such as Twitter to allow them to shop the trends in real time, our aim is to create a truly inclusive experience.”

Bruce Daisley, MD of TWITTER UK, comments:
“Twitter is live, public and conversational, making it the perfect accompaniment to London Fashion Week. We are excited to be working with TOPSHOP on a project that brings people all over the world closer to fashion week, giving them direct access to next season’s trends as soon as they emerge.”

SHEENA SAUVAIRE, GLOBAL MARKETING & COMMUNICATIONS DIRECTOR TOPSHOP comments:
“TOPSHOP is proud of the award-winning, innovative partnerships that have driven the democratization of London Fashion Week over the last 3 years and this season is no different. Through Twitter’s listening power, we can allow our global consumer to shop the trends as and when they happen, and give them insight and access into runway shows. The idea of live advertising is just beginning, and thanks to the Ocean Outdoor sites, this will be a first example of real-time shop-able billboards.”

Feb, 22, 2015

0

SHARE THIS

Liverpool Legend Robbie Fowler Cuddles Koalas, Nurses Wombats & Learns To Surf In Queensland

Robbie Fowler cuddles Tinkerbell the koala at Streets Beach, Brisbane, cruises along the Brisbane River on a CityCat, gets interviewed at New Farm Park, Brisbane, cuddles a baby wombat named Whispa and finally learns to surf at Dreamworld on the Gold Coast.
AUSTRALIA-ROBBIE FOWLER #RRVNR
Edit Number: 3352 / Revision 3| 18/02/15 16:35:42
Source News Feed: VNR Tourism and Travel
Source Format: HD
Audio: NATURAL WITH ENGLISH LANGUAGE
Locations: BRISBANE, QUEENSLAND, AUSTRALIA
Source: RED ROBOT FOR BIG PLANET MEDIA ON BEHALF OF TOURISM & EVENTS QUEENSLAND
Revision: 3
Story: QUEENSLAND, AUSTRALIA.Nursing a baby wombat, cuddling a celebrity-loving koala and learning to surf were all in a day’s work for Liverpool FC ambassador and club legend Robbie Fowler during a visit to Queensland this week ahead of the team’s upcoming game in Brisbane.

Robbie, one of the club’s legendary players, nicknamed “God” by his fans, was part of the advance guard for the team, who will play against hometown team the Brisbane Roar on July 17 in what is expected to be a capacity crowd for the city’s Suncorp Stadium.

As part of his visit, Robbie met celebrity-cuddling koala Tinkerbell, who has also been cuddled by professional sports players such as Roger Federer, Kei Nishikori and Petra Kvitova.

“I managed to meet a little girl before and her name’s Tinkerbell and she was a koala” Robbie says. “Apparently she has met a famous sportsman before in Roger Federer. Roger has asked her out but apparently he’s got nothing on this RF. So I’m hoping to be seeing a little bit more of her.”

Now that he’s retired from professional football, Robbie has had more time to tick off some the things he has wanted to do in Queensland – including learning how to surf at Dreamworld on the Gold Coast and getting up close and personal with local wildlife, including Tinkerbell, and 14 month baby wombat Whispa.

Despite some initial apprehension at the prospect of surfing, Robbie quickly gained confidence and skill.

“I loved it, it was brilliant and I’m glad I did it,'” he says.

“I’ve got so much more time and admiration for the teachers and surfers because it’s very, very difficult. And you know what, the short spell I was on the board, I really enjoyed it and I’ll be back and definitely give it another go.”

The English Premier League giants, Liverpool FC, will tour Australia in July, kicking off their campaign in Queensland for the first time ever.

Robbie named the top three things he liked about Brisbane.

“I think number one certainly is the weather, number two, I think the people.

“[Brisbane] has probably some of the friendliest people, not just in Australia but all over the world. I think they make you, or anyone who visits here, very, very welcome.

“And number three is that slowly but surely [Brisbane’s] getting to be a little bit of a hub for all sport, your cricket’s here, your rugby league’s here, AFL’s here, the Asian Cup’s just been here, and more importantly, the Liverpool team’s going to visit here in July so I’m looking forward to that, spending a little bit more time here and seeing a bit more sports.”

Tourism and Events Queensland (TEQ) Chief Executive, Leanne Coddington, says Liverpool FC is one of the world’s greatest football institutions and securing the match further built on Brisbane’s reputation as a premier events destination.

“High-profile events such as this play an important role in enhancing Queensland’s tourism profile and TEQ is proud to support Liverpool FC’s tour,” Ms Coddington said today.

– Ends –

 

Liverpool Football Club
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields.

As a socially responsible Club, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation. By delivering a range of award-winning programmes, the Foundation motivates and inspires children and adults, both at home and overseas, using football and the power of the Liverpool FC badge. Its contribution has been recognised by the award of a Community Mark from Business InThe Community.

In January 2013, Liverpool FC launched an official country-specific Twitter account for Australia and New Zealand – @LFCANZ – to help fans engage with the club online. An Official LFC Facebook page for Australia was launched in March and now communicates with over 270,000 fans every day.

For more information about Lone Pine Koala Sanctuary: http://www.koala.net/

For more information on Dreamworld: www.dreamworld.com.au

For more information on Tourism and Events Queensland: http://teq.queensland.com/

For more information on Get Wet Surf School: http://getwetsurf.com.au

SHARE THIS

Melon Mad Aussies Show World How To Ski In The Bush At Chinchilla Melon Festival

The Chinchilla Melon Festival 2015 sees more than 10,000 visitors sample, stop and slide their way through 20 tonnes of the region’s finest melons.
AUSTRALIA-CHINCHILLA/MELON FESTIVAL #RRVNR
Edit Number: 6099 / Revision 2| 14/02/15 14:46:17
Source News Feed: Video News Release
Source Format: HD
Audio: NATURAL WITH ENGLISH SPEECH/PART MUTE
Locations: CHINCHILLA, QUEENSLAND, AUSTRALIA
Source: BIG PLANET MEDIA ON BEHALF OF TOURISM & EVENTS QUEENSLAND
Revision: 2

Story: The Australian bush is famous for its Kangaroos, and incredible landscapes, but skiing? Every two years the small Queensland country town of Chinchilla at the gateway to the outback holds its Melon Festival with a cheeky take on the sport of skiing.

Visitors get the chance to plunge their feet in fresh melons and take to the slopes for a spot of melon skiing. But if daredevils think any previous snow or water skiing experience might give them an edge, locals say they’re in for a shock.

Local melon farmer Terry O’Leary warns “It’s up to about an 18 kilogram melon that you’re strapping on your feet so you need pretty strong legs and ankles to hold them.”

“It’s a completely unique experience, imagine having two pigs strapped to your feet and trying to get them to go in the same direction,” says Terry.

Dwayne Jurasic was asked ‘how was it?’ after completing the skiing and said ‘Yeah, fantastic.’ Asked if he had been practicing, ‘No, this is the first run’
Hank Liu from Taiwan had just competed in both watermelon skiing and the watermelon bungy and said ‘We did skiing and bungy and we have a great time, now we want to eat the watermelon’

The end result is a weekend of hilarious, sticky, messy fun where more than 18,000 visitors to Chinchilla sample, stomp and slide their way through 20 tonnes of the region’s finest melons.

It might just sound like one massive food fight, but the melons used in the festival are those with seeds, which are generally left in the paddock to rot.
“A lot of people think it’s a waste of food but at the end of the day it’s actually a waste product that we are using to generate a heap of fun and money for local groups and charities,” says Terry.

The crazy festival came about over a few beers 21 years ago, when the region of Chinchilla was in the grip of a drought and economic downturn. A melon festival was created in hope to lift the spirits and the livelihoods of those in the town.

Darryl O’Leary from Paramagh Farming is Mr Melon, he started picking melons at the ripe old age of 12. Darryl is now an established melon farmer and commentates all the crazy melon sports over the weekend.

“They held that first festival, and the heavens opened, breaking the drought. It became a good luck charm for the region, and has grown more popular with visitors each festival,” says Darryl.

Katie Thom from Canada used her melon and came to Chinchilla as a backpacker tourist, she loved the area so much she stayed and even convinced her family to come and visit for the Melon Festival.

If melon skiing is a little too off piste visitors can have a go at pip spitting, melon bungy, the melon chariot race and melon iron man races.

– Ends –

For more information:
Chinchilla Melon Festival
Website www.melonfest.com.au

Feb, 14, 2015

0

SHARE THIS

Aston Martin Defines Road Ahead For Its 2nd Century – 85th Geneva International Motor Show

Aston Martin is confidently looking toward the future at the 85th Geneva International Motor Show, as CEO Dr Andy Palmer leads the luxury British brand into a bold new era reaching far into the next decade.
SWITZERLAND-ASTON MARTIN #RRVNR
Edit Number: 2252 / Revision 1| 03/03/15 15:37:46
Source News Feed: Video News Release
Audio: NATURAL WITH ENGLISH SPEECH
Locations: GENEVA, SWITZERLAND
Source: ASTON MARTIN
Revision: 1 Story Aston Martin is confidently looking toward the future at the 85th Geneva International Motor Show, as CEO Dr Andy Palmer leads the luxury British brand into a bold new era reaching far into the next decade.The global unveiling of the Aston Martin DBX Concept in Switzerland today signals a key change in the brand’s thinking, as Dr Palmer challenges his team to re-evaluate and expand the high luxury GT sector in the years ahead.Dr Palmer said: “The Geneva show this year marks the first public signs of a revolution at Aston Martin – a revolution we’re calling ‘Second Century’.”While the exceptional new Aston Martin Vulcan track-only supercar and Vantage GT3 special edition road car represent a take on our immediate future, the exciting DBX Concept is Aston Martin’s first public statement about how the high luxury GT sector could, and in our view should, evolve in the years to come.”

He added: “The DBX Concept is our view on ‘the art of the possible’ for Aston Martin. DBX may be seen as challenging and perhaps even revolutionary in some quarters – but it is not science fiction. I can confirm today that we will in the future be offering a car in the new DBX space.”

Looking to the future

Having marked his first 150 days as CEO last week, Dr Palmer is using his first major global motor show at the head of the 102-year-old sports car maker to showcase his comprehensive strategy for the ongoing growth and development of the renowned British brand. The plan will ensure Aston Martin is secure and successful in its second century and Dr Palmer detailed the developmental and organisational actions that will underpin continued success.

Dr Palmer revealed Aston Martin’s regional office structure is also being enhanced this year with a new office for Asia-Pacific opening in Singapore, a new trading company in Japan and the brand’s European presence strengthened at its regional headquarters in Frankfurt, Germany.

The company is continuing to invest in progressive expansion of its geographical coverage. Today, Aston Martin is present in 45 markets worldwide, served by 155 top class dealer partners.

There is also important news in Geneva about the expansion of the recently unveiled Lagonda Taraf super-saloon to markets outside the Middle East. Dr Palmer confirmed that the luxurious new car will be available in the EU, and EU-regulation compliant markets. He also revealed that buyers in the UK, and other right-hand drive markets, will now be able to order the Lagonda Taraf.
Bespoke brilliance

This year, the brand will expand its popular and growing bespoke personalisation service – Q by Aston Martin – and fully integrate it into the company’s Special Products Division. The new business unit will be able to deliver anything from unique interiors to creating the DB10 that will feature in the next James Bond film.

Many of the sports cars built at Gaydon feature elements of Q by Aston Martin content, and the opportunity to grow that further is clear as the brand focuses even more intently on personalised customer service.

Dr Palmer said: “Often cynics dismiss talk of a ‘new era’ in any business as hype but I know the cars we have on show here today at Geneva, along with the major work that’s ongoing in the UK and around the world to re-tool and re-equip our business for the exciting times ahead, more than merits the use of the phrase.

“Aston Martin has a proud 102-year heritage of luxury sports cars and, with the exciting plans we now have in place that put customers once again at the very heart of our thinking and our operations, I’m confident it will continue to shine as a luxury business in the decades ahead.”

Shows: Geneva, Switzerland, 3 Feb 2015.

Aston Martin DBX Reveal

Starts 10:00:01:14

Ends 10:03:05:04

Close Up Shots of DBX

10:02:24:12 – 10:02:57:02

10:03:00:16 – 10:03:18:14

———————————————————————-

Andy Palmer CEO Aston Martin Future Vision

Starts 10:03:09:10

Ends 10:06:33:02

———————————————————————-

GT3 & Vulcan Reveal

Starts 10:06:38:00

Ends 10:09:32:17

Close up Shots of Reveal of both cars

10:07:05:18-10:07:15:01

Close up shots of Vantage GT3

10:07:29:12 – 10:07:53:14

Close up Shots of Vulcan

10:08:33:24 – 10:08:53:13

Andy Palmer CEO Aston Martin Future Vision talking

Feb, 03, 2015

0

SHARE THIS