August | 2015 | Red Robot


Nadal Tennis Tournament Launches Tommy Hilfiger Underwear

Tommy Hilfiger and Rafael Nadal celebrated the brand’s new underwear collection, ‘TH Bold’ fragrance and tailored collection, and unveiled the Fall 2015 ad campaign featuring the tennis icon with a pop-up tennis tournament in Bryant Park on August 25, 2015.

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], launched its global brand ambassadorship with iconic tennis star Rafael Nadal for Tommy Hilfiger underwear, tailored and fragrance with a pop-up tennis event in Bryant Park. The 14-time Grand Slam winner challenged some of New York¹s best-dressed opponents in a one-of-a-kind, rapid-fire tennis competition, with a fun, sexy twist. The event celebrated the debut of the new Tommy Hilfiger underwear collection and unveiling of the dedicated advertising campaign featuring the tennis icon.

Nadal faced off in several rounds of tennis with top models including Chanel Iman, Constance Jablonski, Hannah Davis, Noah Mills, Arthur Kulkov and Akin Akman, all dressed in custom Tommy Hilfiger looks. Each time a team scored a point their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger men’s and women’s underwear designs. Actresses Jane Lynch and Lake Bell hosted the event from the umpire’s seat as Nadal took victory in three consecutive games.

“We’ve revamped our men’s underwear collection with a look that’s modern, athletic and bold, and Nadal is the ultimate global brand ambassador for this new direction,” said designer Tommy Hilfiger. “Since I first established my brand 30 years ago, we’ve always brought a unique twist to our designs and our advertising. Today’s event continues our tradition of bold, surprising campaigns and iconic ambassadors that celebrate our brand spirit and resonate with our consumers globally.”

“I love how this event brings together fashion and sport with Tommy’s signature twist – it was the perfect way to kick-off my partnership with Tommy Hilfiger,” said Rafael Nadal. “I’m proud to be launching the new campaign in the middle of New York City with such an exciting event.”

The advertising campaign was revealed just after midnight on August 25 through the brand’s social media channels, and will run globally in top print publications, television, online and out-of-home placements, including billboards in key cities worldwide. The striking campaign imagery and revealing video was shot in Nadal’s hometown in Mallorca, Spain.

To complement the event and partnership the brand launched a series of digital initiatives, including a live Periscope feed from the event hosted by American fashion blogger Sazan Barzani. In an exclusive collaboration with Funny or Die, comedian Nate Dern brought a new perspective to the traditional red-carpet Q&A in a series of videos that will be revealed on social media over the following days.

The Fall 2015 Tommy Hilfiger underwear collection refreshes classic styles with updated fits, revamped fabrics and elevated details. Design innovations, including a special four-way flex stretch technology, combine with premium fabrics for a result that’s sophisticated, durable and essential for every day comfort. The Fall 2015 Tommy Hilfiger Tailored collection features sharp silhouettes, modern tailoring and rich textures.

The TH Bold fragrance celebrates the spirit of determination and has been created for the modern man who lives bold, with a competitive nature and effortless self-confidence.

Tommy Hilfiger and Rafael Nadal were joined by fashion icons, sports stars, models, and VIPs, including:

Glee star and Hollywood Game Night host Jane Lynch; No Escape and Wet Hot American Summer: First Day of Camp star Lake Bell; Paper Towns star Nat Wolff; home and design icon Martha Stewart; supermodels Chanel Iman and Constance Jablonski; 2015 Sports Illustrated Swimsuit Issue cover model Hannah Davis; actor and model Noah Mills; Hilfiger models Arthur Kulkov and Akin Akman; and fashion bloggers Bryanboy, Danielle Bernstein and Sazan Barzani, all dressed in Tommy Hilfiger.

Friends of the brand joined the conversation on social media using the hashtag #TOMMYXNADAL and the Twitter/Instagram handles @TommyHilfiger and @RafaelNadal.


About Tommy Hilfiger
With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the Tommy Hilfiger and Hilfiger Denim brands is available to consumers worldwide through an extensive network of Tommy Hilfiger and Hilfiger Denim retail stores, leading specialty and department stores, select online retailers, and at

About PVH
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, and Ike Behar.

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Great Barrier Reef Kitesurfing Marathon Sails In To The Record Books

A group of sun soaked, exhausted but absolutely inspiring kitesurfers have sailed in to the waters of Torres Strait at the very tip of Queensland, breaking the current world kitesurfing record by sailing 1226 kilometres of The Great Barrier Reef in only eight days.

The gruelling Kite the Reef race saw the kitesurfers spend at least seven hours surfing each day with the hope of not only breaking the current Guinness World Record but also raising vital funds for Macquarie University’s Motor Neurone Disease (MND) Research Centre.

To break the record the surfers needed to surf 830 kilometres or more and in under 10 days.

“It feels good – feels really good. I mean the journey was fantastic. Really beautiful scenery but very, very tough. But to achieve it I mean I really didn’t think it was going to be possible 5 days in but yeah, we really pushed it and here we are,” says Dr Nick Cole who leads the MND research team at Macquarie University and founded the event along with mates Alex Unsworth and Richard Hatherall.

Sadly for Alex Unsworth after twelve months of planning, his journey came to an abrupt end, unable to complete the marathon and needing to be medically evacuated after breaking his leg in four places in a massive wipeout.

“Unfortunately it was a bad mishap and I broke my femur so I got pulled out. Fortunately Bretto, Ross and all the guys and Nick who was my buddy at the time sort of jumped into the Emergency kind of drill and got me out of there in no time at all and these guys kept on kiting”, says Alex Unsworth.

The team who took on the challenge included a number of Macquarie University MND researchers as well as pro-kitesurfer Jesse Richman and current world record holder for the longest kitesurf San Diego Dentist Dr Nick Levi.

“This was a team effort and uh, we had the greatest team in the world, it was amazing” says Doctor Nick.

It was a drama filled marathon, surfer Jess Syne from Sydney was attacked by a shark as she paused to apply sunscreen.

“I sat down – bobbed down in the water as we did all the time to reapply some zinc. Have a break. I was in the water for about 2 seconds and I just got a big thump in my back. Obviously I thought I want to get out of here. Got straight out of there. That was it. Later that night we saw there were some, a chomp mark in my bag and it had gone through my phone, it had gone through a few bags within my bag, but I wasn’t thrashed around. I wasn’t in the jaws of a shark. And I didn’t see anything big and dark, so yeah something had a nibble,” says Jess.

It wasn’t until Jess got out of the water and checked her phone in the pack on her back that she realized just how lucky she was.

“For sure of course I feel a little bit sick to think that was something that had a nibble. What I was probably most upset about was that I had lost a thousand dollar mobile phone,” says Jess.
Jess’ brush with death came on the same day that she smashed the world record for the longest continuous kite surf journey by a woman sailing 300km on day 2, the record is now 1226km. Anke Brandt of Germany who sailed 250.32km in March 2014 held the previous record.

Despite sailing over some of the most pristine waters in the world, with The Great Barrier Reef only this week voted by Lonely Planet as second on the list of 500 Best Places in the World, the adventurers had little time to take in the scenery.

“That was incredibly intense. I’ve kited my whole life pretty much. I’ve spent the last ten years incredibly focused on kiting and that was unlike anything else I’ve ever experienced by a long shot,” says professional kite surfer Jesse Richman from Maui.

It’s been an emotional journey for the entire team, each with their own very personal reasons for taking part in the gruelling challenge to raise research funds for MND or ALS as it is also known.
“I hope by putting ourselves through hell and doing this epic, long arduous journey we’ve brought some attention to the cause (MND) and put some money in the tin to get some research done to find a cure”, says Nick Cole.

No matter how tired their muscles, how exhausted they were, each kite surfer kept pushing through because of one simple thought.

“It was physically gruelling, mentally draining but we just kept on thinking you know – this isn’t anything like dealing with one of these crazy diseases. Dealing with MND”, says Jesse Richman
Kite the Reef has so far raised over AUD$91,000 for MND research.

Motor Neurone Disease or ALS is a terminal neurological disease with no treatment or cure. Cruelly the average MND patient has only 830 days to live after diagnosis with rates of MND rising 250% in the past 20 years.

While the kite surfers self-funded much of the event, travel search engine Skyscanner has been the major sponsor for the expedition, ensuring all money raised will go directly to the Macquarie University MND Research Centre.

To make a donation visit:

For more information, please contact:
Bruce Wallace, Tourism and Events Queensland E:
Tel: +61 (0)7 3535 3535, Mobile: +61 (0) 407 137922

Broadcast media, please contact:


Kitesurfers Great Barrier Reef Marathon For Motor Neurone Disease & World Record

Green Island/Vlasoff Cay, Tropical North Queensland, Australia.

A group of eight kite surfers will attempt to break the current world record spending ten days kite surfing 1000 kilometres of The Great Barrier Reef from Queensland’s Green Island to Horn Island in the Kite the Reef endurance race.

While most people visiting The Great Barrier Reef spend much of their time under the water marvelling in the marine life and coral gardens, these extraordinary athletes will spend at least seven hours every day gliding over the most pristine stretch of one of the world’s natural wonders.

“The enjoyment on this trip isn’t going to be stopping, looking around and sightseeing but covering as much ground as we can. Being able to see the entire reef at once will be an experience of its own,” says team member and professional Kite Surfer Jesse Richman from Maui.

The gruelling Kite the Reef race will see the kite surfers hopefully not only breaking the current Guinness World Record but also raising vital funds for Macquarie University’s Motor Neurone Disease (MND) Research Centre.

Dr Nick Cole who leads the MND research team at Macquarie University founded the event along with mates Alex Unsworth and Richard Hatherall, who will take to the water each day in the endurance challenge.

“In 2013 myself and some friends crossed the Torres Strait by kite surfing and raised money for the McGrath Foundation and flying over the reef on the way back we thought wow this is absolutely incredible and we’ve got to kite surf this and this time we’re doing it to raise money for Motor Neurone Disease research,” says Dr Cole.

For Alex Unsworth the challenge needed to be iconic and a true endurance event “People go up and down Everest 20 times a week people are doing 100km bike rides all over the place but no-one has ever done 1000km kite surfing and certainly no one has ever kite surfed most of the barrier reef that we are doing.”

Richard Hatherall thought his mates were crazy when they first suggested the challenge, “Personally I wanted to get behind it and if we’re going to do something as crazy as kite The Great Barrier Reef we darn well better do it for a good cause as far as I’m concerned.”

The three friends have some impressive company on their expedition including pro-kite surfers Jesse Richman and Susi Mai.

“This is an incredible project going on and when I heard about it and these guys the passion and commitment they had to not only the cause but to pushing themselves through every wall they’re going to encounter it inspired me to jump onboard and see if I had what it takes to Kite the Reef,” says Jesse.

The surfers will need to be on the lookout for humpback whales as they surf the spectacular waters of The Great Barrier Reef and along the coastline of Tropical North Queensland but for the athletes, the biggest threat will be fatigue.

“It is pretty daunting mostly I’m just nervous about the physical exertion that we’re going to be going through. I think there are more notable risks around like sharks, but the more practical real risk is fatigue. We’re going to be kite surfing for up to ten hours a day for ten days so its like doing back to back marathons but in the water with all the complexities of kite surfing,” says Alex.

To claim the world record the kite surfers must follow strict guidelines says Jesse “We have to film every 20 minutes, we have our GPS trackers that show our continuous track from start to finish. We have to film every time we start and stop the list goes on.”

Each of the kite surfers has their own personal reasons for giving up their time and their own money to take part in the marathon effort.

For team member Jessica Syne from Sydney, it’s the combination of adventure and a great cause, “It’s an amazing experience to be in this location who wouldn’t want to do it? Raising money pushing myself to my limits. I think we all have personal reasons and connections to MND I for one have good friends who have passed away or are suffering from MND so I will definitely be thinking of them to push me through to the end.”

For Dr Nick Cole it’s the love of his job, and his passion to make MND or ALS as it’s known in the Unites States history.

“Motor Neurone Disease is a disease with no cure or treatment and very little understanding of the biology so my work as a research scientist is to understand MND and find a cure for it, so I’ve combined my two passions kite surfing and the work that I do to try and bring this thing together to raise funds for MND research.”

All the team members know no matter how much their bodies hurt or how emotionally fatigued they feel, it is nothing compared to what a MND patient and their family endures.

“This is going to be an incredibly hard mission and really the only thing that is going to get us through is thinking about everyone else who can’t do it and hopefully we can push through it knowing we can do it for everyone who can’t,” says professional Kite Surfer Jesse.

Motor Neurone Disease or ALS is a terminal neurological disease with no treatment or cure. Cruelly the average MND patient has only 830 days to live after diagnosis with rates of MND rising 250% in the past 20 years.

“We have to do 830km to break the world record so there is some symmetry there and I think that inspiration for us breaking the world record is going to be symbolic and symbiotic in trying to find a cure for MND. So when times get tough and it will get tough, we’re going to have to dig in deep with that knowledge that people at home and sufferers who are counting on us to do it is going to push us on,” says co-founder Richard.

While the kite surfers have self-funded much of the event, travel search engine Skyscanner is the major sponsor for the expedition, which means all money donated will go directly to the Macquarie University MND Research Centre.

For more information:
To make a donation visit:

Hannah Statham, Tourism and Events Queensland
T: +61 (0)7 3535 5622, M: +61 (0)411 085 226


Queensland Serves Up Sand, Surf And Stirrups At The Beach Horse Races

It’s a spectacle only seen in a handful of other places around the world, horses being raced by jockeys along a stretch of pristine sand framed by a bright blue ocean.

It’s the fourth running of Mackay’s Beach Horse Racing Festival, an event where those who like horse racing as much as a day at the beach, can hedge their bets and do both at the same time.

For festival founder Mick Pope a holiday to Ireland where he witnessed beach horse racing for the first time inspired him to bring the idea back to Australia.

“I travelled through Ireland about five years and saw some racing there. It was a crappy beach, it was ordinary weather and I thought, you what? Mackay has some of the best beaches in the world: they’re flat and they’re perfect for beach racing. I thought, man, we could do it here and smash it out” says Mick.

This is a winter racing carnival where Jack Frost has definitely not been invited with up to six thousand people taking advantage of the perfect warm winter weather on Mackay’s Harbour Beach in North Queensland.

“I love going to the beach and going to the races so it’s got to be a good combination” says punter Bec Davis.

Mackay’s flat solid coastline is usually home to native wildlife like Kangaroos who visit each morning to watch the sunrise and have a beach hop. But with tides that fall a massive 150metres, for one day a year it also provides the perfect spot for beach horse racing, with many jockeys and owners preferring it to a standard turf track.

“There’s nothing more peaceful than the scenery, the sun and the sand. He loves it, that’s the most important thing” says jockey Donna Lee Gay.

With boats moored offshore and the tide out, the jockeys and their horses don’t let the sand gather between their hooves, with fast and furious racing along the 350metre stretch of sand. It’s not just racehorses that get to take to the beach, with even Shetland Ponies having their moment in the sun.

Harbour Beach runs for 3.5kilometres with organisers hoping one day, Mackay may even run its own tropical version of the world famous Melbourne Cup in Victoria, Australia.

“We are looking at getting a tropical version of the Melbourne Cup. We’ve got 4 kilometers of beautiful beach, so we can run it over 3200 kilometers and it would be the race that stops the crazy nation, not just a normal nation” says Mick Pope.

Mackay’s version of a day at the races is a pretty relaxed affair where Ascot’s top hat and tails have been ditched for board shorts and baseball caps.

“Sandals are the way to go. We wore heels this time but I imagine we might be going barefoot later on” recommends punters Bec and Sophie.

You’ll see no pricey thoroughbreds here, from stockhorses to backyard ponies and retired racehorses with their best years behind them; they’re all welcome to have a run. This is a race meet where it’s about fun in the sun more than the prize money.