September | 2015 | Red Robot


Queensland’s Biennial Dunny Derby Makes For One Potty Event

The term ‘being driven potty’ took on a whole new meaning today  in the tiny Outback Queensland town of Winton with the running of the biennial Quilton Australian Dunny Derby.

(Definition: noun: dunny; plural noun: dunnies. Australian informal slang – a toilet)

Story: The term ‘being driven potty’ took on a whole new meaning today in the tiny Outback Queensland town of Winton with the running of the biennial Quilton Australian Dunny Derby.

One of the world’s quirkiest events, the Dunny Derby is the highlight of the five day Outback Festival and proof that despite dealing with drought conditions, the people of Queensland’s Outback are far from down in the dumps.

“There is something very unique that you wouldn’t really see anywhere else in the world, that’s for sure,” says Barry Hamilton, verbal diarrhoea expert and official Derby Dunny race caller for 15 years.

More than 20 teams were on the runs, pushing and pulling their cistern chariots around the 200m (218yard) racetrack, avoiding obstacles along the way, and filling their toilets with bathroom necessities.

Each five-person team consisted of two runners pushing the dunny, two runners pulling the dunny and a jockey sitting atop the thunderbox throne.

“In my expert opinion, you’ve got to have a lot of nous, you know how to have the runs I suppose is probably a good way of putting it, and where to put everything as well at the same time and don’t get caught,” says race caller Barry.

The losing toilet teams who fail to make the finals and meet their port-a-loo have a second chance at flushing their way to success in the Constipation Stakes.

“Well the boys say it is one of the toughest events that there is to do. I’ve only ever been a choker (jockey) so that’s the easy job – we get to sit on the dunny and just do a couple of little things but apparently it is a very tough race,” says Sarah Shadforth from Team Ben-Hers, who has been coming to the event since it started.

Teams in this year’s event include The Thunderdome, Holy Crapps, Stain Butt, Lightning Pharts and Despicable Pee out of the Repeed Offender stables who were the mellow yellow performers on the field.

For Barry the race caller it’s a field unlike any other, with some of the weirdest names.

“There’s Blue Flush, Boggo Road, the House of the Rising Sun, the Runny Rumps, The Burning Rings of Fire, and also the Western Wasted Wives,” he says.

The Outback Festival has been running for 43 years and was started by a group of Winton locals who wanted to attract visitors and some fun to the town during a crippling drought.

“It gives us such an economic injection and little towns like this they just need these sorts of things to keep us alive,” says Robyn Stevens who has volunteered at the event since 1985.

Almost 6000 people piled into the town for this year’s five-day festival, which also includes the Outback Iron Man, Iron Woman, live music, whip cracking, bush poetry and grand parade.

“During a good year we’ve got a town population of around about 1000 people, and then from April through to September you get a very good influx of travelers, but during the Outback Festival every two years, we’ve got a population here probably close to 6000 people’,” says Paul Neilsen local publican.

Paul owns the Tattersalls Hotel on one of Winton’s main streets (the town only has 16) and a local caravan park that was booked out a year in advance of the festival.

“I will get probably 80% of the people booked in this year will book for the next festival which is another two years, pretty amazing.”

For a spec on the map with a population of less than 1,000, Winton has some big claims to fame. It is Australia’s dinosaur fossil capital and home of the unofficial Australian anthem Waltzing Matilda.

“It’s all about having fun and it’s more family fun for us so we’ve made it here and that’s half the journey,” says Paul, first time visitor to the festival.

For the record the Dunny Derby team that wiped away the competition this year was the Runny Rumps.

Sep, 25, 2015



McDonald’s Transforms Munich Soccer Stadium Into A Giant Burger


To celebrate the world premiere of the new burger “McB. with 100 percent organic beef”, McDonald’s Germany is creating an amazing visual bonanza and converting a famous Munich soccer stadium.

Shows: Munich, Germany

Soundbite (translated in English): Holger Beeck [CEO McDonald’s Germany]

First of all I am still very excited. Now I`m happy that everything worked well and in my opinion it looks amazing. Definitely the biggest, illuminated burger that I`ve ever seen. Bio is a megatrend, our guests are asking more and more for it and we want to be near to our guests. We want to listen to our guests and that`s the reason we produce bio.

My answer is completely clear: Yes, we must not only but we should do it well. Because it works good with our sustainability strategy and there is a market for it and we are aware of the possibility to change and that could be our contribution. Ladies and gentleman, welcome again here at the arena in munich. I hope we didn`t promise too much. I hope anyone will give me a sign, that when I push the button, it really…I will push now.

Soundbite Fans
In that case it`s very good, because it fits perfectly in the shape.
And yeah, it is a really cool promotion. The promotion gag is pretty cool. And I think you can recognize that it`s a burger. I think it`s a cheeky promotion from McDonald`s, but also courageous, to illuminate a football arena, which is known worldwide, as a burger.
I think the football fans will be really surprised, when the arena looks like a burger, and not as usual.

The giant burger illumination is the biggest lighting project in the world. It’s possible due to 300.000 LED-lights which are appropriate at the membrane cushions of the Allianz Arena.
In the past four months 6.500 lights have been exchanged by LEDlights. With its full digital control 16,5 Million different colors can be displayed.

Rough Cut Soundbites:
Soundbite (in German):

Holger Beeck [Vorstandsvorsitzender McDonald’s Deutschland] Also erstens bin ich noch immer ziemlich aufgeregt. Jetzt bin ich froh, dass es geklappt hat und es sieht aus meiner Sicht phänomenal aus. Definitiv der größte, beleuchtete Burger den ich jemals gesehen habe. Bio ist ein Megatrend, zunehmend fragen unsere Gäste danach und wir wollen nah bei unseren Gästen sein. Wir wollen auf unsere Gäste hören und deswegen machen wir Bio.Meine Antwort ist völlig klar: Ja, wir dürfen nicht nur, sondern wir sollten es auch tun. Einfach weil es gut in unsere Nachhaltigkeitsstrategie passt und weil der Markt dafür da ist und weil wir uns bewusst dessen sind, dass wir wirklich verändern können und das kann unser Beitrag dazu sein. Ja meine Damen und Herren, nochmal herzlich willkommen hier an der Arena in München.

Ich hoffe wir haben nicht zu viel versprochen.

Ich hoffe, dass mir irgendeiner ein Zeichen gibt, dass wenn ich hier drauf drücke es wirklich…

Ich hau mal drauf hier.


Also in dem Fall ist es super, weil es perfekt passt von der Form und so. Und ja, ich find`s eine coole Aktion.

Ich finde den Werbegag ziemlich cool. Und es ist, finde ich, sehr gut erkennbar, dass es ein Burger sein soll.

Also ich finde es ist schon eine freche Aktion von McDonald`s, aber auch mutig, so eine Fußball Arena die ja schon weltbekannt ist, als
Burger zu illuminieren.

Ich denke, die Fußballfans werden sehr überrascht sein, wenn die Arena mal wie ein Burger aussieht, nicht so wie sonst.

Sep, 25, 2015



Burberry’s “FUNCTIONREGALIA” Womenswear Spring/Summer Collection 2016

BURBERRY presents the “FUNCTIONREGALIA” COLLECTION in LONDON accompanied by a live performance by Alison Moyet.

Burberry’s Womenswear Spring/Summer 2016 show took place today in its custom-built show venue in London’s Kensington Gardens, revealing the collection which was premiered through the first ever Snapchat Show yesterday evening. The show was accompanied by a live performance by British singer Alison Moyet.

Over 1000 guests attended including iconic Burberry campaign girls Kate Moss, Jourdan Dunn, Suki Waterhouse, Cara Delevingne, and Sienna Miller alongside its newest stars Clara Paget, Holliday Grainger, Amber Anderson, Oscar Tuttiett, Harry Treadaway and Tom Odell. Other guests included Anna Wintour, director Baz Luhrmann, actors Benedict Cumberbatch, Chay Suede, Naomie Harris, Guey Lun Mei, Mélanie Laurent, Sun Li, Miriam Yeung, Liu Wen and Araya A. Hargate, and musicians Annie Clarke (St Vincent), Rhodes, Paloma Faith, Tinie Tempah, Gabriel Day-Lewis and Yulia.


Classic coats and functional pieces were mixed with elements of regalia including metallic cording, crested buttons and hand-embroidered military motifs. English lace and floor length satin dresses were paired with leather biker jackets, and regimental tailoring with tie-dye tulle.

The latest collection introduced the Burberry Rucksack in gabardine-constructed nylon and the Belt Bag in black English suede.

The beauty look

The Spring/Summer 2016 beauty look was also revealed today and features satin skin with natural contouring and a strong lip.

Premiere of the collection through the first Snapchat Show
In the latest chapter of the brand’s digital innovation story, Burberry followers were able to see a preview of the collection through the first ever Snapchat Show last night – looks from the collection were shared live as finishing touches were being made in Burberry’s headquarters in London – an industry, platform and brand first. Burberry’s show coverage on Snapchat also included a never-seen-before glimpse into the brand’s design studios, and featured a special appearance by Anna Wintour, receiving her invitation to the show, as well as live reactions on the red carpet from guests as they arrived.

Snapchat also brought its Live Story coverage to a Burberry show for the first time. Starting this morning, and lasting for 24 hours, the “Burberry Live Show” houses a Snapchat-curated montage of crowd-sourced Burberry show related video and imagery, giving an access all areas vantage point into Burberry’s show from the red carpet to backstage and beyond to the platform’s 100 million users.

British singer Alison Moyet performed the live soundtrack to the show, accompanied by a 32-piece orchestra conducted by Joe Duddell from an orchestra pit in the centre of the runway.
Track list: “All Cried Out”, “When I Was Your Girl”, “Whispering Your Name” and “Only You”.

The performance was filmed for Burberry’s new, dedicated channel on Apple Music, which launched earlier this week, making Burberry the first global brand to launch a channel on the platform. The full show soundtrack, “Alison Moyet Live for Burberry”, will be available to purchase through the iTunes Store and for streaming through the Burberry Apple Music channel from tomorrow.

Runway Made to Order
As part of the Burberry Runway Made to Order programme, selected outerwear and bags from the collection can be purchased and personalised immediately until 5 October on or by appointment in selected stores globally, giving consumers the chance to own pieces of the collection months before they arrive in store.

Social Purchasing through LINE and Kakao
Burberry announced this week that it will be offering a selection of its make-up collection, through Kakao Giftshop and LINE in Japan, enabling a new way to discover and purchase Burberry Beauty products on the platforms.

Burberry also revealed its make-up look the day before its runway debut, as part of the brand’s Snapchat activity.

In another brand first, Burberry Make-up Artistic Consultant Wendy Rowe will be hosting a live make-up tutorial tonight at 7.45PM (London time), to be streamed exclusively on The Sephora YouTube Channel. Wendy will be recreating the new make-up look in real-time with Amber Anderson.

Viewers globally were also able to experience the show across multiple Burberry platforms including, YouTube, Snapchat, Facebook, Instagram, Twitter, Google+, LINE, Sina Weibo, Pinterest, YouKu, Kakao and WeChat, opening up the show to more viewers than ever before.
Burberry streamed its show live on, Twitter, Google+, Facebook, You Tube and LINE, as well as on hundreds of partners sites. The show was also broadcast onto giant screens at Burberry’s 121 Regent Street flagship and Heathrow Terminal 5 stores.
Content from the show will also be published on Kakao, We Chat, YouKu, LINE, Pinterest, Facebook and Google +


About Burberry
Established in 1856, Burberry is a global British luxury brand with a heritage of innovation, craftsmanship and design.

The Burberry business comprises 5 divisions: menswear, womenswear, childrenswear, accessories and beauty.

Burberry is headquartered in London and listed on the London Stock Exchange (BRBY.L), Burberry is a Constituent of the FTSE 100 index.

Visit for further information

About the collection – Functionregalia
Fabrics and craftsmanship: Weatherproof silk, double-faced cashmere, washed silk satin, cotton gabardine, English lace, macramé lace, sheared mink, tie-dye print nubuck and tie-dye print tulle, Swarovski crystal tie-dye artwork on silk, flocked polka dots, hand-embroidered goldwork, metallic cording, regimental buttons, metal chain closures

Colours: Black, white, navy, gold, cream, nude

Silhouettes: Trench coats, duffle coats, pea coats, biker jackets, military jackets, regimental coats, capes, long fluid dress and structured shift dresses, soft kilts

Accessories: Introducing The Rucksack in gabardine-constructed nylon; The Belt Bag – Square; The Belt Bag – Oblong; Cut-out ankle boots and strap sandals; Oversize cat-eye sunglasses

About Burberry and Apple Music
In the lead up to the show Burberry published a series of exclusive videos from emerging artists including Lilla Vargen, Georgie and Rhodes on the platform, which will continue to showcase the brand’s unique collaborations with emerging and iconic British artists.

Subscribers to Apple Music will be able to find and follow Burberry in the ‘Curators’ section. By following Burberry’s channel fans also will gain access to musical updates and behind-the-scenes stories unlocking the inspiration and creative process behind their favorite artists. Fans will also have the ability to comment or share this content via Messages, Facebook, Twitter and email.
Christopher Bailey said
“There are so many extraordinary British artists and it is a privilege to have the opportunity to work with them and showcase their incredible talent. Music has always been intrinsic to what we do and I am excited about our partnership with Apple on this amazing platform which will enable us to take what we do now with Burberry Acoustic and share it with an even bigger audience.”

About Burberry and Snapchat
Burberry debuted on Snapchat in February this year, when it captured key live moments from its Autumn/Winter 2015 Womenswear collection. Most recently, Burberry shared the entire journey of its “London in Los Angeles” event on the platform that included surprise appearances by Burberry Family members Cara Delevingne, Naomi Campbell and Jourdan Dunn. The platform also revealed real-time content from the event including live arrivals on the red carpet and front row reactions.

Burberry Chief Creative and Chief Executive Officer Christopher Bailey said
“With Snapchat, Evan Spiegel has created a phenomenal platform that captures the spirit of a moment. We are excited to be working with him to launch the Burberry Snapchat Show allowing a unique, real time view of the creation of our show which will include an unprecedented collection premier hours before it hits the runway.”

Evan Spiegel, Snapchat Co-Founder and CEO, said,
“Burberry is an iconic brand and it’s a thrill for us to give our community the first look at their new collection.”

About Burberry and Kakao
Burberry and Kakao today announce the launch of a global partnership, inaugurated with the streaming of Burberry’s latest womenswear show direct from London.

Burberry will be active across Kakao Talk, Kakao TV and Kakao Giftshop, offering Korean audiences a direct insight into its runway shows, campaigns and events and bringing Kakao’s 190 million followers even closer to the British luxury brand.

To celebrate the launch, alongside today’s womenswear show, Burberry will offer a selection of products to buy direct from the runway, through Kakao Giftshop from 22 September.
Burberry Chief Creative and Chief Executive Officer, Christopher Bailey said:
“Kakao is an incredibly creative and innovative company so it is very exciting to be collaborating with them. The creative and commercial aspects of the partnership have been carefully designed to allow us showcase our culture and design heritage whilst also giving users the chance to shop at the same time.”

DaumKakao is a South Korean ‘Mobile lifestyle platform’. It was founded in 2014 following the merger of Daum Communications and Kakao.

Kakao offers a wide franchise of apps, including:
Kakaotalk, a free mobile Instant messaging application for smartphones with free text and free call features.

Kakao TV, a free video-sharing app which enables users to view and share videos in KakaoTalk chat rooms and comment on what’s being watched.
Kakaotalk Giftshop, the in-app ecommerce marketplace.

Visit for further information.
Burberry opened official accounts on Kakaotalk and KakaoTV in September 2015.

About Burberry and LINE
Burberry announced earlier this month that it has partnered with LINE to offer users in Japan a new way to discover and purchase Burberry Beauty products on the platform.
To celebrate the opening of the Burberry Beauty Box counters in Mitsukoshi Ginza (Tokyo) and Hankyu Umeda Main Store (Osaka), as well as the launch of Beauty on in Japan, three exclusive Burberry Autumn/Winter 2015 make-up sets have been created for Burberry LINE users.
The Burberry-LINE partnership aims to offer LINE users in Japan a unique creative experience and real-time content bringing users closer to the British luxury brand.
Burberry used the new LINE LIVE CAST functionality to offer a live-stream of the Burberry Prorsum Autumn/Winter 2015 Womenswear runway show in February 2015, enabling viewers in Japan to experience the show in real time.
LINE Corporation is based in Japan and develops and operates the LINE app for smartphones
Since launching in June 2011, the LINE app has grown into a global service, used in 230 countries, ranking first in the free app category in 69 countries
LINE includes a wide array of social elements such as fun and expressive stickers, a personal Home, a Timeline, and numerous LINE family apps, including LINE games and LINE camera
LINE has expanded its user base across the globe, achieving more than 181 million active monthly users.

Visit for further information

Burberry’s LINE Official Account (LINE ID : @burberry_jp / Supported Region : Japan / Supported Language : Japanese) launched on 13th January 2015 to offer LINE users unique creative content and the latest real time technology to bring users

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Beach Swell Sculpture Festival Where Bikinis And Bare Feet Abound

5th September 2015, Currumbin Beach, Gold Coast, Australia.

A giant dragon, a lion made out of chicken wire, relics from the lost civilisation of Atlantis and an iconic Australian Hill’s Hoist clothesline complete with beach towels are just some of the art works that have transformed an iconic Queensland beach into a 24 hour outdoor gallery.

Artists from New Zealand, Germany, the UK and Australia are among the artists who have travelled thousands of kilometres to exhibit their creations among the sand and surf of the
Gold Coast’s Currumbin Beach for the annual Swell Sculpture Festival.

Founded by Natasha Edwards Swell has always been about giving artists exposure and connecting people with their works.

“Every year in September at the start of Spring for ten days everyone gets out of the cold and in to the sunshine, feeling relaxed and chilled and being at one with nature and of course with the sculptures,” says Natasha.

There are works from 60 artists mesmerising crowds, along a one-kilometre stretch of the beach.

Artist Ingrid Morley from New South Wales entered her sisal, wood and steel creation called Lost and Found, a powerful portrayal of the turning points in all our lives.
“I suppose being able to come on the site and walk through in an informal way not in a gallery environment is just fantastic.”

Lost and Found won the major Swell Sculpture Award with Ingrid taking home $15,000 in prize money.
“I think winning this for me of course it’s wonderful to have a bit of money after knocking your head against a brick wall for years and years and years. The success of the work is that people are able to respond to it. That’s success.”

Swell is an exhibition that can be enjoyed around the clock with sunrise yoga and meditation classes, daytime music performances and twilight tours by curators. After dark the illuminated sculptures take on new lives.

For members of the public like James and Elizabeth, it’s a free taste of art and culture in a relaxed environment.

“Art galleries are sometimes few and far between. You can come down and enjoy it, the public enjoys it, it’s good,” says James.

Elizabeth says: “To see it on the beach it’s bringing art and a bit of culture to this part of the coast. It’s giving us a different perspective.”

Artist Greg Quinton has taken everyday Australian items the beach towel and the Hills Hoist and created You Should Always Know Where Your Towel Is. He has entered works in Swell year after year.
“What could be more Australian than a Hills Hoist really, this was actually dug out of a backyard in Brisbane that had been there for 45-50 years so it’s probably seen a few towels,” says Greg.

His sculpture was designed specifically with Swell in mind.

Greg says: “How often do you get the chance to put a work of art on the beach in such a fabulous setting, not very often do you? So you have these ideas in your head and generally they stay there but to have an opportunity to put them in place is pretty special I think.”

Sculptural artists from the United Kingdom, Germany and New Zealand have contributed to this year’s festival.

For Victorian Ben Carroll having his work Relics from Atlantis shown on the shores of one of the most spectacular stretches of coastline in the world is a marriage made in artistic heaven, “Because it has been a part of my life for so long I just consider it the norm but it is really nice to be here and watch the continual amazement of all the people that walk up.”

Swell Sculpture Festival is currently in its 13th year, and has become Queensland’s largest outdoor celebration of art. The festival continues until 20 September.

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Dawn Of A New Era As Rolls-Royce Unveils New Car

On Tuesday 8 September 2015 at 13.00 GMT, Rolls-Royce Motor Cars unveiled the fourth new model to emerge since the renaissance of the marque began under BMW Group custodianship in 2003.

The long-awaited Rolls-Royce Dawn, a stunning new four-seat Drophead Coupé motor car, promises to build on the success of five successive record sales years by introducing a bold, new generation of successful entrepreneurs to the marque.

A new chapter will also be written in terms of the way the marque unveiled the car; a globally streamed digital launch. This bold, innovative approach acknowledges the changing face of the world’s most revered and prestigious brand’s customer base – with many of these highly successful men and women finding their success in the digital sphere. It also boldly expresses the highly contemporary nature of the marque’s approach to working with a rapidly changing media – in doing so acknowledging the importance of breaking a major story in a highly democratised, global manner.

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Boomtown For Outback Races Down-under – 132nd Birdsville Races

The population of the tiny outback Queensland town of Birdsville is expected to swell from 120 to almost 10,000 when it hosts the annual Birdsville Racing Carnival.

In preparation for the influx of visitors, the remote community on the edge of the Simpson Desert has ordered 150 kilometres of toilet paper, 80,000 cans of beer and is preparing to serve 14,000 pies, pasties and sausage rolls in a 48 hour period.

Now in its 132nd year, the Birdsville Races are a “must-do” for thousands of visitors from all parts of Australia and the world who take over the tiny outback town every year for the first Friday and Saturday in September.

Daniel Moll, from Gerogery New South Wales, and his mates, are doing over 4000 kilometres round trip to be here for the races.

‘It’s a 4000 km trip and it is going to take us 5 or 6 days to get here and back, give or take a day, I don’t know how many times we stop and how we wake up tomorrow probably going to have a bit of an indication on how long it takes mate’, says Daniel

Birdsville would normally be lucky to see ten aeroplanes a week but from Thursday around four hundred aircraft will fly in, filling the town’s 1700m airstrip.

Eighty-thousand cans of beer will be sold at the races. That’s the equivalent volume of 600 filled bath tubs.

Food is also in hot demand. Dusty and Jacko run the local bakery. When they moved to Birdsville eleven years ago they had no baking experience. A lot has changed in a decade. Bakery staff have been preparing for the racing carnival for the last three months. They have made 14,000 pies, pasties and sausage rolls. That’s enough pastry to fill four football fields, a far cry from their average weekend of 200 pies.

Dusty Miller says “”
One hundred and fifty kilometres of toilet paper will be consumed over the two days. That amount of two-ply could take you from Brisbane to Noosa!

This year 238 nominations were received, a 32 percent increase. Thirteen races are being held over the two days with 137 horses lining up for a stake in the $200,000 prize purse.

The tiny outback Queensland town of Birdsville is on the Diamantina River, 1600 kilometres (two days drive) from Brisbane and just east of the Simpson Desert.

‘The atmosphere, the place where it is, nothing beats outback Southern Queensland mate, great spot to be’, says Daniel Moll.

The first horse race was held on the 20th, 21st, and 22nd of September in 1882. Back then and still today the event is largely attended by station owners, managers, stockmen and their employees. Thousands of city folk also fly in for a weekend of entertainment, fashions on the field and the glorious star-studded desert sky.

Bryan Flanagan said, ‘It’s just something I wanted to do. It was on the sort of bucket list. I’m actually involved in racing in Wodonga in NSW, I’m on the committee at the local turf club. I’ve always been involved in horse racing and planned a trip around Birdsville Races.’

Jan Watlan says, ‘Just because we’d heard about it… heard a lot about it and thought it was a bucket list item’.

The annual event is in aid of the Royal Flying Doctor Service of Australia which takes the finest care to Australia’s furthest corners so that anyone who lives, works or travels in remote and rural Australia can enjoy the best of health.

Last year just over $41,000 was raised during the iconic Birdsville Races, a sizeable amount for one of Australia’s most remote communities.

September is the driest month in Birdsville but following rain in June an attractive display of wildflowers is on show for the race meeting.


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Sep, 05, 2015