February | 2016 | Red Robot


Escape The Cold 2016 – On A 200ft Zipline In Chicago’s Millennium Park

CHICAGO, USA – Experience Kissimmee made a particularly brisk and bold statement in the Windy City recently by dropping a line, a zipline, that is from the sunshine state.

A 200-foot zipline erected in Millennium Park was one way the destination marketing organization chose to remind Chicagoans that Kissimmee is an ideal destination to escape the cold and enjoy heartwarming experiences! The effort, strategically planned for the long Valentine’s and President’s Day weekend (Feb. 13-15), was part of Experience Kissimmee’s “Escape the Cold. Warm Your Heart.” winter campaign. With more than 26 non-stop daily flights from Chicago to the Orlando International Airport, Kissimmee is a favorite destination for residents of the Midwest to escape the bitter cold. “This is the first time the city of Chicago has partnered with a Destination Marketing Organization to bring an event of this magnitude to Millennium Park, and we blew it out of the park,” stated Experience Kissimmee President & CEO DT Minich. Working in concert with Chicago-based marketing company FCBX and zipline supplier Vertical Reality out of Miami, the promotion attracted more than 1,400 zipliners…on the coldest weekend of the year to date.

Lines formed well ahead of the scheduled start of the zipline experience and included an enthusiastic mix of young and old, residents and tourists providing ample evidence of the event’s success. More than 4,200 attended the promotion which was complemented by a Toasting Tent, where the public had a chance to register to win a Kissimmee vacation and other prizes, enjoy a hot chocolate bar and stock up on Kissimmee branded cold weather gear. There was also a photo opportunity with baby alligators from Gatorland. Additionally, while the zipline and Toasting Tent were free to the public, Experience Kissimmee encouraged participants to bring a new or gently used coat to the One Warm Coat® Drop Zone. Nearly 1,000 coats were collected, and in turn were distributed to Chicago Public Schools. Throughout the holiday weekend, Kissimmee was featured on 32 local news broadcasts and mentioned in more than 25 print and online news articles with a total reach of nearly 28 million. To help generate buzz among Kissimmee’s one million Facebook fans, an event page was created to promote and build excitement with consumers in market. The event page reached more than 648,000 consumers with 31,000 of them clicking through, resulting in 9,500 consumers engaging with the event. The success and excitement of the Chicago zipline event paves the way for similar out of market promotions.



Experience Kissimmee: Experience Kissimmee is the tourism authority for Osceola County, minutes from Orlando International Airport. The popular destination known as the Gateway to Fun welcomes more than 7 million visitors overnight from all over the world, offering convenient access to Orlando’s theme parks and a host of natural adventures such as airboat rides and zipline safaris. Kissimmee also is the vacation home rental capital of the world, boasting a wide variety of home-away-from-home units among its more than 50,000 total lodging options that also includes luxury resorts, comfortable hotels and more.

Gatorland: Gatorland is a 110-acre theme park and wildlife preserve, combining “Old Florida” charm with exciting new exhibits and entertainment. The park opened as a roadside attraction in 1949. Today, it provides affordable-priced family fun featuring thousands of alligators, crocodiles, a free flight aviary, breeding marsh with observation tower, petting zoo, nature walk, educational wildlife programs, Gatorland award-winning gift shop, Florida’s best train-ride, restaurant, Gator Gully Splash Park and one-of-a-kind shows including the Gator Wrestlin’ Show, Gator Jumparoo and the Up-close Encounters Show.

And, don’t miss the world’s largest collection of giant white alligators in the White Gator Swamp and the Screamin’ Gator Zip Line featuring over 1,200 feet of high flying thrills, five intense zip lines and a massive 150 ft. suspension bridge.

FCBX: FCBX is the top-ranked, award-winning experiential marketing and brand engagement division of FCB. As specialists of behavior-based activations in the digital and physical space, FCBX is headquartered in Chicago and led by Dee Hall, a respected pioneer in experiential marketing and one of Chicago Biz Journal’s Women of Influence. FCBX has been creating real connections since 1998 with an array of clients, spanning such varied industries as Telecom, Consumer Packaged Goods, Beverage, Aerospace, Healthcare and more.

Vertical Reality: With over 23 years of experience in the Amusement and Entertainment Industry, Vertical Reality has been and always will be the worldwide leading manufacturer and supplier for ZipZone Ziplines, Bungee Trampoline Systems, Automatic Belay Mobile and Stationary Rock Climbing Walls, Mobile and Stationary Spider Mountain and Mobile Ropes Course. 877-632-6444. www.verticalreality.com

Feb, 26, 2016



World’s Number One International Airport Gets Bigger And Better

DUBAI, UAE – Dubai International, the world’s number one hub for international passenger traffic, increased its capacity from 75 million to 90 million with today’s opening of Concourse D the result of a US$1.2 billion investment to enhance service and boost capacity for the more than 70 international airlines that will now call it home.

“We continue to invest in the development of top-flight infrastructure to augment service levels for our international airlines and their customers while providing the capacity needed to meet growing demand,” said HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Airports; President of the Dubai Civil Aviation Authority; Chairman and CEO of Emirates Group. “Concourse D has been designed with the customer at its heart. Shorter walking distances, more comfortable seating areas, more choice in lounges and a world-class retail and F&B offering are sure to impress and delight our passengers and our airline partners.”

The first flight to be welcomed at the facility was today’s British Airways’ flight 105. This historic first operation followed months of intensive testing and a successful operational trial involving 2,000 members of the public earlier this month. The trial volunteers played the role of passengers arriving at, departing from and transiting through Concourse D, testing way-finding signage, food and retail outlets and the flow of passenger traffic within the new building. Two airlines will operate from Concourse D on day one (British Airways, Royal Jordanian) with the remainder phasing in operations over the next several weeks.

“Aside from its many customer-centric features, Concourse D continues our legacy of providing timely capacity,” said Paul Griffiths, CEO of Dubai Airports. “Today we also announce our 2016 forecast which projects 85 million passengers will visit Dubai International this year. With the addition of Concourse D, Dubai International is getting both bigger and better.”

The concourse is linked to the newly renovated Terminal 1 by a dedicated airport train that can transport 300 passengers per trip. Designed around a central atrium, Concourse D offers short walks to open gates, which will allow travellers to board directly from the waiting area, giving them more freedom and time to enjoy the full array of exciting food and beverage outlets.

A number of world renowned brands will be introduced to Dubai and the region for the first time – including a casual dining concept The Kitchen which will offer passengers creations from the renowned celebrity chef Wolfgang Puck. Dubai Airports will also introduce the first Pret a Manger in a Middle Eastern airport. Other firsts for DXB include Butlers Chocolate Café and Camden Food Company which will bring healthy yet tasty dining options using organic and natural products. For those who enjoy a little theatre with their food, YO! Sushi will be a popular addition to the airport, while the CNN News Café will be a favourite for news junkies who want to stay connected to world affairs over coffee. Other new outlets include Lebanese favourite Sharwarmanji and Taqado Mexican Kitchen, both popular local examples of street food, in addition to a second Masale by Taste of India outlet but on a larger scale. Concourse D will also have established traveller favourites such as Giraffe – which will open its second outlet at Dubai International – Starbucks, KFC, Krispy Kreme, McDonald’s, Brioche Doree, The Noodle House, Cavier House & Prunier, Draft House sports bar, and Costa Coffee.

The new concourse will offer plenty of comfortable seating spaces and wellbeing concepts such as Be Relax and the ever-popular ‘SnoozeCubes’ which provide a convenient way to rest between flights. It will also feature a total of nine lounges spread over 6,926m2, including five airline lounges, a new Al Majlis lounge, two Dubai International Hotel lounges and a Marhaba VIP lounge.

JC Decaux will exclusively operate Concourse D’s advertising concession, introducing Dubai International’s largest provision of digital and other advertising structures to date. In addition, the existing successful partnership with JTI will see the provision of three additional smoking lounges in Concourse D.

Dubai Duty Free has a total of 175 vendor installations in Concourse D spread over an area of 7,000m2, bringing the operation’s total retail space at DXB to 33,000m2. Fashion offer covers a total of 1,000m2 divided into two zones, perfumes and cosmetics cover a total area of 1,500m2 while liquor and food occupies nearly 1,000m2.

On the apron, Concourse D provides 21 contact stands, of which four will be able to accommodate Airbus A380 or Boeing 747 aircraft, and 11 remote stands with a design capacity for 18 million passengers.


Shows: Dubai International Airport, Terminal 1, Concourse D

BA 105 Arriving

Dignitaries watch from Gate

IV Paul Griffiths – CEO, Dubai Airports

First passengers off BA 105

BA 105 passengers welcomed by traditional music

IV Paul Griffiths – CEO, Dubai Airports

GVs of concourse D departures

GVs of Paul Griffiths being interviewed

IV Paul Griffiths – CEO, Dubai Airports

IV Paul Griffiths – CEO, Dubai Airports

Eugene Barry – EVP Commercial and Communications, Dubai Airports

GVs of Dubai Duty Free shops in concourse D

GVs of restaurants in concourse D

General GVs of concourse D including musical entertainment

Passengers boarding dedicated airport train

Eugene Barry – EVP Commercial and Communications, Dubai Airports

Eugene Barry – EVP Commercial and Communications, Dubai Airports

Plane takes off from Dubai International Airport

GV of plane in sky

Feb, 24, 2016



Burberry’s Womenswear February 2016 Collection – “A Patchwork”

LONDON, UK – Burberry has taken its Womenswear February 2016 collection to its 121 Regent Street flagship store, giving audiences the opportunity to view, pre-order and personalise pieces shown on the runway earlier this afternoon.

The latest collection – called “A Patchwork” – was revealed today at Burberry’s custom-built show venue in London’s Kensington Gardens, accompanied by a live performance by award-winning British musician Jake Bugg.

Over 1000 guests attended including Burberry campaign stars Naomi Campbell, Rosie Huntington-Whiteley, Suki Waterhouse, Bella Yentob, Amber Anderson and Josh Whitehouse, as well as Ellie Goulding, Na Ying, Tom Odell, Claire Maguire, Gary Powell, Lianne La Havas, Nicholas Hoult, Noomi Rapace, Clémence Poésy, Laura Haddock, Han Hyo Joo, Riley Keough, Alexa Chung, Erin O’Connor, Elisa Sednaoui, Jack Guinness, Tali Lennox, Lily Donaldson, Mario Testino, Jamal Edwards, Laura Bailey, Olivia Palermo, Storm Keating, Jemma Mornington, Donna Air, Harley Viera-Newton and Elena Perminova.

Models walking the show included Edie Campbell, Ruth Bell, May Bell, Hayett Belarbi McCarthy and Rebekka Eriksen.

Straight from the runway to London, Paris and Apple TV

Celebrating the announcement that, from September, Burberry’s runway collections will be available to buy immediately after the show online and in-store globally, the February 2016 collection is now on display at the 121 Regent Street store, and will subsequently move to the Burberry Rue du Faubourg Saint-Honoré store in Paris on 1 March.

Through an evolution of the Burberry app for Apple TV, from today, viewers can also explore the collection’s looks, designs and products in greater detail than ever before using their Apple Remote, following the live stream of the show. In another first for the brand, viewers are also able to request a call from a Burberry Customer Service Consultant to pre-order select pieces from the collection.

Select outerwear and bags from the collection can be purchased and personalised on Burberry.com until 7 March, for delivery ahead of their arrival in store, through the brand’s Runway Made to Order service.



00:16 – 01:09

GVs red carpet arrivals: Noomi Rapace, Alexa Chung, Tali Lennox, Lilli Anderson, Harely Viera Newton, Han Yo Joo, Naomi Campbell, Suki Waterhouse, Nicholas Hoult, Mario Testino, Na Ying, Rosie Hunitington Whiteley

01:17 – 02-28

GVs Burberry Womenswear February 2016 show including a live performance by Jake Bugg

02:57 – 04:15

Interview Christopher Bailey on:

Inspiration of the collection

Collection available to buy at the Regnet Street store

The show becoming an event

Evolution of the Burberry fashion show

Jake Bugg

04:22 – 08:15

Guest interviews:

Mario Testino

Nicholas Hoult

Rosie Huntington Whiteley

Noomi Rapace

Suki Waterhouse

Naomi Campbell

Alexa Chung

Han Yo Joo

Amber Anderson

Riley Keough

Josh Whitehouse

08:24 – 08:53

Burberry Prorsum Womenswear Autumn/Winter 2016 available for sale at Regent Street store

09:02 END


The Soundtrack and Apple Music The full show soundtrack will be available to purchase through the iTunes store and for streaming through the Burberry Apple Connect page on Apple Music. The soundtrack performed live by Jake Bugg features his latest single ‘On My One’, performed live for the first time, along with ‘Country Song’, ‘Someone Told Me’, ‘A Song About Love’ and ‘Me and You’.

An exclusive interview with Jake Bugg will also be available to view as part of the show experience on the Burberry app for Apple TV.



The womenswear collection features a mix of patterns and textures influenced by British artists, musicians and history.

Accessories: Introducing the latest additions to Burberry’s accessories collection, The Patchwork and The Buckle Boot.

The Patchwork: A collection of bags inspired by the belt buckle from the brand’s iconic trench coat. Each one-of-a-kind bag is individually designed and named. With a variety of colours, textures, fabrics and embellishments, each bag features a polished buckle and can be worn as a shoulder or crossbody, or carried as a clutch. Customers can select an exclusive bag design, which can be personalised with up to three initials as part of Burberry’s Runway Made to Order service.

The Buckle Boot: Inspired by the distinctive patchwork details present throughout the collection and by the classic wellington boot, the structured ankle boot comes in snakeskin and rubberised leather with a raised heel and accentuated tread.

Textures and fabrics: Glossy python, metallic floral and geometric jacquards, double-construction cashmere, python-trim shearling, brushed wool mohair checks, military Melton, hand-sewn sequin florals, framed lightweight lamé, printed python georgette, handworked fil coupé silk, glossy technical down shell, silkscreen floral lamé

Colours: Parade red, sapphire blue, military green, black, mustard, powder blue, metallic teal, white, gunmetal, regimental navy

Silhouettes: Cashmere military coats, aviators, duffle coats, field jackets, fur-trimmed puffers, regimental jackets, trench coats, cape coats, cape jackets, patchwork skirted dresses, pleated dresses, panelled T-shirt dresses, flared officer trousers, cropped military trousers

Techniques: Double-faced fabrics, intricate embroidery, leather buffing with stone for a high-shine finish, handmade appliqué, artisanal fil coupé, regimental piping, bugle bead embroidery, patchworked panelling

Make-up: Wendy Rowe – previewing new additions to Burberry make-up inspired by the runway collection and influenced by the graphic sequin embroidery and electric colour palette seen at the show

Hair: Sam McKnight


How Drinking Beer Is Now Good For The Environment

BUNDABERG, QUEENSLAND  – If beer drinkers ever needed a good excuse to have a cold one, The Good Beer Co. and Bargara Brewing Company have joined forces on the Southern Great Barrier Reef to launch exactly that, a charity beer, which takes the concept of responsible drinking to a whole new level.

Great Barrier Beer is a charity brew where half of the proceeds of its sales will go to the Australian Marine Conservation Society to help protect the Great Barrier Reef.

It’s the brainchild of Australia’s first social enterprise beer baron James Grugeon and is driven by the simple concept of a beer that gives back.

“It’s a really simple concept, great craft beer, we partner with great breweries like Bargara Brewing Company here in Bundaberg to brew beer that gives back to great causes, in this case, the protection of the Great Barrier Reef”.

But it was others who were doing all the giving to begin with; James’ The Good Beer Co. relied upon crowd funding to get the concept off the ground.

“We raised at the end of the crowd fund and the social media campaign, $62,000 (AUD) dollars in pre orders for beer from individuals, pubs, clubs, venues, corporates that like their Friday night drinks, that kind of thing but it was a really popular campaign,” says James.

Support for the Great Barrier Reef and the amber ale has been strong with over 38 kegs and 500 cartons rolling out to meet demand.

Great Barrier Beer is the first in what’s expected to be a number of ales assisting various causes and charities brewed by Bargara Brewing Company, which is appropriately located in Bundaberg on the Southern Great Barrier Reef.

“Great Barrier Beer is a session IPA or India Pale Ale and exhibits nice notes of peach and passionfruit and we think it captures the essence of what the Great Barrier Reef represents and people having a good time in the sunshine,” says Jack Milbank CEO and Co-owner of Bargara Brewing Company.

Originally from Zimbabwe, Jack is an agronomist who’s more at home in a lab than in a bar, and says Great Barrier Beer is a boutique offering which not only gives back but is also made with the environment in mind.

“Great Barrier Beer uses all Australian ingredients, Australian hops, Australian grain and most importantly Queensland rainwater and we utilise solar energy in the brewery and 50% of all profits go back to protecting the Great Barrier Reef”, says Jack Milbank.

Unlike many beers on the market today, Great Barrier Beer’s use of solar power to assist in brewing and inclusion of Queensland rainwater alongside Australian-sourced ingredients will give the drop an authentic Queensland taste.

The Australian Marine Conservation Society will receive half of all profits from the sales of Great Barrier Beer.

Darren Kindleyside, Director from the Society says, “As an organisation that is Queensland born and bred, the Great Barrier Reef has always been in our blood, we’ve worked helping to protect the reef for 50 years and so what we get out of this is much needed funds to support our work and support a healthy future for the Great Barrier Reef.”

According to James and the Good Beer team, there’s no doubt Australians are proud of The Great Barrier Reef. Grugeon himself cites James Cook University research, saying 81% believe it’s the responsibility of all Australians to protect it.

Australians also no doubt love a beer, so combining the two is a match made in fundraising heaven.

“By having a cold Great Barrier Beer we are giving them the opportunity to help protect this natural wonder for future generations’, says James Grugeon.

Perhaps most importantly James and Jack promise they’ve brewed great tasting India Pale Ale with a slightly fruity flavour!

And the public verdict?

“The fact that 50% of the profits go back to the Great Barrier Reef, that’s a fantastic outcome”, says Bree Grima from Bundaberg.

“Not a bad drop at all. What could be better than a Great Barrier Beer on the Great Barrier Reef”, says tourist Sean Whyte.

The 360 crowd funding beer fans are due to receive their kegs and cartons by the end of February.


Related websites






00:00 Shot from Lady Musgrave Experience boat ‘Main Event’

00:15 Tourists snorkeling on Southern Great Barrier Reef, Lady Musgrave Island

00:42 Shots of Great Barrier Beer on board boat

01:03 Interview with tourist Sean Whyte, tasting his first Great Barrier Beer

‘That was fantastic, not a bad drop at all!’

01:05 2nd Grab from Sean

‘Oh yeah, what could be better, a Great Barrier Beer on the Great Barrier Reef!’

01:09 4 Chinese tourists trying Great Barrier Beer on board the lady Musgrave Experience boat

‘Great Barrier Beer… woooo!’

01:19 ‘Wow, it’s so great!’

01:26 ‘Fantastic’

01:28 ‘Very good, so nice, so nice!

01:31 Question ‘Did you like the beer?’

01:33 ‘Yeah, it’s very nice of course’

01:36 Shots of Great Barrier Beer on beach at Lady Musgrave Island, Southern Great Barrier Reef

02:02 Lady Musgrave Island set up shots

02:10 Tourists on Lady Musgrave Island

02:23 Tourists from Italy trying Great Barrier Beer

02:49 Couple from Germany relaxing on the beach at Lady Musgrave Island trying the beer

03:09 Exterior of the Bargara Brewing Company in Bundaberg

03:16 Crushing of the grain used in brewing the beer

03:44 Shots of the brewing equipment

03:58 Pouring a Great Barrier Beer from the tap

04:18 Bundaberg locals tasting the beer for the first time

04:21 Vox pop with local Bree Grima

‘The fact that 50% of the profits go back to the Great Barrier Reef, that’s a fantastic outcome’

04:28 Shots of the bar

04:40 Interview with James Grugeon, Founder of The Good Beer Company

‘It’s a really simple concept, great craft beer, we partner with great breweries like Bargara Brewing Company here in Bundaberg to brew beer that gives back to great causes, in this case, the protection of the Great Barrier Reef’.

04:51 ‘So we are a social enterprise, we give back 50% at least, of our profits to our charity partners, that goes into a charitable trust so everybody that has a beer, a Great Barrier Beer, can feel safe in the knowledge that they are having a great beer but is also giving back to a cause that they care about’.

05:04 ‘We ran a PR (public relations) campaign, a crowd funding campaign, a social media campaign and we raised at the end of the crowd fund and the social media campaign $62,000 (AUD) dollars in pre orders for beer from individuals, pubs, clubs, venues, corporates that like their Friday night drinks, that kind of thing but it was a really popular campaign and it enabled us to brew 38 kegs of beer and 500 cartons and we are well away now’.

05:27 ‘So we know that over 80% of Australians really care passionately about the reef and want to see it protected. By having a cold Great Barrier Beer we are giving them the opportunity to help protect it for future generations.’

05:37 Interview with Jack Milbank, CEO of Bargara Brewing Company

‘Great Barrier Beer uses all Australian ingredients, Australian hops, Australian grain and most importantly Queensland rainwater and we utilize solar energy in the brewery and 50% of all profits go back to protecting the Great Barrier Reef’.

05:50 ‘So Great Barrier Beer is a session IPA or India Pale Ale and exhibits nice notes of peach and passionfruit and we think it captures the essence of what the Great Barrier Reef represents and people having a good time in the sunshine’.

06:04 Darren Kindleysides, Director of Australian Marine Conservation Society which is the charity recipient of Great Barrier Beer

‘Great Barrier Beer is an idea that is simple yet brilliant. Now the Great Barrier Reef is an Australian icon, its one of the seven natural wonders of the world and as Australians we all have a responsibility to look after the Great Barrier Reef and there’s always more we can do and so Great Barrier Beer is just a refreshingly innovative way of raising funds to protect the Great Barrier Reef and raising awareness of just how important it is’.

06:31 ‘As an organization that is Queensland born and bred, the Great Barrier Reef has always been in our blood, we’ve worked helping to protect the reef for 50 years and so what we get out of this is much needed funds to support our work and support a healthy future for the Great Barrier Reef’.

06:48 ‘I think the notion of being able to have a beer and save the Great Barrier Reef is a fantastic one, its simple, its appealing, it gives everyday Australians a way to easily help something they really care about. The Great Barrier Reef is core to Queensland’s identity, its core to our nationa identity and Australians love the reef and we love beer and the brilliance of bringing those two ideas together to help save a reef is fantastic’.

07:15 ENDS

Michelle Yeoh Launches Ground Breaking Road Safety Initiative

KUALA LUMPUR, MALAYSIA – The regional launch of SAFE STEPS Road Safety took place today, 13 February 2016, in Kuala Lumpur.

The programme was officially launched by the Prudence Foundation with the support of Dato’ Sri Liow Tiong Lai, Malaysia’s Minister of Transport alongside Michelle Yeoh, and President of the FIA and the UN Secretary General’s Special Envoy for Road Safety, Jean Todt.

The videos will start airing today on 17 channels that are part of the FOX Networks Group Asia portfolio, reaching over 80 million households. The educational messages are also featured on the SAFE STEPS website, www.safesteps.com.

Through the combination of television, online and print materials, SAFE STEPS Road Safety aims to communicate important life-saving information to as many people in Asia and across the world.

With road related crashes estimated to be the number one cause of death of 15 – 29 year old’s across Asia,the SAFE STEPS Road Safety campaign will help raise awareness and provide life saving information to tackle this issue.



00:00 to 00:09 Michelle Yeoh, SAFE STEPS Road Safety Ambassador, walking up on stage

00:10 to 00:44 Speech by Michelle Yeoh:

“SAFE STEPS has a simple message: we all have a role to play in road safety.

Always wear your helmet on a motorcycle; Always respect the speed limit; Never drink and drive; Never use your phone while driving; and Pay attention when walking.

These are very simple steps.

Whether you are a driver, a passenger or a pedestrian, we must do what we can to prevent the unnecessary loss of lives on the roads.”

00:45 to 00:52 Launch moment of SAFE STEPS Road Safety in Kuala Lumpur.

From left to right, SAFE STEPS Road Safety Ambassador Michelle Yeoh, Malaysia’s Minister of Transport, Dato’ Sri Liow Tiong Lai, Chairman of Prudence Foundation, Donald Kanak, and President of Federation Internationale de l’Automobile and the UN’s Special Envoy for Road Safety, Jean Todt.

00:53 to 01:02 Speech by Jean Todt, President of Federation Internationale de l’Automobile and UN Special Envoy for Road Safety

“Every year in the world 1.3 million people die on the roads. 50 million are badly injured.”

01:03 to 01:34 Speech by Donald Kanak, Chairman of Prudence Foundation

“Both Prudential and the Prudence Foundation have as a core mission the safety and security of families and individuals.

According to the WHO, the World Health Organisation, Asia accounts for over 50 per cent of global deaths from road accidents.

Today’s launch marks the beginning of a journey: a long-term public education programme on road safety, and we must all play our part.”

01:35 to 01:41 Shots of launch event in Kuala Lumpur

01:43 to 02:28 Full PSA on Awareness of Road Safety

02:29 to 03:29 Full PSA on Distracted Driving

03:31 to 04:30 Full PSA on Pedestrians

04:32 to 04:37 Closing frame


For full access to all the PSAs in this campaign, please contact Prudence Foundation: Prudence.foundation@prudential.com.hk


Australia Bests USA In BBQ Cook Off

ST. LOUIS, MISSOURI –  The Australia versus USA Barbecue Championship Cook Off took place in frigid temperatures in St. Louis, Missouri on February 3 & 4, 2016. The event was hosted by the renowned Father & Son team of Jim and Spencer Randall from BBQ ASAP. These two are known throughout the heartland as world class BBQ competitors. With 101 competitions and coveted awards from international competitions like Memphis in May and Jack Daniels World Championship BBQ, these two were formidable challengers.

Upstart grillers Craig Philpott and Grant Neal from Suck Knuckle Smokers in Adelaide, South Australia, met over Instagram and together competed in two competitions prior to winning a trip to the USA to challenge the seasoned team from the USA.

The weather was a bitter -3 degrees Celsius when the first slab of brisket was thrown on the smoker. They spent a sleepless night tending to the fire and searing their meats to mouthwatering perfection. They traded tricks of the trade and immediately bonded over BBQ and their passion for the food and the sport. By morning, they knew they were all winners from the shared experience.

Professional judges Amy Mills and Mark Temmer graded the brisket, ribs, and lamb on all important BBQ criteria like taste, tenderness, and presentation. The Aussies hit a grand slam with their lamb, and were completely surprised when they won the competition.



USA – “BBQ ASAP” Jim Randall, Owner Spencer, Randall, Assistant Pit Master.

Australia – “Suck Knuckle Smokers” Craig Philpott and Grant Neal.



Amy Mills, 17th Street Barbecue

Paul Rader, St. Louis BBQ Society

Dan Churchill was also a judge but he declined to sign the Brand USA release due to a contract which prevents him from appearing on USA video and TV programs not produced by whoever holds his contract.



0:02 Amy Mills, Judge, Event and BBQ Introduction

1:30 Jim Randall, BBQ ASAP Interview

2:10 Spencer Randall, BBQ ASAP Interview

2:25 Craig Philpott, Suck Knuckle Smokers Interview

2:50 Grant Neal, Suck Knuckle Smokers Interview

3:43 Winners Announced

4:44 Locators – St. Louis, BBQ ASAP

5:06 Competitors greet each other

5:25 Meat Preparation

5:42 Friendly Banter

6:37 Smoking and cooking

9:25 Judging


1 2