LONDON, UK – Burberry celebrates British artist Henry Moore through its second straight-to-consumer show and an exhibition of his work at Makers House in London.
The February collection is inspired by the work and process of British artist Henry Moore. His take on scale, shape and texture is translated into sculptural silhouettes and asymmetric designs.
Following the unveiling of the collection, Makers House will open to visitors, providing them with a rare opportunity to explore Moore’s working methods and the evolution of his iconic sculptural ideas in an intimate setting in the heart of London.
Makers House will open with extended opening hours and free admission from 21–27 February, and will feature the following:
An exhibition of over 40 of Moore’s sculptures, monumental bronzes, working models, drawings and maquettes.
Works on show will include Mother and Child: Block Seat (1983–84), Draped Reclining Mother and Baby (1983) and Torso with Point (1967)
Burberry’s February 2017 collection for men and wome
A programme of workshops, events and acoustic performances.
Shows: Shotlist for the Burberry February 2017 Show B-Roll:
Anna Wintour, Zhou Dong Yu, Penelope Cruz, Kris Wu, Hye Ku Song, Immy Waterhouse, Iris Law, Helouise Letisier, Suki Waterhouse, Lili Donaldson, Elizabeth Debicki, Jourdan Dunn, Naomi Campbell
Burberry February ’17 show, inclcuing guest front row reactions and performance by Anna Calvi
Anna Wintour, Chris Wu, Anna Taylor-Joy, Iris Law, Suki Waterhouse, Zhou Dong Yu, Anna Calvi, Ed Skrein, Kaya Scodelario, Naomi Scott
GVs of the collection at global Flagship 121 Regent Street, London
New February 2017 ad campaign.
About The February 2017 Campaign
Shot by British photographer Josh Olins, the new campaign features up-and-coming models Nora Attal, Jess Cole, Maya Gunn, Sophie Hamilton, Ella King, Tamara Long, Elfie Reigate, Amber Witcomb, Myles Dominique, Tom Fool, Alex K, Henry Kitcher and Tom Walmsley.
The campaign was shot on location at Henry Moore Studios & Gardens, Hertfordshire: the artist’s former home.
Burberry worked closely with the Henry Moore Foundation to capture the new collection alongside the work it was inspired by
The models are captured in the gardens of the Foundation, with Moore’s sculpture Sheep Piece (1971–72) in the background and a recreation of the artist’s ‘Plastic Studio’, also specially constructed for the shoot.
Previewed today, the campaign will launch in its entirety following the brand’s second straight-to-consumer show on 20 February and run until August 2017 across outdoor, print and digital advertising, as well as Burberry platforms including Burberry.com, Instagram, Facebook, YouTube, Twitter, Pinterest, WeChat, Sina Weibo, Kakao, LINE and Youku.
Burberry campaigns showcase and celebrate the best of emerging and established creative talent; the brand has worked with a variety of cast members, photographers and filmmakers to bring each of its projects to life.
Burberry has recently worked with Steve McQueen, Angelo Pennetta, Brooklyn Beckham, and Asif Kapadia, as well as its longstanding collaborator Mario Testino, each bringing their own distinctive style and aesthetic to the creative treatment.