Events | Red Robot

Category: ‘Events’

EXPO 2020 Dubai – PepsiCo Pavilions Sneak Peek

SNEAK PEAK OF ICONIC PAVILIONS AS WORLD PREPARES TO COME TOGETHER TO FIND SOLUTIONS FOR PLANET’S MOST PRESSING PROBLEMS

With great strides being taken around the world in the fight against COVID-19, it is only three months until Dubai stages one of the first major events since the pandemic struck, putting in place every measure possible to make sure the Emirate can welcome people from around the globe safely to Expo 2020 Dubai, which will celebrate humanity’s potential to shape the future through innovation.

Expo 2020 Dubai aims to be the most impactful global incubator for new ideas on the planet, the catalyst for an exchange of new perspectives and inspiring real-life solutions for real-world challenges. The first World Expo to be staged in Middle East, Africa and South Asia (MEASA) will bring together more than 190 nations, businesses, multilateral organisations and educational institutions, with the aim of forming meaningful partnerships to impact global change in an unprecedented way. In short, it is about connecting minds and creating the future.

 

Opportunity, Mobility and Sustainability are three core themes of the event, which runs October 1st – March 31st, 2022, coinciding with the UAE’s 50th anniversary in December.

Indeed, Expo 2020 Dubai is joining forces with the United Nations Global Compact to hold a Sustainable Development Goals Business Forum during Global Goals Week (January 16th – 22nd) to unite businesses and spur them on to achieve a sustainable and inclusive future. Furthermore, Expo 2020 Dubai’s goal to become one of the most sustainable World Expos ever has reached a major milestone, with leading civil engineering body CEEQUAL, the world’s first sustainability assessment, giving eight sites an excellent rating.

For the first time in 170 years of World Expo history, which began with London’s Crystal Palace staging the 1851 Great Exhibition, every country participating will have its own pavilion, housing ground-breaking technological advances and immersive experiences.  Visitors will not only get the chance to see some of the world’s biggest innovators and their inventions but also sample cuisines from around the globe, indulge in live performance, and soak up culture from every corner of the planet.

In doing so, PepsiCo has today revealed the blueprints for its participation as the official beverage and snack partner of Expo 2020 Dubai, headlined by Pepsi, Lay’s, Gatorade, and Aquafina. Three striking pavilions will be located in and aligned with Expo 2020’s three core sub-themes and Thematic Districts, Opportunity, Mobility and Sustainability.

The visually arresting designs will be combined with creative one-of-a-kind activations that will enable the food and beverage company to communicate and execute its vision to challenge today, in order to change tomorrow, driving innovation and fostering change. These will offer interactive and engaging educational experiences, with a focus on fun and sustainability while trying to inspire all those who visit. Throughout the six-month event, PepsiCo will lead in showing millions of people what sustainable and innovative food and beverage practices look like.

Dubai is offering free COVID vaccinations to all 200+ official participants and their staff while thermal cameras and sanitisation stations are being installed across the 438-hectare (1,083 acres) site to further ensure everyone’s health and safety along with face-coverings and social-distancing being mandatory.

About Expo 2020 Dubai

From 1 October 2021 to 31 March 2022, Expo 2020 Dubai will welcome visitors from every corner of the globe to join the making of a new world, as it brings together the planet in one place to reimagine tomorrow.

With the purpose of ‘Connecting Minds, Creating the Future’, Expo 2020 will be the world’s most impactful global incubator for new ideas, catalysing an exchange of new perspectives and inspiring action to deliver real-life solutions to real-world challenges

Expo 2020 will provide a visually striking and emotionally inspiring 182 days, as more than 200 participants – including nations, multilateral organisations, businesses, and educational institutions, as well as millions of visitors – create the largest and most diverse World Expo ever

Expo 2020’s sub-themes of OpportunityMobility and Sustainability will inspire visitors to preserve and protect our planet, explore new frontiers and build a better future for everyone

Expo is committed to building a more equitable and just world for everyone, while keeping visitors safe by following the latest guidance of the world’s leading medical, science and health experts

Expo 2020 is the first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region, located on a 4.38 sq km site adjacent to Al Maktoum International Airport in Dubai South.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.  For more information, visit www.pepsico.com.

THE PAVILIONS

Pepsi® + Lay’s® Plus Pavilion

·         Two of the biggest brands globally, Pepsi and Lay’s, will come together at The Plus pavilion, reconfirming PepsiCo’s commitment to collaboration, positivity and togetherness.

·         Located in the Opportunity District, the Plus pavilion, will outline how Pepsi and Lay’s together, are able to take bold steps to create positive change and generate more smiles with every sip and every bite.

·         The Equalization zone will empower everyone to score for gender equality through a sensorial football interaction, while learning how Pepsi supports equal rights for women in football to achieve success.

·         The expressive regeneration zone will champion a circular economy and showcase how Pepsi is tackling single-use plastics, by reducing, recycling, and reinventing.

·         The Pepsi experience will fizz with possibilities as a highly immersive and visually arresting showcase, encouraging visitors to look beyond their individual bubble towards a world of opportunity and possibility.

·         The Lay’s experience will reward curiosity, entice discovery, and bring joy, through immersive and unexpected sensory moments, inspired by Lay’s from around the world.

·         Joy pods will surround guests with 360º content for an immersive, interactive experience tied to the joy of seasons, football, and flavor

·         ‘Lay’s Replay’ will let visitors discover the imaginative ways empty Lay’s chips bags are being given a second life and transformed into football pitches where they can bring joy to places needing it the most

·         Another doorway showcases how we create opportunities and empower women farmers who are key to nurturing the earth and growing the potatoes used in every Lay’s chip.

 

Gatorade® Bolt Pavilion

·         The Bolt Pavilion will champion active lifestyle with interactive on-site games and activations, along with showcases such as the Hall of G.O.A.Ts (Greatest Of All Time world athletes)

·         Gatorade will use the Expo 2020 Dubai to democratize sports as a global force for good.

·         The Bolt Pavilion is designed in the iconic shape of Gatorade’s Bolt design and located in the Mobility District.

·         Attendees enter the experience at the top of the bolt, zig-zagging their way through a number of activations that ultimately teach them about what Gatorade stands for, the legendary athletes that use it, the sports science that goes into every bottle, and how Gatorade can make them a better version of themselves moving forward.

·         The Bolt will recreate the GSSI (Gatorade Sports Science Institute) lab to demonstrate Gatorade’s efficacy and illustrate how it works in the body, making both knowledge and the performance fuel accessible for everyone.

·         The Bolt visitors can put their skills to test with an interactive game which tests their reaction time and agility against fellow visitors.

·         When leaving The Bolt, an exhibit will show how Gatorade is shaping the future of sport, forming new products that increase athlete performance and developing youth sports programs to train the next generation of G.O.A.Ts around the world.

 

Aquafina® Drop Pavilion

·         Aquafina has long been PepsiCo’s flagship brand encouraging good water stewardship and working to safeguard water from how we drink it, use it, consume it, to how we contain it.

·         At The Drop pavilion, visitors will not only be immersed in the Aquafina brand experience, but also in PepsiCo’s efforts to help farmers worldwide with sustainable water practices, smart use of water in manufacturing, and the brand’s innovative efforts to reduce, recycle, and reinvent packaging.

·         The Drop is designed to look like a giant droplet and is constructed from recycled cans.

·         Located in the Sustainability District, The Drop will inspire and evoke action by educating visitors on how all of us play a role in making a positive impact of keeping water, and our overall environment, safe.

·         Visitors will learn about sustainable farming operations, through informative and fun installations such as matching fields with suitable crops and farming technology.

·         Visitors will also make the acquaintance of their own Aquatar to discover their body’s relationship with water, while discovering helpful tips to live more sustainably.

·         Visitors can capture some fun the moments with their very own splash selfie, a 3D printed silhouette that makes people look like they are submerged in water.

·         As visitors exit the space, they will have the opportunity to discover the new Aquafina water stations where they can customize their water experience sustainably.

All three pavilions have been ideated, developed, and implemented in partnership with INVNT GROUP – PepsiCo’s creative and implementation partner – a globally revered strategy, design, and execution agency. With offices in New York, Dubai, London, Singapore, Sydney, Stockholm, and Detroit, helps brands curate, activate, and engage authenticity locally.

WEBLINKS:

https://www.expo2020dubai.com/en/business/partners/pepsico

https://www.expo2020dubai.com/

Jul, 07, 2021

0

SHARE THIS

Xbox & Bethesda Games E3 2021 Showcase

Sunday, June 13, Xbox gave gaming fans a closer look at the next era of gaming. During this year’s Electronic Entertainment Expo (E3), the Xbox and Bethesda Games Showcase pulled the curtain back on thirty titles, 27 of which will be included with Xbox Game Pass.

Announcements included a promise of back-to-back monthly releases coming to Xbox Game Pass on day one, led by a record five new titles from Xbox Game Studios this holiday, including Halo Infinite. Other games available this holiday include Forza Horizon 5 and Battlefield 2042, with titles like StarfieldRedfall, and S.T.A.L.K.E.R. 2 launching next year.

SHARE THIS

The Winners of the 2021 Laureus World Sports Awards

SEVILLE, SPAIN, May 6, 2021 – The Winners of the 2021 Laureus World Sports Awards have been unveiled at a digital Awards Ceremony in Seville. Among the highlights were a FOURTH Laureus Award for Rafael Nadal and SECOND Laureus Awards for Naomi Osaka and the Bayern Munich football team. 

As well as recognising the greatest sporting performances in 2020, despite the disruption of the coronavirus pandemic, there was a new Award which acknowledged the wider impact on society made by athletes:  Formula One world champion Lewis Hamilton was named the inaugural Winner of the Laureus Athlete Advocate of the Year Award for his involvement in the fight against racism. 

And Liverpool and Egyptian football star Mo Salah was honoured with the Laureus Sporting Inspiration Award to mark his unique contribution over many years to those in need and for those less fortunate. The Laureus Awards event was staged in a new digital format rather than as its usual Awards Ceremony because of continuing uncertainty over travel and social contact. In line with the focus of Laureus on Sport for Good, the 2021 Awards told the inspirational stories of people who worked tirelessly to combat the pandemic, and highlighted the advocacy of sportsmen and sportswomen who have used their positions of influence to make a powerful impact on issues and conflicts which go beyond sport.

Tennis scooped the top two individual prizes with Spain’s Rafael Nadal winning the Laureus World Sportsman of the Year Award after his 13th French Open win which brought him level on 20 career Grand Slams with Roger Federer, and Naomi Osaka, who won the US Open for the second time, taking the Laureus World Sportswoman of the Year Award. Osaka made a powerful statement at Flushing Meadows in support of the ‘Black Lives Matter’ campaign by wearing different face masks in her matches, featuring the names of African Americans who died in recent years.

Nadal, who won the 2006 Breakthrough Award, the 2011 Sportsman Award and the 2014 Comeback Award, said: “I want to say thank you very much from the bottom of my heart to the Laureus Academy. I have had some amazing competitors: the rest of the sportsmen probably deserve the trophy the same as me, but this was the year for me and I can’t be happier.

“Winning the French Open and equalling the 20th Grand Slam of Roger Federer has been an unforgettable moment. It means a lot to equal my great rival, but at the same time, my great friend. It’s something very special after all the history we have had together on and off court.”

“The pandemic that we are facing is something unprecedented and I want to send a message of support to all the families that have suffered or lost somebody.”

  While Osaka, winner of the Laureus Breakthrough Award in 2019, said: “I’ve watched so many of my role models win this [Sportswoman] Award, so it definitely means a lot now to be holding it. I am so happy to receive it; it really means a lot to me. 

“Regarding my activism on the court, I think it is important to use my voice, because for me I feel like I often hold back a lot and worry about what people think of me, but you know if you have a platform it is very important you use it. Looking ahead my main hopes for the future would be just to have helped or impacted as many people as I could and, hopefully be a better person.”

Bayern Munich, winners of the UEFA Champions League, Bundesliga and DFB-Pokal treble under new coach Hansi Flick, won the Laureus World Team of the Year Award. The last time was in 2014. Bayern became the first team to win the Champions League with a 100% record. Among their victims were the once mighty FC Barcelona whom they beat 8-2. 

As well as being one of the most phenomenal goalscorers in football, Mo Salah has proved himself to be a massive supporter of countless causes, including many from his home town of Nagrig in Egypt. He is a powerful advocate of women’s equality in the Middle East and has been named by Time magazine as one of the 100 most influential people in the world. 

Laureus Sporting Inspiration Award recipient, Mo Salah, said: “I’m very proud to have been chosen by the Laureus Academy for this Sporting Inspiration Award. 2020 was a very difficult year, on so many levels and for so many people around the world. Some of us were kept away from our family and friends, and others even lost loved ones. We need to learn from this experience, support one another, and do our best to look ahead. 

“Many times, football players win Awards and automatically thank our fans. This time, I will dedicate this Award not only to our fans but to all the other sports fans around the world. This past year has been a very harsh reminder of the fact that sport, including football, is nothing without fans. Everyone in the world of sport can be replaced, fans can not. I will end on that note. Once again, thank you very much.”

Canadian snowboarder Max Parrot was one of the most emotional winners of the night. He received the Laureus World Comeback of the Year Award after fighting back from cancer to win X-Games gold medals. 

Patrick Mahomes took the Laureus World Breakthrough of the Year Award after leading Kansas City Chiefs in 2020 to their first Super Bowl appearance and win in 50 years, at just 24. Away from the field, the Chief’s No.15 supports 15 community children’s projects with his foundation ‘15 and the Mahomies’. He was also at the front of an NFL athletes’ pressure group that petitioned the league to examine its behaviour and attitudes around racism and political protest.

The new Laureus Athlete Advocate of the Year Award was presented to Britain’s record-equalling seven-time Formula One world champion Lewis Hamilton for his firm and outspoken support for racial justice, wearing a ‘Black Lives Matter’ race helmet and black race suit and taking a knee at each Grand Prix. The Mercedes-AMG Petronas cars were painted in black livery as a statement of the team’s commitment to diversity.

Hamilton, a double Laureus winner with the Breakthrough Award in 2008 and the Sportsman of the Year Award last year, shared with Lionel Messi, said: “A huge thank you to the Laureus World Sports Academy for presenting me with this incredible Award. This past year has been incredibly difficult for so many, but it has also been heartening to see the power of our collective voices spark new conversations and change. The impact of each and every one of you who have stood up, is so inspiring, so I want to thank you. Please keep fighting, keep shining your light. 

“The global rising to address the longstanding issue of systemic racism and inequality in our society has been monumental, but we must continue to fight. We must all see ourselves as responsible for making positive change in our world, and hold ourselves accountable, so that the promises of last year turn in to action. I truly believe that together, we will get there, and so I stand with you as we push forwards. I’m sending you all love and positivity, stay safe. Thank you.”

Tennis giant Billie Jean King, who won 39 Grand Slam titles and has been a lifelong advocate for gender equality and a pioneer for equality and social justice, has been honoured with the Laureus Lifetime Achievement Award. She was also the founder of the Women’s Tennis Association and Women’s Sports Foundation.

The German sports-based community programme KICKFORMORE by KICKFAIR, which uses football to build bridges between cultures, particularly in areas with a high proportion of refugees, won the Laureus Sport for Good Award. The programme focuses on non-violence, human rights, gender equality and diversity. Laureus Sport for Good supports more than 250 community sports programmes in over 40 countries around the world. 

Inspirational Chris Nikic, who became the first person with Down’s Syndrome to complete a full Ironman, received the most votes in the global Laureus Sporting Moment Award public vote. Nikic, 21, from Maitland Florida, made history, completing the 2.4-mile swim, 112-mile bike ride and 26.2-mile marathon run in Kona in November. “You can do things you never thought possible,” said Chris. The Award celebrates fair play, sportsmanship, dedication or overcoming adversity. It recognises a unique, emotional moment or story that touches the hearts of millions and inspires people worldwide.

The 2021 Awards Show also marked the launch of Everyone Wins, a new global campaign to promote sport for good. The campaign will shine a light on young people facing some of the world’s toughest opponents on and off playing fields around the world, celebrating how the power of sport helps them overcome opponents like disadvantage, inequality, violence, racism and sexism to make our world a better place. Because every time sport defeats these opponents: Everyone Wins.                                    

Sean Fitzpatrick, Chairman of the Laureus World Sports Academy, said: “I’m delighted that despite a challenging year, we have been able to honour so many great sportsmen and women. The Winners, but also the Nominees who didn’t quite make it, are the people who have reminded us how inspiring and motivational sport can be once it returned after lockdown. The Awards Show kicks off an important new phase for Laureus with the launch of Everyone Wins, a global campaign which will help transform public awareness and understanding of Laureus and drive donations to Sport for Good.”  

The winners of Laureus World Sports Awards are selected by the ultimate sports jury – the Members of the Laureus World Sports Academy, the living legends of sport honouring the greatest athletes of today. 

Laureus was founded by its Patrons Richemont and Daimler and is supported by its Global Partners Mercedes-Benz, IWC Schaffhausen and MUFG.

The full list of Winners are: 

Laureus World Sportsman of the Year Award: Rafael Nadal 

Laureus World Sportswoman of the Year Award: Naomi Osaka

Laureus World Team of the Year Award: Bayern Munich

Laureus World Breakthrough of the Year Award: Patrick Mahomes

Laureus World Comeback of the Year Award: Max Parrot

Laureus Sport for Good Award: KICKFORMORE by KICKFAIR

Laureus Lifetime Achievement Award: Billie Jean King

Laureus Athlete Advocate of the Year Award: Lewis Hamilton

Laureus Sporting Inspiration Award: Mohamed Salah

Laureus Sporting Moment of the Year Award: Chris Nikic 

Click here for full biographies of the Winners and list of Nominees.

International ‘Xposure’ Photography Exhibition Opens In UAE As Mass Vaccination Allows Events To Re-Start

With nearly half of its population vaccinated and strict testing regimes for tourists, the UAE is one of the first to emerge from the Coronavirus crisis. Restaurants, cafes and public spaces are open and now cultural events have restarted with the opening of the 5th edition of the International ‘Xposure’ photography festival.  The event features 1588 photographs taken by more than 400 photographers in 54 different exhibits. 36 different photography workshops are being held to highlight the latest know-how of photography techniques. The event will also feature 21 different interactive panel discussions involving some of the world’s leading photographers.

Despite high vaccination rates many special measures are being taken by the event organizers to ensure the safety of participants and the thousands of expected visitors. PCR test results must be shown, temperature testing is carried out and enhanced ventilation and disinfecting of the air supply.

Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Council, stressed that the health measures were vital and because of the progress now made ‘’life must go on, we cannot stop forever.  The festival aims to give voice to the photographers who have been on the frontline of the pandemic or those still battling to highlight important global humanitarian, environmental and gender issues despite the restrictions on movement and communication.

UAE based Indian photographer Ashok Verma praised government efforts to provide a safe environment so that the event could go ahead.

Brent Stirton, who has been published by National Geographic Magazine, GEO, Le Figaro, Le Monde, Vanity Fair, Newsweek, Time, The New York Times Magazine, The UK Sunday Times Magazine and many others, reflected during the opening ceremony, on the 10 months he spent last year, chronicling the illegal meat trade: “Every year an excess of 40 million kilograms of wild meat is brought into Kinshasa, the capital of the Democratic Republic of Congo (DRC). This is where zoonotic diseases come from… This is why we are wearing masks today. We need to create stricter laws against the sale of illegal wild species for human consumption.”

Funding for wildlife and environmental conversation efforts has been badly affected since the outbreak of COVID-19, “These are the side-effects of the pandemic” says Izzy Sasada, representing the work of Aaron Gekoski and Four Corners. The project focuses on human-animal conflict in their exhibit about wildlife tourism and the exotic pet trade. Izzy stressed that travel restrictions have made it very difficult for photojournalist to travel and work and the downside of the slump in tourism has most probably worsened the poor conditions in which many animals were already.

Giles Duley is a documentary photographer and writer who is triple-amputee after he was injured by an IED while working in Afghanistan in 2011. Duley knows well what isolation and overcoming difficulties really means. During this last visit in DRC he saw the effect of the pandemic regarding the lack of international donations. The lack of funding is leading to starvation and in the last orphanage he visited the children were eating only one meal a day. He hopes that the COVID-19 battle will make society more resilient and that 2021 can be a positive turning point of our generation.

Sheikh Sultan, who is ultimately responsible for Xposure reflected that the crisis had prompted us to ‘’focus on the things you have and not on the things you don’t.”

SHARE THIS

World’s Largest New Year Fireworks Display 2021

Ras Al Khaimah New Year’s Eve fireworks to feature one of the world’s largest pyrotechnics performances to welcome 2021

1st January 2021, Ras Al Khaimah, United Arab Emirates – Ras Al Khaimah, in the United Arab Emirates, was one location that was still able to celebrate New Year’s Eve with its annual fireworks display. The 10  minute event, one of the largest pyrotechnic performances in the world, included fireworks rising above the sea near Al Marjan Island over a 4km stretch of water. The display was synchronised with special musical arrangements.

With a focus on ensuring public safety in light of the current COVID-19 pandemic, this year there were no public activities or viewing areas. Only a limited number of guests at surrounding resorts were able to view the event live while adhering to social distancing protocols. In light of this, special focus was made to allow viewing on a number of social media channels and via broadcasters around the world.

This year, in contrast to previous events, the entire display was set on the water, with over 80 barges being used to launch shells up to 300mm in diameter. French based Groupe F, set over 15,000 pyrotechnics sourced from Spain, Italy and China.

Special emphasis was placed on both the variety and choreography of this year’s display, with the show specially timed to seven music tracks. Initiated with a countdown of fireworks in the sky, the performance began with a wave of red flares and gold meteors that continued throughout the show and went on to include cascades of golden dunes and golden oases as well as 3D waves . The show culminated in a crescendo of pink Kamuro waterfalls that illuminated the entire bay formed by Marjan Island.

The precautionary measures this year aimed to ensure the wellness and safety of all visitors, staff and the Ras Al Khaimah community, while underlining the Emirate’s distinction as the GCC Capital of Tourism 2021.

Ras Al Khaimah New Year’s Eve fireworks currently holds five GUINNESS WORLD RECORDS™ titles, including the ‘Most Unmanned Aerial Vehicles for Launching Fireworks Simultaneously’ and the ‘Longest Fireworks Waterfall’.

SHARE THIS

Microsoft Celebrates the Global Launch of Xbox Series X and Xbox Series S

On Tuesday, November 10, players around the world can jump into the next generation of gaming with the release of the all-new Xbox Series X and Xbox Series S consoles.

Microsoft is inviting Xbox fans from around the world to celebrate, connect and play together for the launch of the new consoles with an official livestream and events from across the globe.

1 2 3 4 5 6 7