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EXPO 2020 Dubai – PepsiCo Pavilions Sneak Peek

SNEAK PEAK OF ICONIC PAVILIONS AS WORLD PREPARES TO COME TOGETHER TO FIND SOLUTIONS FOR PLANET’S MOST PRESSING PROBLEMS

With great strides being taken around the world in the fight against COVID-19, it is only three months until Dubai stages one of the first major events since the pandemic struck, putting in place every measure possible to make sure the Emirate can welcome people from around the globe safely to Expo 2020 Dubai, which will celebrate humanity’s potential to shape the future through innovation.

Expo 2020 Dubai aims to be the most impactful global incubator for new ideas on the planet, the catalyst for an exchange of new perspectives and inspiring real-life solutions for real-world challenges. The first World Expo to be staged in Middle East, Africa and South Asia (MEASA) will bring together more than 190 nations, businesses, multilateral organisations and educational institutions, with the aim of forming meaningful partnerships to impact global change in an unprecedented way. In short, it is about connecting minds and creating the future.

 

Opportunity, Mobility and Sustainability are three core themes of the event, which runs October 1st – March 31st, 2022, coinciding with the UAE’s 50th anniversary in December.

Indeed, Expo 2020 Dubai is joining forces with the United Nations Global Compact to hold a Sustainable Development Goals Business Forum during Global Goals Week (January 16th – 22nd) to unite businesses and spur them on to achieve a sustainable and inclusive future. Furthermore, Expo 2020 Dubai’s goal to become one of the most sustainable World Expos ever has reached a major milestone, with leading civil engineering body CEEQUAL, the world’s first sustainability assessment, giving eight sites an excellent rating.

For the first time in 170 years of World Expo history, which began with London’s Crystal Palace staging the 1851 Great Exhibition, every country participating will have its own pavilion, housing ground-breaking technological advances and immersive experiences.  Visitors will not only get the chance to see some of the world’s biggest innovators and their inventions but also sample cuisines from around the globe, indulge in live performance, and soak up culture from every corner of the planet.

In doing so, PepsiCo has today revealed the blueprints for its participation as the official beverage and snack partner of Expo 2020 Dubai, headlined by Pepsi, Lay’s, Gatorade, and Aquafina. Three striking pavilions will be located in and aligned with Expo 2020’s three core sub-themes and Thematic Districts, Opportunity, Mobility and Sustainability.

The visually arresting designs will be combined with creative one-of-a-kind activations that will enable the food and beverage company to communicate and execute its vision to challenge today, in order to change tomorrow, driving innovation and fostering change. These will offer interactive and engaging educational experiences, with a focus on fun and sustainability while trying to inspire all those who visit. Throughout the six-month event, PepsiCo will lead in showing millions of people what sustainable and innovative food and beverage practices look like.

Dubai is offering free COVID vaccinations to all 200+ official participants and their staff while thermal cameras and sanitisation stations are being installed across the 438-hectare (1,083 acres) site to further ensure everyone’s health and safety along with face-coverings and social-distancing being mandatory.

About Expo 2020 Dubai

From 1 October 2021 to 31 March 2022, Expo 2020 Dubai will welcome visitors from every corner of the globe to join the making of a new world, as it brings together the planet in one place to reimagine tomorrow.

With the purpose of ‘Connecting Minds, Creating the Future’, Expo 2020 will be the world’s most impactful global incubator for new ideas, catalysing an exchange of new perspectives and inspiring action to deliver real-life solutions to real-world challenges

Expo 2020 will provide a visually striking and emotionally inspiring 182 days, as more than 200 participants – including nations, multilateral organisations, businesses, and educational institutions, as well as millions of visitors – create the largest and most diverse World Expo ever

Expo 2020’s sub-themes of OpportunityMobility and Sustainability will inspire visitors to preserve and protect our planet, explore new frontiers and build a better future for everyone

Expo is committed to building a more equitable and just world for everyone, while keeping visitors safe by following the latest guidance of the world’s leading medical, science and health experts

Expo 2020 is the first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region, located on a 4.38 sq km site adjacent to Al Maktoum International Airport in Dubai South.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.  For more information, visit www.pepsico.com.

THE PAVILIONS

Pepsi® + Lay’s® Plus Pavilion

·         Two of the biggest brands globally, Pepsi and Lay’s, will come together at The Plus pavilion, reconfirming PepsiCo’s commitment to collaboration, positivity and togetherness.

·         Located in the Opportunity District, the Plus pavilion, will outline how Pepsi and Lay’s together, are able to take bold steps to create positive change and generate more smiles with every sip and every bite.

·         The Equalization zone will empower everyone to score for gender equality through a sensorial football interaction, while learning how Pepsi supports equal rights for women in football to achieve success.

·         The expressive regeneration zone will champion a circular economy and showcase how Pepsi is tackling single-use plastics, by reducing, recycling, and reinventing.

·         The Pepsi experience will fizz with possibilities as a highly immersive and visually arresting showcase, encouraging visitors to look beyond their individual bubble towards a world of opportunity and possibility.

·         The Lay’s experience will reward curiosity, entice discovery, and bring joy, through immersive and unexpected sensory moments, inspired by Lay’s from around the world.

·         Joy pods will surround guests with 360º content for an immersive, interactive experience tied to the joy of seasons, football, and flavor

·         ‘Lay’s Replay’ will let visitors discover the imaginative ways empty Lay’s chips bags are being given a second life and transformed into football pitches where they can bring joy to places needing it the most

·         Another doorway showcases how we create opportunities and empower women farmers who are key to nurturing the earth and growing the potatoes used in every Lay’s chip.

 

Gatorade® Bolt Pavilion

·         The Bolt Pavilion will champion active lifestyle with interactive on-site games and activations, along with showcases such as the Hall of G.O.A.Ts (Greatest Of All Time world athletes)

·         Gatorade will use the Expo 2020 Dubai to democratize sports as a global force for good.

·         The Bolt Pavilion is designed in the iconic shape of Gatorade’s Bolt design and located in the Mobility District.

·         Attendees enter the experience at the top of the bolt, zig-zagging their way through a number of activations that ultimately teach them about what Gatorade stands for, the legendary athletes that use it, the sports science that goes into every bottle, and how Gatorade can make them a better version of themselves moving forward.

·         The Bolt will recreate the GSSI (Gatorade Sports Science Institute) lab to demonstrate Gatorade’s efficacy and illustrate how it works in the body, making both knowledge and the performance fuel accessible for everyone.

·         The Bolt visitors can put their skills to test with an interactive game which tests their reaction time and agility against fellow visitors.

·         When leaving The Bolt, an exhibit will show how Gatorade is shaping the future of sport, forming new products that increase athlete performance and developing youth sports programs to train the next generation of G.O.A.Ts around the world.

 

Aquafina® Drop Pavilion

·         Aquafina has long been PepsiCo’s flagship brand encouraging good water stewardship and working to safeguard water from how we drink it, use it, consume it, to how we contain it.

·         At The Drop pavilion, visitors will not only be immersed in the Aquafina brand experience, but also in PepsiCo’s efforts to help farmers worldwide with sustainable water practices, smart use of water in manufacturing, and the brand’s innovative efforts to reduce, recycle, and reinvent packaging.

·         The Drop is designed to look like a giant droplet and is constructed from recycled cans.

·         Located in the Sustainability District, The Drop will inspire and evoke action by educating visitors on how all of us play a role in making a positive impact of keeping water, and our overall environment, safe.

·         Visitors will learn about sustainable farming operations, through informative and fun installations such as matching fields with suitable crops and farming technology.

·         Visitors will also make the acquaintance of their own Aquatar to discover their body’s relationship with water, while discovering helpful tips to live more sustainably.

·         Visitors can capture some fun the moments with their very own splash selfie, a 3D printed silhouette that makes people look like they are submerged in water.

·         As visitors exit the space, they will have the opportunity to discover the new Aquafina water stations where they can customize their water experience sustainably.

All three pavilions have been ideated, developed, and implemented in partnership with INVNT GROUP – PepsiCo’s creative and implementation partner – a globally revered strategy, design, and execution agency. With offices in New York, Dubai, London, Singapore, Sydney, Stockholm, and Detroit, helps brands curate, activate, and engage authenticity locally.

WEBLINKS:

https://www.expo2020dubai.com/en/business/partners/pepsico

https://www.expo2020dubai.com/

Jul, 07, 2021

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AEDAS Homes Delivers 1,963 Homes And Achieves Its Business Plan

The company has become one of Spain’s leading residential developers in terms of new- build home deliveries with the handover of keys to 1,963 homes during FY 2020-21, in this way achieving its Business Plan. The developer leads the ranking of deliveries ahead of other major players in the Spanish real estate sector, who have […] Read more

Apr, 08, 2021

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World’s Largest New Year Fireworks Display 2021

Ras Al Khaimah New Year’s Eve fireworks to feature one of the world’s largest pyrotechnics performances to welcome 2021

1st January 2021, Ras Al Khaimah, United Arab Emirates – Ras Al Khaimah, in the United Arab Emirates, was one location that was still able to celebrate New Year’s Eve with its annual fireworks display. The 10  minute event, one of the largest pyrotechnic performances in the world, included fireworks rising above the sea near Al Marjan Island over a 4km stretch of water. The display was synchronised with special musical arrangements.

With a focus on ensuring public safety in light of the current COVID-19 pandemic, this year there were no public activities or viewing areas. Only a limited number of guests at surrounding resorts were able to view the event live while adhering to social distancing protocols. In light of this, special focus was made to allow viewing on a number of social media channels and via broadcasters around the world.

This year, in contrast to previous events, the entire display was set on the water, with over 80 barges being used to launch shells up to 300mm in diameter. French based Groupe F, set over 15,000 pyrotechnics sourced from Spain, Italy and China.

Special emphasis was placed on both the variety and choreography of this year’s display, with the show specially timed to seven music tracks. Initiated with a countdown of fireworks in the sky, the performance began with a wave of red flares and gold meteors that continued throughout the show and went on to include cascades of golden dunes and golden oases as well as 3D waves . The show culminated in a crescendo of pink Kamuro waterfalls that illuminated the entire bay formed by Marjan Island.

The precautionary measures this year aimed to ensure the wellness and safety of all visitors, staff and the Ras Al Khaimah community, while underlining the Emirate’s distinction as the GCC Capital of Tourism 2021.

Ras Al Khaimah New Year’s Eve fireworks currently holds five GUINNESS WORLD RECORDS™ titles, including the ‘Most Unmanned Aerial Vehicles for Launching Fireworks Simultaneously’ and the ‘Longest Fireworks Waterfall’.

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100 Incredible New Student Ideas Unveiled To Change The World

Virtual exhibition showcases best social impact projects by the next generation of graduate inventors

100 of the most promising ideas to improve the environmental, social & economic well-being of people all around the world are revealed today at this year’s Global Grad Show.

The ideas are from students at universities in 42 countries and reveal how the next generation of designers, innovators and entrepreneurs would solve many of the key issues facing the planet today.

The 100 projects have been selected from 1600 original submissions from 270 universities. This year for the first time, the chosen projects have been organized around five key emerging trends: Living with Illness & Disability; Coping in a Complex World; Saving Lives in Danger; Cleaning a Waste Filled Planet; and Sustaining the Urban Experience.

All the 100 projects are being brought to life in a virtual exhibition allowing anyone from around the world to view the prototypes, films and original research material. They can all be viewed from Monday 9th November at  https://www.globalgradshow.com/

Further Information

The 2020 Global Grad Show participants will be invited to apply to the organisation’s Entrepreneurship Programme. This Programme aims to accelerate the development of innovations through tailored business training, mentorship and by providing introductions to investors to help the students launch their products to market. This programme has so far supported 30 projects from previous years, in fields ranging from medical to waste management, mental health to migrating communities.

This year’s will also see the launch of a specific show to support regional talent in the MENA region. The programme, which received more than 200 submissions from 35 universities based on the Middle East and North Africa will inaugurate a physical exhibition focusing on talent from the region, as part of Dubai Design Week.

The Global Grad Show is held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture and Arts Authority (Dubai Culture) and member of the Dubai Council and in partnership with A.R.M. Holding and Dubai Culture.

 

World’s Tallest Building Becomes World’s Tallest Donation Box

World’s Tallest Donation Box lights up in spectacular style to mark successful ‘10 million meals’ Covid-19 campaign

    • World’s tallest building to be transformed into world’s tallest donation box with spectacular light show
    • 1.2 million individual lights illuminated on Burj Khalifa each representing a meal donated to families across the UAE impacted by the Covid-19 virus
    • Part of a national 10 Million Meals campaign to provide meals or food parcels to individuals and families affected by the coronavirus outbreak in the UAE
    • 10 Million Meals campaign now passed the 14 million meals mark, equating to £23.3 million (112 million AED)

Story: The world’s tallest building, the Burj Khalifa, will be transformed tonight into the world’s tallest donation box in a spectacular light show to mark the United Arab Emirates (UAE) smashing its target of fundraising for 1.2 million meals or food parcels for individuals and families affected by the coronavirus outbreak in the country.

Launched as part of the ’10 Million Meals’ campaign, the world’s tallest donation box enabled companies, organisations and members of the public to light up one of the 1.2 million individual lights on the facade of the iconic building in return for a donation.

Starting from the bottom of the 828 metre building, each light will represent 1 meal or food parcel.

As the final donation is made, the last of the 1.2 million lights will be illuminated at the top of the tower triggering a celebratory light show that could be seen for miles across the country.

The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in collaboration with Burj Khalifa, conceived the idea to support the nation’s ‘10 Million Meals’ campaign to raise donations to provide meals for hard-hit communities by the coronavirus (Covid-19) pandemic across the country.

By tonight the campaign has already smashed its original target and the number of meals donated now stands at 14 million meals which equates to £23.3 million (112 Million AED).

Standing tall at 828 metres, the iconic Burj Khalifa is the world’s tallest building known for its unique architectural design.

Inaugurated on January 4, 2010, the Burj Khalifa features 160 habitable levels, the most of any building in the world.

About 26,000 hand-cut glass panels make up its exterior, spanning over an impressive surface area equivalent to the size of about 17 football fields.

The ‘telescopic’ spire, Burj Khalifa’s crowning feature comprising more than 4,000 tonnes of structural steel, can be seen from 95 km away in clear weather.

The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) is a philanthropic organization established in 2015, combining under its umbrella over 30 humanitarian and developmental initiatives and entities, most of which have been launched and supported by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for more than 20 years.

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Maraya Concert Hall Smashes A Guinness World Records Title As The Largest Mirrored Building In The World!

AlUla, Saudi Arabia – Located in the north western province of AlUla, Saudi Arabia, Maraya Concert Hall has set the Guinness World Records™  for largest mirrored building in the world. “Maraya” means “mirrors” in Arabic, and the “mirrored wonder” got this name due to the giant mirrors attached to its structure which reflect AlUla’s breath-taking landscape. This includes the Hegra region, which is the first historical site in the Kingdom of Saudi Arabia to be included in the UNESCO list of World Heritage sites.

The “Maraya” is a giant mirror cube, a silent and respectful building, a” site-specific landmark”, meaningful and elegant with intrinsic and extravagant simplicity, a true “Land-art Architecture”.

The extraordinary new façade of the Maraya Concert Hall was unveiled with a special ceremony held by the Royal Commission for AlUla during the second season of the Winter at Tantora Festival. The concert hall can hold up to 500 seats and hosted leading and prominent international artists, including musician Omar Khairat and opera singer Andrea Bocelli. The festival began its artistic journey with the renowned singer Aziza Jalal, who surprised her fans with a return after a 35-year hiatus.

Located in Wadi Ashaar, near the volcanic freeway, The Maraya Concert Hall is highly equipped with the latest theatrical and operatic sound systems. The structure is cube shaped with the exterior walls covered entirely in mirrors that reflect the picturesque nature of AlUla.  A landscape which has captivated creatives, artists and architects since the Nabataean civilisation and to the present day.

The external cladding displays 9,740 square metres of mirrors, which exceeds the minimum of 6,500 square metres. Commenting on the achievement, Amr Al Madani, CEO of the Royal Commission for AlUla, said, “AlUla is a cultural heritage to the world, and this step comes in fulfilment of AlUla’s vision, to create a regional and global cultural centre. We have developed Maraya Concert Hall as a hub for world events, concerts, celebrations, gatherings, and business conventions. The mirrored hall is a global platform where nature, culture, and human heritage coexist in harmony.”

Al Madani added, “We are proud to celebrate the opening of Maraya Concert Hall, and we thank our partners, experts, engineers, and architects, who worked day and night to create this astounding monument in the heart of the marvellous desert environment of AlUla.”

Designer Florian Boje of Gio Forma said, “As evident in the architecture of the Nabataeans, Maraya Concert Hall was created utilising segmentation and [by] sculpting the blocks. This unique edifice makes us think about the unique landscape of the geological saga, the radical abstraction of the enchanting environment of AlUla, and the uncommon incursions for man in the natural landscape; the reflections give an overwhelming balance and a deep sense of the connection of human heritage with nature and its intertwining and harmonising together, which provides us with the responsibility of protecting our human culture that is combined with the exceptional nature of AlUla.”

The development of the Maraya Concert Hall came within the framework of the cultural and heritage statement of AlUla, which was recently issued and published by the Royal Commission for AlUla, inviting global arts and business communities to join the Royal Commission in a new cultural chapter in the rich history of AlUla.

The cultural and heritage vision of AlUla states, “The artistic mission of AlUla is clear, and [it] will remain the destination for artists to draw their inspiration from a site that highlights the monuments of historical civilisations.”

“What remains of great cultures is art and architecture. Successive civilisations have formed the cultural scene with their knowledge and experience, and AlUla will remain the artistic destination for artists to enhance a spirit of imagination and inspiration in their being, and the expression that constitutes the infrastructure of AlUla and its structures and daily life to enrich the encounters of the visitors.”

During the current season, the Winter Festival of Tantora witnessed a celebration of international events, including the “First Hegra Conference of Nobel Prize Laureates 2020,” which was held in the city of AlUla from January 30 to February 1. Eighteen Nobel Peace Prize laureates in various categories like economics, literature, physics, chemistry, physiology, and medicine joined the event along with an elite group of intellectuals, politicians and social leaders from 32 countries around the world. They presented theses’ to meet the challenges affecting humanity and the world. The conference sought to make a significant impact and offer provisions to urgent global dilemmas, and the discussions aimed to provide precise solutions regarding the future of education, health, agriculture, and the world’s economy.

The Winter at Tantora Festival offers a wide range of diverse experiences that cater to all tastes from all walks of life. The festival took place every weekend starting 19th December 2019, and until the 7th March 2020. Guests had the unique opportunity to visit the historical heritage sites before they are closed to the general public until October 2020 when AlUla will be open for tourist throughout the year. For more info please visit https://experiencealula.com

– The 26m high building includes a concert hall, capable to host generously 500 guest and unique performance stage as well as a dining hall with a breathtaking roof terrace and art features including the installation of the the renown Japanese Artist Yayoi Kusama .

– The gigantic stage features an unseen high-tech background ,a large retractable glass window of more than 800 square meters ,providing an exceptional outdoor view on Alula’s amazing landscapes blending the magic of nature and entertainment.

– The Stage design includes high-tech equipment to host the world’s most innovative and powerful shows.

Guinness Book of World Records

To qualify for a record in the Guinness Book of World Records as “The Largest Mirror-Covered Building in the World,” the Maraya Concert Hall has achieved the following criteria:

1. The façade of the building is made entirely of mirrors, not just glass.

2. The building is a permanent structure.

3. It is open to the public.

The size of the stage and the mirrors’ façade were verified on the date of registration with the Guinness Book of World Records on December 26, 2019, by independent surveyors from AECOM led by Thomas Koenig.

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