“DRACULA” THE LARGEST FLYING DINOSAUR GOES ON DISPLAY!
ALTMÜHLTAL DINOSAUR MUSEUM
BACKGROUND – It’s not only the largest and most powerful flying dinosaur ever found – it also belongs to a completely new genus of pterosaurs. Half a ton in weight, and with a wing-span of up to 20 metres. His nickname “Dracula” comes from where he was discovered in 2009 Sebeş, Transylvania (Romania). CHALLENGE – The reveal of this story required content from the Altmühltal Dinosaur Museum as well as from the discovery site. Red Robot worked closely with the production company to ensure the content was ready for distribution as quickly as possible. SOLUTION – Working with the production company in Germany, Red Robot utilised the power of its’ Platinum distribution service, delivering the content to over 2,500 media organisations. Content usage was monitored over the following ten days, with reports provided to the client.
GLOBAL BROADCAST USAGE
- 175 million global viewers
- 196 individual news broadcasts
- Broadcast in over 35 countries
- Over 2 hours total on-air usage