GUINNESS WORLD RECORD FOR WORLD’S LARGEST AERIAL FIREWORK SHELL
RAS AL-KHAIMAH TOURISM
BACKGROUND – One of this year’s biggest New Year’s Eve firework displays came from Ras Al Khaimah in the United Arab Emirates.Guinness World Records were on hand to record the launch of the world’s largest firework into the record books. CHALLENGE – The event was recorded as live with a requirement to get the content out to global media organisations as quickly as possible. This required our ingest and distribution teams to be on hand and liaise with news desks around the world. SOLUTION – Working with the local production company, Red Robot utilised the power of its’ Platinum distribution service to deliver the content to over 2,500 media organisations within thirty minutes. Content usage was monitored over the following ten days, with reports provided to the client.
GLOBAL BROADCAST USAGE
- 58 million global viewers
- 152 individual news broadcasts
- Broadcast in over 28 countries
- One hour to total on-air usage