GUINNESS WORLD RECORDS: FIREWORKS IN THE UAE 2019 | Red Robot

GUINNESS WORLD RECORDS: FIREWORKS IN THE UAE 2019

GUINNESS WORLD RECORDS: FIREWORKS IN THE UAE 2019
AL MARJAN ISLAND
BACKGROUND – For the second year running, Red Robot was asked to distribute content for Al Marjan Island in the UAE related to their New Year Fireworks display. This year, there was two world record attempts: The longest firework chain (4.3 KM) and the longest straight-line fireworks display (13 KM). CHALLENGE – Changes were made to the display and production right up until the start. Working with the production company, we had a team ready on New Year’s Eve to receive the content, ingest, watermark and distribute as quickly as possible to ensure maximum uptake. SOLUTION – Working with the production company on the ground in UAE, Red Robot utilised the power of its’ Platinum distribution service, delivering the content to over 2,500 media organisations. Content usage was monitored over the following ten days, with comprehensive metric reports provided to the client.

USA ONLY BROADCAST USAGE

  • REACH – 278 million global viewers
  • 359 individual news broadcasts
  • Broadcast in over 45 countries
  • Nearly 2 Hours total on-air usage

Client: MARJAN
Date: 1st January 2019