“JUMANJI: WELCOME TO THE JUNGLE” HOLDS ITS STAR-STUDDED UK PREMIERE IN LONDON | Red Robot

“JUMANJI: WELCOME TO THE JUNGLE” HOLDS ITS STAR-STUDDED UK PREMIERE IN LONDON

“JUMANJI: WELCOME TO THE JUNGLE” HOLDS ITS STAR-STUDDED UK PREMIERE IN LONDON
SONY PICTURES RELEASING INTERNATIONAL
BACKGROUND – In December 2017, the eagerly-anticipated action-adventure movie, “Jumanji: Welcome to the Jungle” from director Jake Kasdan held its UK Premiere in London. In attendance were the stars Dwayne Johnson, Jack Black , Kevin Hart , Karen Gillan and Nick Jonas. CHALLENGE – This was a major red carpet event which was recorded in the UK and then edited back in Los Angeles. The content was received by Red Robot early in the morning for a quick turnaround for morning news shows around the world. SOLUTION – The ingest team worked closely with the local (UK) production team ad the LA office to coordinate the distribution. Red Robot utilised the power of its’ Platinum distribution service to deliver the content to over 2,500 media organisations within thirty minutes. Content usage was monitored over the following ten days, with reports provided to the client.

GLOBAL BROADCAST USAGE

  • 30 million global viewers
  • 78 individual news broadcasts
  • Broadcast in over 15 countries
  • Over 30 mins total on-air usage
Client: SONY PICTURES RELEASING INTERNATIONAL
Date: 7th December 2017
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