‘THE JEBEL JAIS FLIGHT’ TAKES GUINNESS WORLD RECORD FOR WORLD’S LONGEST ZIP-LINE | Red Robot

‘THE JEBEL JAIS FLIGHT’ TAKES GUINNESS WORLD RECORD FOR WORLD’S LONGEST ZIP-LINE

‘THE JEBEL JAIS FLIGHT’ TAKES GUINNESS WORLD RECORD FOR WORLD’S LONGEST ZIP-LINE
RAS AL KHAIMAH TOURISM DEVELOPMENT AUTHORITY
BACKGROUND – ‘The Jebel Jais Flight’ zip-line — on top of the UAE’s highest mountain, Jebel Jais in Ras Al Khaimah was confirmed by Guinness World Records as the longest zip-line in the world. The Tourism Authority turned to Red Robot to distribute the content globally across news channels. CHALLENGE – The opening event was attended by VIPs & dignitaries and required sign-off before distribution. Major news agencies also attended the event meaning a swift distribution was required. SOLUTION – Working with the local production company, Red Robot utilised the power of its’ Platinum distribution service, delivering the content to over 2,500 media organisations within thirty minutes. Content usage was monitored over the following ten days, with reports provided to the client.

GLOBAL BROADCAST USAGE

  • 315 million global viewers
  • 2,043 individual news broadcasts
  • Broadcast in over 47 countries
  • Over 8 hours total on-air usage

BROADCAST USAGE EXAMPLES

Client: Ras Al Khaimah Tourism Development Authority
Date: 1st February 2018