XBOX BRIEFING AT E3 2018 | Red Robot

XBOX BRIEFING AT E3 2018

XBOX BRIEFING AT E3 2018
MICROSOFT XBOX
BACKGROUND – Xbox has consistently used Red Robot to provide global distribution of content from the E3 Expo. This year, the content was delivered immediately after the show and uploaded onto news agency platforms within thirty minutes of receipt. CHALLENGE -The content was delivered immediately after the show and uploaded onto news agency platforms within thirty minutes of receipt. SOLUTION – Working with Xbox’s production company in the U.S., Red Robot utilised the power of its’ Platinum distribution service, delivering the content to over 2,500 media organisations. Content usage was monitored over the following ten days, with reports provided to the client.

USA ONLY BROADCAST USAGE

  • 35 million North American viewers
  • 63 individual US Network news broadcasts

BROADCAST USAGE EXAMPLES

Client: XBOX
Date: 10th June 2018