Call For Better Communication In A Polarised World – IGCF 2019

Against a global backdrop of terror attacks, government representatives and thought leaders from around the Middle East and beyond gathered to consider the role of government in the 21st century.

In 2019, it is communication, particularly between government and its citizens, which can offer stability in an unpredictable and politically unstable world.

Pitch the message in a way that polarises communities or fails to speak to the right people, and the results can be catastrophic. On the flip side, good communication reaps not just political popularity but also benefits for a nation.

Comparisons were made between Whitehouse responses to attacks on minorities and those from Prime Minister Jacinda Ardern in New Zealand.

A stream of international panellists offered insights into how democratically elected leaders might guide their societies into a 21st century that will be dominated by climate change, Artificial Intelligence, vastly altered employment opportunities and populist politics.

At the end of the first day of the conference there was some optimism from the delegates and also a warning; that governments should be wary of a digital future – a future where technology and social media might become a tool to bring people together or a weapon to drive them apart.


00-1’59 Sharjah GVs

2’00-2’40 IGCF 2019 opening ceremony

2’42-3’31 Roger Fisk, head of President Barack Obama’s political campaign, marketing and media strategy

3’32-4’06 IGCF panel discussion

4’07-4’59 Andrew Keen, author specialising in the impact of new technology on business, education, culture and society

5’00-6’18 IGCF 2019 panel discussion

6’19-6’48 GVs of IGCF His Excellency Sheikh Sultan bin Ahmed Al Qasimi

6’49-7’00 IGCF 2019 general GVs


Under the guidance of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, UAE Supreme Council Member and Ruler of Sharjah, Sharjah launched the inaugural edition of the forum in 2012.

A first-of-its-kind event, the forum aims to build a platform for better communication between governments and their stakeholders to support the government of Sharjah towards creating a participatory dialogue and to develop government communication mechanisms for the benefit of government institutions in the UAE and the region.

Hosted now by International Government Communication Forum, the event witnesses the convergence of local, regional and global media experts along with government thought leaders from all over the world in the emirate of Sharjah. By internationalising the title to ‘International Government Communication Forum (IGCF), the forum is set as an annual event to benchmark Sharjah’s media and communications mandate against global best practices, aims to bring the latest professional standards of various governments’ communication methods to the emirate, seeks to address and embed macro topics to develop a collaborative and participatory dialogue with opinion leaders, heads of government institutions, and other officials.

In addition to a series of panel discussions and workshops, the forum highlights Sharjah Government Media Bureau and its role in developing and overseeing best practices in the field of media relations and communications for government institutions.

Source: Pool Material International Government Communications Forum and ENEX (Access ALL)