“Visa For Venice” – New Campaign To Preserve City For The Future

Venice, Italy – Venice’s idyllic canals and quaint alleys make it a dream destination for many travelers but with over 20 million visitors each year, the unique charm of the city is under threat.

On June 13, Visa and the City of Venice hosted a ceremony at Venice City Hall to announce the launch of “Visa for Venice”, a three year programme that will help Italian merchants showcase their businesses to international visitors, while helping protect their city’s most treasured sites.

The new programme encourages locals and visitors alike to pay with Visa at businesses throughout Venice. The incremental revenue generated from this campaign will be contributed to a newly established fund that will be used to safeguard the city for the future.

Donation kiosks are now set up around the city where both locals and tourists can choose to make a contribution directly to the fund.

For those outside the city who would like to make a difference, donations will soon also be accepted through a web-based donation page.

New Survey Results

In a recent survey of international travelers, Visa found 68% think about their impact on the local community when planning a trip outside the U.S. and 77% agree that travelers have more of an impact today than five years ago.

Not only is there a strong awareness, an astounding percentage of international travelers surveyed want to make difference and are willing to use their spending power to lessen their impact and support the local community. This willingness includes:

– Purchasing items from local artists and eating local food (92%)

– Spending money at businesses that support sustainability locally (90%)

– Making a donation to ensure historic monuments are preserved (84%)

– Forgo a specific activity that has a negative impact on the environment or community (83%)

– Spending a little more on something if it means having less of an impact on the local community (83%)

– Spending more time in less touristy attractions to lessen impact (78%)

– Forgoing ground transportation in favor of biking or using mass transit systems (73%)

– Volunteering while in the local area (66%)

International travelers showed a very strong desire to support local businesses and indicated they are most likely to choose local, independent businesses for dining and shopping if the:

– Location was easy to find (50%)

– Business had great online reviews (44%)

– Business accepted credit or debit cards (44%)

Methodology: Visa commissioned a survey of 500 adults 18-65 years old in the U.S. who had traveled outside the U.S. in the past two years. The survey was conducted by Logica Research on behalf of Visa in May 2019.

Additional Messaging

The global appetite for international travel has never been stronger. In fact, according to the WTTC, international arrivals reached 1.3 billion last year, on pace to grow to 1.8 billion border crossings by 2030.

Visa is the most widely accepted payment network – enabling safe, secure, seamless cross-border transactions, all over the world. It starts when consumers plan and book their journey, and more importantly, continues through all phases of travels.

Travelers deserve the same payment benefits and conveniences they enjoy in their home country when traveling abroad and Visa is making that a reality.

By removing the barriers to how, where, and when you can pay abroad, travelers have peace-of-mind knowing they can use Visa virtually anywhere in the world, securely and at any time, while focusing on enjoying the experiences in front of them.

About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device, for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

Photo Image: Candre Mandawe

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