LONDON, UK – Sienna Miller, Domhnall Gleeson, Lily James and Dominic West star in a new Burberry Christmas campaign directed by Asif Kapadia. The ‘Tale of Thomas Burberry’ comprises a three-minute cinematic trailer, which reimagines key events that have shaped the company’s history and values.
London, 1 November 2016
Burberry premiered ‘The Tale of Thomas Burberry’ today, a new campaign that kicks off the Christmas season for the brand.
Written by Matt Charman and directed by Asif Kapadia,‘The Tale of Thomas Burberry’ comprises a three-minute cinematic trailer, which reimagines key events that have shaped the company’s history and values.
Domhnall Gleeson stars as Burberry founder Thomas Burberry
Sienna Miller stars as Thomas’s fictional first love.
Dominic West plays Sir Ernest Shackleton, the pioneering polar explorer who wore Burberry gabardine for three Antarctic expeditions.
Lily James stars as pilot Betty Dawson, a fictionalised character inspired by the real life achievements of Betty Kirby-Green, who broke the world record in 1937 for a return flight from England to Cape Town in an aeroplane named ‘The Burberry’.
Real life moments re-enacted in the film include Thomas’s invention of the weatherproof fabric gabardine, dressing the military, and outfitting polar explorers and pilots.
Shot primarily at Shirburn Castle in Oxfordshire, the location served as the backdrop for the faithfully recreated First World War trenches, and Thomas’s workshop inspired by materials in the Burberry Archive. Replica gabardine tents, made at Burberry’s Castleford factory in Yorkshire, were created for the exploration scenes.
Shows: ‘The Tale Of Thomas Burberry’ http://brby.co/5bj
01’30” – Interview with Asif Kapadia, director of The Tale of Thomas Burberry
02’32” – Interview with Matt Charman, screenwriter of The Tale of Thomas Burberry
03’36” – Interview with Dominic West, actor playing Sir Ernest Henry Shackleton