Burberry | Red Robot

Tags: ‘Burberry’

Burberry February 2018 Show – London Fashion Week



LONDON, UK – 17 February 2018 – Burberry tonight celebrated ‘Time’, Christopher Bailey’s final collection for the brand, against a multisensory installation that forms part of a new collaboration with United Visual Artists (UVA).

‘Our Time’, a piece of work on loan from the Museum of Old and New Art (MONA) in Australia, investigates the subjective experience of the passing of time through movement, light and sound, and was reimagined in collaboration with Christopher, to provide the backdrop to the runway collection. The installation’s pendulums swung to their own rhythm in time to the show’s soundtrack by Jimmy Somerville, The Communards and Bronski Beat.

Models including past and present campaign stars Adwoa Aboah, Jean Campbell, Montell Martin and Edie Campbell – who appeared in her first Burberry campaign in 2006 – revealed the collection, which revisited past icons and house codes, including the trench coat, the aviator, the cape, the poncho and the military coat as well as introduced new designs.

The Rainbow check, the latest iteration of Burberry’s most iconic symbol and designed as part of Christopher’s dedication of his last collection to LGBTQ+ communities, featured throughout the show. A capsule of reissued archive pieces from the 1980s and 1990s rereleased as part of this collection is now available for immediate purchase.

Cara Delevingne, discovered by Christopher and Burberry over seven years ago, closed the show and led the finale as models walked under a spectrum of rainbow laser lights.

Over 1300 guests attended to watch the show including close Burberry friends and family including Kate Moss, Naomi Campbell, Keira Knightley, Zendaya Coleman, Naomi Watts, Michelle Dockery, Naomie Harris, Iris Law, Lily James, Matt Smith, Jourdan Dunn, Kate Mara, Idris Elba, Domhnall Gleeson, Tom Holland, Paris Jackson, James Righton, Zhou Dongyu, Chelsea Clinton, Nicholas Hoult, Poppy Delevingne, Alexa Chung, George Ezra, James Bay, Paloma Faith, Liam Gallagher, Skepta, Tinie Tempah, Tom Odell, Jorja Smith, Blondey McCoy, Gosha Rubchinskiy, Lucy Moore, Matt Clark, Jamie Bell, Tessa Thompson, Anya Taylor-Joy, Koharu Sugawara, Daphne Guinness, Stephen Jones, Mason Lee, Law Roach, Ji Woo Choi, Steve McQueen and Angela Ahrendts.

‘My final collection here at Burberry is dedicated to – and in support of – some of the best and brightest organisations supporting LGBTQ+ youth around the world. There has never been a more important time to say that in our diversity lies our strength, and our creativity.’

Christopher Bailey, Burberry President and Chief Creative Officer.

Shows: GVs Burberry February 2018 show including guest front row reactions:

Naomi Harris, Tessa Thomson, Anya Taylor Joy, Zhou Donghyu, Anna Wintour, Steve McQueen, Naomi Campbell, Kate Moss, Naomi Watts, Nicolas Hoult, Poppy Delevigne, Alexa Chung, Mason Lee, Iris Law, Zendaya Coleman, Law Roach, Lilly James,  Matthew Smith, Idris Alba, Liam Gallagher, Tinie Tempah, Domhnall Gleeson, Kiera Knightly, Sienna Miller, Michelle Dockery

Soundbites: Sienna Miller, Jourdan Dunn, Anna Wintour, Zhou Donghyu, Jay Bay, Idris Alba, Alexa Chung, Anya Taylor Joy, Liam Gallagher, Angela Arendt, Adwoa Aboah, Nicholas Hoult, Matt Smith, Lilly James, Tinie Tempah, Domhnall Gleeson, Zendaya Coleman, Tom Odell, Ji Woo Choi

GVs of Burberry Guests

Other: None


Burberry And Harrods Present: “A Very British Fairy Tale”

LONDON, UK – British actress Lily James unveiled the new festive windows at Harrods today, launching A Very British Fairy Tale, which brings together two iconic British luxury brands.

This is the first festive partnership at Harrods, and to mark the occasion Lily switched on both the lights of Harrods’ renowned storefront windows and the first ever Harrods Christmas tree on Hans Crescent. The tree, which was designed by Burberry, is situated outside the store’s brand new Door 5 Grand Entrance.


The 29 windows on Brompton Road, where A Very British Fairy Tale unfolds, tell the story of two children on an enchanting adventure through a snow-swept English country house, complete with flying cars, floating bathtubs and secret passageways.

As part of the display, visitors are able to interact with a sensory window, through the use of a touch trigger mechanic and motion sensor, through which they can experiment with the lighting and music composed specifically for the display, bringing the tale to life.


Today’s unveiling coincides with the launch of an exclusive collection designed by Burberry, including limited-edition ready-to-wear, accessories and gifts, which all feature in the windows.


For the Christmas period, a dedicated selection of pieces from Burberry’s all day café Thomas’s will be available at the Harrods Food Hall, including chocolate mince pies, biscuits and a limited edition bottle of English sparkling wine, Nyetimber, exclusive to Harrods.


Harrods’ customers will also be able to enjoy a programme of activities to celebrate the partnership, with visitors able to discover the craftsmanship behind classic Burberry products live at different stations in the Harrods exhibition windows every weekend in the lead up to Christmas. Personalisation services such as Burberry Heritage trench coat demonstrations and bag painting will also be available.

A Very British Fairy Tale’ at Harrods can be seen from November 3rd to December 27th 2016.



00.03 – Switch-on of Burberry Christmas Tree at Harrods

01.46 – Lily James soundbites

02.55 – “A very British Fairy Tale” windows presented by Burberry and Harrods

03.44 – Interactive window

04.22 – Thomas’s Kiosk, Harrods Food Hall

05.32 – Harrods and Burberry present “A Very British Fairy Tale” animated film


About Burberry

* Established in 1856, Burberry is a global British luxury brand with a heritage of innovation, craftsmanship and design.

* The Burberry business comprises five divisions: menswear, womenswear, childrenswear, accessories and beauty.

* Burberry is headquartered in London and listed on the London Stock Exchange (BRBY.L), Burberry is a constituent of the FTSE 100 index. * Visit www.burberry.com for further information.

About Harrods

* Harrods began as a wholesale grocers’ and tea merchants in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivalled range of luxury merchandise

* As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided by its philosophy of “anything is possible” and, to this day, its customers remain at the heart of everything it does

* Visit harrods.com for further information

About Lily James

* British actress Lily James is the current face of My Burberry fragrances and most recently was announced as one of the stars in Burberry’s Christmas campaign ‘The Tale of Thomas Burberry’, directed by Asif Kapadia. ‘The Tale of Thomas Burberry’

Burberry Releases ‘The Tale Of Thomas Burberry’

LONDON, UK – Sienna Miller, Domhnall Gleeson, Lily James and Dominic West star in a new Burberry Christmas campaign directed by Asif Kapadia. The ‘Tale of Thomas Burberry’ comprises a three-minute cinematic trailer, which reimagines key events that have shaped the company’s history and values.

London, 1 November 2016

Burberry premiered ‘The Tale of Thomas Burberry’ today, a new campaign that kicks off the Christmas season for the brand.

Written by Matt Charman and directed by Asif Kapadia,‘The Tale of Thomas Burberry’ comprises a three-minute cinematic trailer, which reimagines key events that have shaped the company’s history and values.

The Cast

Domhnall Gleeson stars as Burberry founder Thomas Burberry

Sienna Miller stars as Thomas’s fictional first love.

Dominic West plays Sir Ernest Shackleton, the pioneering polar explorer who wore Burberry gabardine for three Antarctic expeditions.

Lily James stars as pilot Betty Dawson, a fictionalised character inspired by the real life achievements of Betty Kirby-Green, who broke the world record in 1937 for a return flight from England to Cape Town in an aeroplane named ‘The Burberry’.

Real life moments re-enacted in the film include Thomas’s invention of the weatherproof fabric gabardine, dressing the military, and outfitting polar explorers and pilots.

Shot primarily at Shirburn Castle in Oxfordshire, the location served as the backdrop for the faithfully recreated First World War trenches, and Thomas’s workshop inspired by materials in the Burberry Archive. Replica gabardine tents, made at Burberry’s Castleford factory in Yorkshire, were created for the exploration scenes.


Shows: ‘The Tale Of Thomas Burberry’ http://brby.co/5bj 

01’30” – Interview with Asif Kapadia, director of The Tale of Thomas Burberry

02’32” – Interview with Matt Charman, screenwriter of The Tale of Thomas Burberry

03’36” – Interview with Dominic West, actor playing Sir Ernest Henry Shackleton


Burberry Shows It’s New Collection Influenced By Virginia Woolf’s Novel Orlando

LONDON, UK – Burberry’s latest collection is influenced by Virginia Woolf’s novel Orlando – a love letter to the past and to English history, and a kind of dressing up box to visit and revisit.

Burberry opened the doors to Makers House, its new show venue in the heart of Soho, starting a week long programme of activities with the presentation of its inaugural straight-to-consumer collection tonight.

The entire collection, including the make-up look premiered today, is now available to purchase globally, including through Burberry’s physical and digital retail network, shipping to over 100 countries.

Guests attended the show at Makers House including actors Lily James, Felicity Jones, Jenna Coleman, Nicholas Hoult, Kris Wu, Freida Pinto, Vicky Zhao, Charlotte Le Bon, Jeon Do-yeon, Anya Taylor-Joy, Joe Alwyn, Ella Purnell, Burberry models Edie Campbell, Cara Delevingne, Jourdan Dunn, Amber Anderson and Clara Paget, as well as Mario Testino, Steve McQueen, Tom Harper, Alexa Chung, Poppy Delevingne, Adwoa Aboah, Lady Amelia Windsor, Sandy Powell, Luke Edward Hall, Olivia Palermo and Huda Kattan.



1. Red carpet arrivals GVs:

– Anna Wintour

– Cara Delevingne

– Lily James

– Felicity Jones

– Alexa Cheung

– Edie Campbell

– Jenna Coleman

– Nicholas Hoult

– Freida Pinto

– Vicki Zhao

– Jeon Do Yeon

– Kris Wu Steve McQueen

– Sandy Powell

2. VIP interviews:

– Anna Wintour

– Natalie Massenet

– Jeon do Yeon

3. Burberry September 2016 Show GVs

4. Christopher Bailey interview

5. VIP interviews:

– Lily James

– Felicity Jones

– Jenna Coleman

– Nicholas Hoult

– Kris Wu

– Sandy Powell

– Edie Campbell

6. Makers House GVs

7. GVs new collection on sale at Burberry Regent Street store, London

8. New Burberry September 2016 ad campaign



Additional Information

The brand’s September 2016 collection was unveiled in full tonight for the first time on the runway which spanned across three rooms painted in dusty hues of pink, green and yellow, echoing the colour palette of the collection. The walls of the venue were kept bare, nodding to the past and to the people who had inhabited the building before. Elements inspired by interior designer Nancy Lancaster were found throughout the space, including cornicing on the doorways, fabric-covered benches and the hand-woven carpet that was laid throughout featuring a pattern based on a ceiling tile found in a house she had updated.

“Tonight’s show marked a very special moment for us – it was the culmination of a series of important changes we made designed to bring our collections closer to our customers. The collection was influenced by Virginia Woolf’s novel Orlando – a love letter to the past and to English history, and a kind of dressing up box to visit and revisit. Inspired by this, tonight also celebrates the start of an amazing partnership with The New Craftsmen. Together, we are opening the doors to “Makers House” – a space for visitors to experience the British design heritage that is so integral to us and everything we do, and also a chance to be immersed by the work of some of the most exciting creators, and the innovation and inspiration behind their craft.” Christopher Bailey, Burberry Chief Creative and Chief Executive Officer

A 21-piece orchestra accompanied by pianist Rosey Chan and vocalists, performed ‘Reliquary’ a score written by British composer Ilan Eshkeri, exclusively for the show. The full show soundtrack is available to purchase now through the iTunes store and for streaming through the Burberry Apple Connect page on Apple Music.


The Collection

The origins of the new men’s and women’s collections, which were shown together for the first time, are found in the spirit of Nancy Lancaster’s interior and garden designs and Virginia Woolf’s novel ‘Orlando’.

Inspired by a reflection on the way a house changes its character over the centuries driven by the people, clothes and cultures that inhabit it, the collection combines noble and authentic fabrics, blending denim and sweatshirting with cashmere and pyjama silks. It blurs masculine and feminine, casual and formal, night and day, all mixed together to create a new reality born of all the moments that have gone before.

Highlights from the collection include deconstructed trench coats, regimental capes, coats and jackets (including The Cavalry Jacket, The Military Tailcoat and The Parade Jacket), waisted field jackets (including The Floral Field Jacket), pea coats, pyjama-style trousers, shirts and shorts, and ruffle-neck shirts. Also previewed today was The Bridle Bag, a new runway design for men and women, which takes its inspiration from classic British equestrian designs and Burberry’s outdoor heritage.


Makers House, 1 Manette Street – now open

Guests were given a preview of Makers House, which will be open to visitors from 21 to 27 September, with a daily changing programme of activities and installations showcasing original works by some of Britain’s finest craft makers, as well as a display of the entire September collection.

Celebrating the craft and inspiration behind the September 2016 collection, Makers House features different stations and spaces where makers from The New Craftsmen will be demonstrating various crafts and techniques. Spaces include:

· Precision Workshop, which celebrates the meticulous nature of craft with saddlers, embroiderers and bookbinders perfecting their delicate and intricate work.

· Sensory Lab, which demonstrates the experimental and expressive way of crafting and creating with colour, opulence and scent.

· Library, featuring a JAMESPLUMB staircase inspired by the library scene in Orlando, which will host live readings from Virginia Woolf’s work by Pin Drop daily at 1pm for the public.

· Gabardine Tent, representing a place of interaction and exchange where different makers invite the public to choose words, bring garments, share stories and sit for portraits throughout the week. In this space, the Burberry archive team will also journey through the pivotal moments from the company’s 160-year history.

· ‘The Studio’, a purpose-built creative set at Makers House, where guests can become part of the new September collection experience. The Studio allows visitors to publish short dynamic edits to Instagram and other social media channels. Guests will also receive a photographic print from The Studio.

· The New Craftsmen Shop, a shop selling products and designs created by The New Craftsmen. Limited edition reissues of ‘Orlando’, with the cover artwork recreated from the book’s first edition and a new foreword by Christopher Bailey, will also be for sale in the shop.


The Digital Show Experience

The show was streamed live on Burberry.com and, for the first time, on Facebook Live, allowing users to watch the runway show in real time with the stream autoplaying in their feed. It was also shown live on YouTube, WeChat and partner sites globally.


Facebook Messenger

Burberry also launched on Facebook Messenger, giving users a unique way to discover the collection in real time and offering live customer service on Messenger. Users were invited to uncover the inspiration behind the collection, explore the new show space and unlock content exclusive to Messenger. Discover the Burberry bot by using our Messenger Code or using m.me/Burberry.



For the first time, Burberry is allowing followers to buy a piece of the collection, The Bridle Bag, exclusively on WeChat through in-app purchase. Two editions of The Bridle Bag, the new runway design, are available to purchase exclusively on WeChat. The experience is activated through a bespoke HTML5 mini site, with unprecedented access to the show and a takeover from Chinese actors Kris Wu and Vicky Zha.


A B O U T  B U R B E R R Y

• Established in 1856, Burberry is a global British luxury brand with a heritage of innovation, craftsmanship and design.

• The Burberry business comprises five divisions: menswear, womenswear, childrenswear, accessories and beauty.

• Burberry is headquartered in London and listed on the London Stock Exchange (BRBY.L); Burberry is a constituent of the FTSE 100 index.

• Visit www.burberry.com for further information.

Burberry’s Womenswear February 2016 Collection – “A Patchwork”

LONDON, UK – Burberry has taken its Womenswear February 2016 collection to its 121 Regent Street flagship store, giving audiences the opportunity to view, pre-order and personalise pieces shown on the runway earlier this afternoon.

The latest collection – called “A Patchwork” – was revealed today at Burberry’s custom-built show venue in London’s Kensington Gardens, accompanied by a live performance by award-winning British musician Jake Bugg.

Over 1000 guests attended including Burberry campaign stars Naomi Campbell, Rosie Huntington-Whiteley, Suki Waterhouse, Bella Yentob, Amber Anderson and Josh Whitehouse, as well as Ellie Goulding, Na Ying, Tom Odell, Claire Maguire, Gary Powell, Lianne La Havas, Nicholas Hoult, Noomi Rapace, Clémence Poésy, Laura Haddock, Han Hyo Joo, Riley Keough, Alexa Chung, Erin O’Connor, Elisa Sednaoui, Jack Guinness, Tali Lennox, Lily Donaldson, Mario Testino, Jamal Edwards, Laura Bailey, Olivia Palermo, Storm Keating, Jemma Mornington, Donna Air, Harley Viera-Newton and Elena Perminova.

Models walking the show included Edie Campbell, Ruth Bell, May Bell, Hayett Belarbi McCarthy and Rebekka Eriksen.

Straight from the runway to London, Paris and Apple TV

Celebrating the announcement that, from September, Burberry’s runway collections will be available to buy immediately after the show online and in-store globally, the February 2016 collection is now on display at the 121 Regent Street store, and will subsequently move to the Burberry Rue du Faubourg Saint-Honoré store in Paris on 1 March.

Through an evolution of the Burberry app for Apple TV, from today, viewers can also explore the collection’s looks, designs and products in greater detail than ever before using their Apple Remote, following the live stream of the show. In another first for the brand, viewers are also able to request a call from a Burberry Customer Service Consultant to pre-order select pieces from the collection.

Select outerwear and bags from the collection can be purchased and personalised on Burberry.com until 7 March, for delivery ahead of their arrival in store, through the brand’s Runway Made to Order service.



00:16 – 01:09

GVs red carpet arrivals: Noomi Rapace, Alexa Chung, Tali Lennox, Lilli Anderson, Harely Viera Newton, Han Yo Joo, Naomi Campbell, Suki Waterhouse, Nicholas Hoult, Mario Testino, Na Ying, Rosie Hunitington Whiteley

01:17 – 02-28

GVs Burberry Womenswear February 2016 show including a live performance by Jake Bugg

02:57 – 04:15

Interview Christopher Bailey on:

Inspiration of the collection

Collection available to buy at the Regnet Street store

The show becoming an event

Evolution of the Burberry fashion show

Jake Bugg

04:22 – 08:15

Guest interviews:

Mario Testino

Nicholas Hoult

Rosie Huntington Whiteley

Noomi Rapace

Suki Waterhouse

Naomi Campbell

Alexa Chung

Han Yo Joo

Amber Anderson

Riley Keough

Josh Whitehouse

08:24 – 08:53

Burberry Prorsum Womenswear Autumn/Winter 2016 available for sale at Regent Street store

09:02 END


The Soundtrack and Apple Music The full show soundtrack will be available to purchase through the iTunes store and for streaming through the Burberry Apple Connect page on Apple Music. The soundtrack performed live by Jake Bugg features his latest single ‘On My One’, performed live for the first time, along with ‘Country Song’, ‘Someone Told Me’, ‘A Song About Love’ and ‘Me and You’.

An exclusive interview with Jake Bugg will also be available to view as part of the show experience on the Burberry app for Apple TV.



The womenswear collection features a mix of patterns and textures influenced by British artists, musicians and history.

Accessories: Introducing the latest additions to Burberry’s accessories collection, The Patchwork and The Buckle Boot.

The Patchwork: A collection of bags inspired by the belt buckle from the brand’s iconic trench coat. Each one-of-a-kind bag is individually designed and named. With a variety of colours, textures, fabrics and embellishments, each bag features a polished buckle and can be worn as a shoulder or crossbody, or carried as a clutch. Customers can select an exclusive bag design, which can be personalised with up to three initials as part of Burberry’s Runway Made to Order service.

The Buckle Boot: Inspired by the distinctive patchwork details present throughout the collection and by the classic wellington boot, the structured ankle boot comes in snakeskin and rubberised leather with a raised heel and accentuated tread.

Textures and fabrics: Glossy python, metallic floral and geometric jacquards, double-construction cashmere, python-trim shearling, brushed wool mohair checks, military Melton, hand-sewn sequin florals, framed lightweight lamé, printed python georgette, handworked fil coupé silk, glossy technical down shell, silkscreen floral lamé

Colours: Parade red, sapphire blue, military green, black, mustard, powder blue, metallic teal, white, gunmetal, regimental navy

Silhouettes: Cashmere military coats, aviators, duffle coats, field jackets, fur-trimmed puffers, regimental jackets, trench coats, cape coats, cape jackets, patchwork skirted dresses, pleated dresses, panelled T-shirt dresses, flared officer trousers, cropped military trousers

Techniques: Double-faced fabrics, intricate embroidery, leather buffing with stone for a high-shine finish, handmade appliqué, artisanal fil coupé, regimental piping, bugle bead embroidery, patchworked panelling

Make-up: Wendy Rowe – previewing new additions to Burberry make-up inspired by the runway collection and influenced by the graphic sequin embroidery and electric colour palette seen at the show

Hair: Sam McKnight


Burberry Launches Festive Campaign With An All-Star British Cast

Burberry premiered its Festive film tonight with an event hosted by Burberry Chief Creative and Chief Executive Officer Christopher Bailey and Sir Elton John at the brand’s global flagship store, 121 Regent Street, in London.

The “Burberry Festive Film” – a 3-minute film which sits at the heart of the brand’s 2015 Festive campaign – pays tribute to the iconic BAFTA-winning British film Billy Elliot, which celebrates its 15th anniversary this year. The film is is based on the much loved opening sequence and features original footage as well as the original soundtrack, ‘Cosmic Dancer’ by T Rex.

Over 500 guests attended the event including a number of the campaign’s all-British cast James Bay, Romeo Beckham, Naomi Campbell, Michelle Dockery, George Ezra, Rosie Huntington-Whiteley, Toby Huntington-Whiteley and Julie Walters. Other guests included Victoria and Cruz Beckham, actors James Norton, Elizabeth Hurley and Thomas Brodie-Sangster; musicians Paloma Faith, White Lies, Gary Powell, Dougie Poynter, Ronan Keating, and Dan Gillespie Sells; models Erin O’Connor, Jack Guinness, Laura Bailey, Malaika Firth, Neelam Gill, Sam Rollinson, Charlotte Wiggins, Matilda Lowther and Elena Perminova; Burberry S/S16 campaign stars Hayett McCarthy, Louie Johnson, Liam Gardner; Burberry A/W15 campaign stars Jackson Hale and Florence Kosky, as well as Billy Elliot’s producer Eric Fellner, Lee Hall and Raya Abirached.

Following the premiere of the “Burberry Festive Film”, British dancer Nat Sweeney, who currently plays Billy in ‘Billy Elliot the Musical’, performed a sequence from the theatre production, celebrating the inspiration behind the new campaign. Choreographed to ‘Electricity’, written by Sir Elton John (music) and English playwright and screenwriter Lee Hall (book and lyrics) for the musical, which has been running on stage in London’s West End for 10 years, the sequence is inspired by one of the original film’s pivotal scenes.

To celebrate the launch the “Burberry Festive Film” the film was also streamed onto the iconic screens at Piccadilly Circus and Coventry House (Haymarket), exclusively for five hours.


About the Burberry Festive Campaign

The Burberry Festive campaign stars Sir Elton John, James Corden, Julie Walters, Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley, Michelle Dockery, James Bay, George Ezra and Toby Huntington-Whiteley and includes a stills campaign shot by world-renowned photographer Mario Testino alongside the “Burberry Festive Film”.

The stills campaign features Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley and James Bay that will run across print and digital titles.

The launch of the campaign coincides with the availability of the full range of Burberry festive gifts in store and on Burberry.com and is now live and can be viewed across Burberry platforms including Burberry.com, Instagram, YouTube, Snapchat, Facebook, Twitter, Google and Sina Weibo as well as in selected cinemas until the end of the year.

Follow the Burberry Snapchat account for exclusive content from the premiere at 121 Regent Street, featuring appearances from the cast including James Corden, Naomi Campbell, Rosie Huntington-Whiteley and Julie Walters.


New Burberry weaving and manufacturing facility

This evening Christopher Bailey also announced plans to open a new state-of-the-art manufacturing and weaving facility in Leeds, Yorkshire. The new site that is due to open in 2019, represents an investment of over £50m and will allow Burberry to continue to produce its most iconic product, the heritage trench coat, in the north of England where the brand has been manufacturing for over half a century.


For more information

For enquiries about the new Burberry weaving and manufacturing facility please contact:

Brunswick Group

Chris Buscombe, Associate 07703 470299


“Billy Elliot is an incredible film full of so much joy and energy, so it was a real thrill and a great honour to be able to celebrate its 15 year anniversary through our Festive campaign. It was also a huge privilege to work with such amazing and iconic British talent – the cast are quite simply some of the biggest names in film, music and fashion and it was so much fun working with them all to make this special film.”

Christopher Bailey, Burberry Chief Creative and Chief Executive Officer



The film features a cast of British icons from film, TV, music and fashion


The full cast list

James Bay, British musician – this is his first Burberry campaign. James performed live at the Burberry WW SS15 show, and has recorded tracks for Burberry Acoustic – www.jamesbay.com

Romeo Beckham, British Burberry Family member – stars in his second Burberry Festive campaign, and first worked with Burberry on the SS13 campaign

Naomi Campbell, British Burberry model – this marks her third Burberry campaign, her first campaign was in 2001

James Corden, British actor and TV presenter – this is his first Burberry campaign. He attended and closed the Burberry ‘London in Los Angeles’ show earlier this year. He was also awarded the 2015 Britannia for “British Artist of the Year presented by Burberry” in LA on 30 October 2015

Michelle Dockery, British actress – this is her first Burberry campaign

George Ezra, British musician – this is his first Burberry campaign. He performed live at the Burberry ‘London in Los Angeles’ show earlier this year, following the Burberry MW AW14 show, and at the Burberry event in Shanghai in April 2014 – www.georgeezra.com

Rosie Huntington-Whiteley, British actress and Burberry model – this campaign marks her fourth Burberry campaign, her first was in 2008, and most famously Rosie was the face of the Burberry Body fragrance campaign

Toby Huntington-Whiteley, British model – this is his first Burberry campaign

Sir Elton John, iconic British singer and songwriter – Longstanding member of the Burberry family, this is his first Burberry campaign. Sir Elton John wrote the music for Billy Elliot the Musical – celebrating its 10 year anniversary this year – www.eltonjohn.com

Julie Walters, award-winning British actress – this is her first Burberry campaign. Julie played the role of Mrs Wilkinson – Billy Elliot’s ballet teacher – in the original film, a role for which she won the BAFTA for Best Supporting Actress in 2001



Shot in London, England the campaign features images of Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley and James Bay



Directed by Christopher Bailey, the film features a cast of British icons from film, TV, music and fashion

The film was shot at Park Royal Studios in London



‘Cosmic Dancer’ by T-Rex – the track which accompanies the opening credits of Billy Elliot – features in its original studio recording in the “Burberry Festive Film”, having received the rights from T Rex’s estate to use the track

‘Cosmic Dancer’ holds particular significance for Burberry – it has been previously performed by emerging British musicians Clare Maguire (Burberry Menswear Autumn/Winter 2015 show) and by Tom Odell (at the Burberry ‘London in Los Angeles’ event in April 2015)



The “Burberry Festive Film” is inspired by Billy Elliot, the iconic British film, which this year celebrates its 15th anniversary

The film is set in North-East England during the 1984-85 coal miners’ strike and focuses on an 11-year-old Billy Elliot, an aspiring male dancer

At the 2001 British Academy of Film and Television Arts (BAFTA) Awards, the film won Best British Film, and Julie Walters won Best Actress in a Supporting Role for her role as Billy’s ballet teacher

Billy Elliot was adapted for the West End stage as Billy Elliot the Musical in 2005 – the musical is celebrating its 10th anniversary this year



The original production of Billy Elliot established a legacy of charitable support for the local community of Easington, County Durham where the film is set. Inspired by this, Burberry is making a donation of £500,000 to be split between two charities, Place2Be and the County Durham Community Foundation, that have projects focusing on reducing barriers to education, training and employment in the local area.

This donation is made in recognition of each artist’s participation in the campaign.



Place2Be is the leading children’s mental health charity providing in-school support and expert training to improve the emotional wellbeing of pupils, families, teachers and school staff

Place2Be provides mental-health support and counseling to tens of thousands of children and parents across the UK every year

Place2Be’s highly skilled practitioners deliver services in 235 schools across the UK, offering a menu of services for primary and secondary schools, providing support for children, parents, teachers and school staff

Burberry’s donation will fully underwrite Place2Be’s services in all seven schools around Easington, in Country Durham, over the next two years, helping up to 2,000 young people each year


County Durham Community Foundation

County Durham Community Foundation manages charitable funds donated by local individuals, families, businesses and trusts, building up a source of long-term support for the community and acting as the vital link between donors and local needs, enabling people to achieve far more than they could by themselves

The County Durham Community Foundation supports formerly unemployed young people in finding apprenticeships and work-based learning in the Easington area. It is dedicated to helping communities grow by creating opportunities and tackling disadvantage and exclusion

Burberry’s donation will generate grants that will be paid directly to young people to assist with expenses such as transport, workwear and childcare. By removing these concerns, we will enable young people to focus on developing the skills they need to succeed



The cast wear made in England heritage and seasonal trench coats, with made in Scotland cashmere scarves from The Scarf Bar and Autumn/Winter 2015 runway styles monogrammed with their initials. They are also dressed in Burberry tailoring, limited edition embellished gowns and The Baby Bucket Bag

The launch of the campaign coincides with the availability of the full range of Burberry festive gifts in store and on Burberry.com

Make-up is by Wendy Rowe, Burberry Make-up Artistic Consultant, using Burberry Beauty



A collection of Burberry’s most luxurious giftable items for the festive season, from British-inspired key charms to cashmere Thomas Bears and the Burberry trench coat

This year Burberry introduces The Burberry Scarf Bar. Made in Scotland and available to monogram, the selection of iconic cashmere scarves has been expanded to include new colours, designs and prints

Burberry’s iconic scarves are made in Scotland at two distinguished mills in the towns of Elgin and Ayr, each with a rich history of producing cashmere scarves using the finest materials and craftsmanship techniques

The Burberry monogramming service allows for personalisation of iconic products including Burberry scarves for men, women and children, the My Burberry fragrance for women, as well as the iconic Burberry ponchos with up to three initials in the Burberry font, allowing global customers the ability to personalise bespoke gifts for their loved ones

The Book of Gifts launches on Burberry.com today with a curation of the brand’s most giftable items for the festive season, including items featured in the campaign and other inspiring gift ideas for men, women, children and the home. A Collect- in-Store service also allows customers to shop online at Burberry.com globally, and collect the order at a Burberry store of their choice, as early as the next day.



Established in 1856, Burberry is a global British luxury brand with a heritage of innovation, craftsmanship and design

The Burberry business comprises 5 divisions: mens, womens, childrens, accessories and beauty

Burberry is headquartered in London and listed on the London Stock Exchange (BRBY.L), Burberry is a constituent of the FTSE 100 index

Visit www.burberry.com for further information




Julie Walters

Christopher Bailey

Rosie Huntington Whiteley

Romeo Beckham

Michelle Dockery

James Bay

George Ezra

Toby Huntington Whiteley

Erin O’Connor

James Norton

Thomas Brodie Sangster



Julie Walters

Naomi Campbell

Rosie Huntington Whiteley

James Bay

George Ezra



Christopher Bailey – Burberry CEO and Chief Creative Officer



Nov, 03, 2015



1 2