Burberry premiered its Festive film tonight with an event hosted by Burberry Chief Creative and Chief Executive Officer Christopher Bailey and Sir Elton John at the brand’s global flagship store, 121 Regent Street, in London.
The “Burberry Festive Film” – a 3-minute film which sits at the heart of the brand’s 2015 Festive campaign – pays tribute to the iconic BAFTA-winning British film Billy Elliot, which celebrates its 15th anniversary this year. The film is is based on the much loved opening sequence and features original footage as well as the original soundtrack, ‘Cosmic Dancer’ by T Rex.
Over 500 guests attended the event including a number of the campaign’s all-British cast James Bay, Romeo Beckham, Naomi Campbell, Michelle Dockery, George Ezra, Rosie Huntington-Whiteley, Toby Huntington-Whiteley and Julie Walters. Other guests included Victoria and Cruz Beckham, actors James Norton, Elizabeth Hurley and Thomas Brodie-Sangster; musicians Paloma Faith, White Lies, Gary Powell, Dougie Poynter, Ronan Keating, and Dan Gillespie Sells; models Erin O’Connor, Jack Guinness, Laura Bailey, Malaika Firth, Neelam Gill, Sam Rollinson, Charlotte Wiggins, Matilda Lowther and Elena Perminova; Burberry S/S16 campaign stars Hayett McCarthy, Louie Johnson, Liam Gardner; Burberry A/W15 campaign stars Jackson Hale and Florence Kosky, as well as Billy Elliot’s producer Eric Fellner, Lee Hall and Raya Abirached.
Following the premiere of the “Burberry Festive Film”, British dancer Nat Sweeney, who currently plays Billy in ‘Billy Elliot the Musical’, performed a sequence from the theatre production, celebrating the inspiration behind the new campaign. Choreographed to ‘Electricity’, written by Sir Elton John (music) and English playwright and screenwriter Lee Hall (book and lyrics) for the musical, which has been running on stage in London’s West End for 10 years, the sequence is inspired by one of the original film’s pivotal scenes.
To celebrate the launch the “Burberry Festive Film” the film was also streamed onto the iconic screens at Piccadilly Circus and Coventry House (Haymarket), exclusively for five hours.
About the Burberry Festive Campaign
The Burberry Festive campaign stars Sir Elton John, James Corden, Julie Walters, Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley, Michelle Dockery, James Bay, George Ezra and Toby Huntington-Whiteley and includes a stills campaign shot by world-renowned photographer Mario Testino alongside the “Burberry Festive Film”.
The stills campaign features Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley and James Bay that will run across print and digital titles.
The launch of the campaign coincides with the availability of the full range of Burberry festive gifts in store and on Burberry.com and is now live and can be viewed across Burberry platforms including Burberry.com, Instagram, YouTube, Snapchat, Facebook, Twitter, Google and Sina Weibo as well as in selected cinemas until the end of the year.
Follow the Burberry Snapchat account for exclusive content from the premiere at 121 Regent Street, featuring appearances from the cast including James Corden, Naomi Campbell, Rosie Huntington-Whiteley and Julie Walters.
New Burberry weaving and manufacturing facility
This evening Christopher Bailey also announced plans to open a new state-of-the-art manufacturing and weaving facility in Leeds, Yorkshire. The new site that is due to open in 2019, represents an investment of over £50m and will allow Burberry to continue to produce its most iconic product, the heritage trench coat, in the north of England where the brand has been manufacturing for over half a century.
For more information
For enquiries about the new Burberry weaving and manufacturing facility please contact:
Chris Buscombe, Associate 07703 470299
“Billy Elliot is an incredible film full of so much joy and energy, so it was a real thrill and a great honour to be able to celebrate its 15 year anniversary through our Festive campaign. It was also a huge privilege to work with such amazing and iconic British talent – the cast are quite simply some of the biggest names in film, music and fashion and it was so much fun working with them all to make this special film.”
Christopher Bailey, Burberry Chief Creative and Chief Executive Officer
THE ICONIC BRITISH CAST LIST
The film features a cast of British icons from film, TV, music and fashion
The full cast list
James Bay, British musician – this is his first Burberry campaign. James performed live at the Burberry WW SS15 show, and has recorded tracks for Burberry Acoustic – www.jamesbay.com
Romeo Beckham, British Burberry Family member – stars in his second Burberry Festive campaign, and first worked with Burberry on the SS13 campaign
Naomi Campbell, British Burberry model – this marks her third Burberry campaign, her first campaign was in 2001
James Corden, British actor and TV presenter – this is his first Burberry campaign. He attended and closed the Burberry ‘London in Los Angeles’ show earlier this year. He was also awarded the 2015 Britannia for “British Artist of the Year presented by Burberry” in LA on 30 October 2015
Michelle Dockery, British actress – this is her first Burberry campaign
George Ezra, British musician – this is his first Burberry campaign. He performed live at the Burberry ‘London in Los Angeles’ show earlier this year, following the Burberry MW AW14 show, and at the Burberry event in Shanghai in April 2014 – www.georgeezra.com
Rosie Huntington-Whiteley, British actress and Burberry model – this campaign marks her fourth Burberry campaign, her first was in 2008, and most famously Rosie was the face of the Burberry Body fragrance campaign
Toby Huntington-Whiteley, British model – this is his first Burberry campaign
Sir Elton John, iconic British singer and songwriter – Longstanding member of the Burberry family, this is his first Burberry campaign. Sir Elton John wrote the music for Billy Elliot the Musical – celebrating its 10 year anniversary this year – www.eltonjohn.com
Julie Walters, award-winning British actress – this is her first Burberry campaign. Julie played the role of Mrs Wilkinson – Billy Elliot’s ballet teacher – in the original film, a role for which she won the BAFTA for Best Supporting Actress in 2001
MARIO TESTINO FESTIVE IMAGES
Shot in London, England the campaign features images of Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley and James Bay
ABOUT THE BURBERRY FESTIVE FILM
Directed by Christopher Bailey, the film features a cast of British icons from film, TV, music and fashion
The film was shot at Park Royal Studios in London
‘Cosmic Dancer’ by T-Rex – the track which accompanies the opening credits of Billy Elliot – features in its original studio recording in the “Burberry Festive Film”, having received the rights from T Rex’s estate to use the track
‘Cosmic Dancer’ holds particular significance for Burberry – it has been previously performed by emerging British musicians Clare Maguire (Burberry Menswear Autumn/Winter 2015 show) and by Tom Odell (at the Burberry ‘London in Los Angeles’ event in April 2015)
ABOUT BILLY ELLIOT
The “Burberry Festive Film” is inspired by Billy Elliot, the iconic British film, which this year celebrates its 15th anniversary
The film is set in North-East England during the 1984-85 coal miners’ strike and focuses on an 11-year-old Billy Elliot, an aspiring male dancer
At the 2001 British Academy of Film and Television Arts (BAFTA) Awards, the film won Best British Film, and Julie Walters won Best Actress in a Supporting Role for her role as Billy’s ballet teacher
Billy Elliot was adapted for the West End stage as Billy Elliot the Musical in 2005 – the musical is celebrating its 10th anniversary this year
CELEBRATING BILLY ELLIOT’S LEGACY
The original production of Billy Elliot established a legacy of charitable support for the local community of Easington, County Durham where the film is set. Inspired by this, Burberry is making a donation of £500,000 to be split between two charities, Place2Be and the County Durham Community Foundation, that have projects focusing on reducing barriers to education, training and employment in the local area.
This donation is made in recognition of each artist’s participation in the campaign.
Place2Be is the leading children’s mental health charity providing in-school support and expert training to improve the emotional wellbeing of pupils, families, teachers and school staff
Place2Be provides mental-health support and counseling to tens of thousands of children and parents across the UK every year
Place2Be’s highly skilled practitioners deliver services in 235 schools across the UK, offering a menu of services for primary and secondary schools, providing support for children, parents, teachers and school staff
Burberry’s donation will fully underwrite Place2Be’s services in all seven schools around Easington, in Country Durham, over the next two years, helping up to 2,000 young people each year
County Durham Community Foundation
County Durham Community Foundation manages charitable funds donated by local individuals, families, businesses and trusts, building up a source of long-term support for the community and acting as the vital link between donors and local needs, enabling people to achieve far more than they could by themselves
The County Durham Community Foundation supports formerly unemployed young people in finding apprenticeships and work-based learning in the Easington area. It is dedicated to helping communities grow by creating opportunities and tackling disadvantage and exclusion
Burberry’s donation will generate grants that will be paid directly to young people to assist with expenses such as transport, workwear and childcare. By removing these concerns, we will enable young people to focus on developing the skills they need to succeed
THE FESTIVE WARDROBE
The cast wear made in England heritage and seasonal trench coats, with made in Scotland cashmere scarves from The Scarf Bar and Autumn/Winter 2015 runway styles monogrammed with their initials. They are also dressed in Burberry tailoring, limited edition embellished gowns and The Baby Bucket Bag
The launch of the campaign coincides with the availability of the full range of Burberry festive gifts in store and on Burberry.com
Make-up is by Wendy Rowe, Burberry Make-up Artistic Consultant, using Burberry Beauty
THE FESTIVE COLLECTION
A collection of Burberry’s most luxurious giftable items for the festive season, from British-inspired key charms to cashmere Thomas Bears and the Burberry trench coat
This year Burberry introduces The Burberry Scarf Bar. Made in Scotland and available to monogram, the selection of iconic cashmere scarves has been expanded to include new colours, designs and prints
Burberry’s iconic scarves are made in Scotland at two distinguished mills in the towns of Elgin and Ayr, each with a rich history of producing cashmere scarves using the finest materials and craftsmanship techniques
The Burberry monogramming service allows for personalisation of iconic products including Burberry scarves for men, women and children, the My Burberry fragrance for women, as well as the iconic Burberry ponchos with up to three initials in the Burberry font, allowing global customers the ability to personalise bespoke gifts for their loved ones
The Book of Gifts launches on Burberry.com today with a curation of the brand’s most giftable items for the festive season, including items featured in the campaign and other inspiring gift ideas for men, women, children and the home. A Collect- in-Store service also allows customers to shop online at Burberry.com globally, and collect the order at a Burberry store of their choice, as early as the next day.
Established in 1856, Burberry is a global British luxury brand with a heritage of innovation, craftsmanship and design
The Burberry business comprises 5 divisions: mens, womens, childrens, accessories and beauty
Burberry is headquartered in London and listed on the London Stock Exchange (BRBY.L), Burberry is a constituent of the FTSE 100 index
Visit www.burberry.com for further information
RED CARPET ARRIVALS
Rosie Huntington Whiteley
Toby Huntington Whiteley
Thomas Brodie Sangster
RED CARPET INTERVIEWS
Rosie Huntington Whiteley
Christopher Bailey – Burberry CEO and Chief Creative Officer
THE BURBERRY FESTIVE FILM