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EXPO 2020 Dubai – PepsiCo Pavilions Sneak Peek

SNEAK PEAK OF ICONIC PAVILIONS AS WORLD PREPARES TO COME TOGETHER TO FIND SOLUTIONS FOR PLANET’S MOST PRESSING PROBLEMS

With great strides being taken around the world in the fight against COVID-19, it is only three months until Dubai stages one of the first major events since the pandemic struck, putting in place every measure possible to make sure the Emirate can welcome people from around the globe safely to Expo 2020 Dubai, which will celebrate humanity’s potential to shape the future through innovation.

Expo 2020 Dubai aims to be the most impactful global incubator for new ideas on the planet, the catalyst for an exchange of new perspectives and inspiring real-life solutions for real-world challenges. The first World Expo to be staged in Middle East, Africa and South Asia (MEASA) will bring together more than 190 nations, businesses, multilateral organisations and educational institutions, with the aim of forming meaningful partnerships to impact global change in an unprecedented way. In short, it is about connecting minds and creating the future.

 

Opportunity, Mobility and Sustainability are three core themes of the event, which runs October 1st – March 31st, 2022, coinciding with the UAE’s 50th anniversary in December.

Indeed, Expo 2020 Dubai is joining forces with the United Nations Global Compact to hold a Sustainable Development Goals Business Forum during Global Goals Week (January 16th – 22nd) to unite businesses and spur them on to achieve a sustainable and inclusive future. Furthermore, Expo 2020 Dubai’s goal to become one of the most sustainable World Expos ever has reached a major milestone, with leading civil engineering body CEEQUAL, the world’s first sustainability assessment, giving eight sites an excellent rating.

For the first time in 170 years of World Expo history, which began with London’s Crystal Palace staging the 1851 Great Exhibition, every country participating will have its own pavilion, housing ground-breaking technological advances and immersive experiences.  Visitors will not only get the chance to see some of the world’s biggest innovators and their inventions but also sample cuisines from around the globe, indulge in live performance, and soak up culture from every corner of the planet.

In doing so, PepsiCo has today revealed the blueprints for its participation as the official beverage and snack partner of Expo 2020 Dubai, headlined by Pepsi, Lay’s, Gatorade, and Aquafina. Three striking pavilions will be located in and aligned with Expo 2020’s three core sub-themes and Thematic Districts, Opportunity, Mobility and Sustainability.

The visually arresting designs will be combined with creative one-of-a-kind activations that will enable the food and beverage company to communicate and execute its vision to challenge today, in order to change tomorrow, driving innovation and fostering change. These will offer interactive and engaging educational experiences, with a focus on fun and sustainability while trying to inspire all those who visit. Throughout the six-month event, PepsiCo will lead in showing millions of people what sustainable and innovative food and beverage practices look like.

Dubai is offering free COVID vaccinations to all 200+ official participants and their staff while thermal cameras and sanitisation stations are being installed across the 438-hectare (1,083 acres) site to further ensure everyone’s health and safety along with face-coverings and social-distancing being mandatory.

About Expo 2020 Dubai

From 1 October 2021 to 31 March 2022, Expo 2020 Dubai will welcome visitors from every corner of the globe to join the making of a new world, as it brings together the planet in one place to reimagine tomorrow.

With the purpose of ‘Connecting Minds, Creating the Future’, Expo 2020 will be the world’s most impactful global incubator for new ideas, catalysing an exchange of new perspectives and inspiring action to deliver real-life solutions to real-world challenges

Expo 2020 will provide a visually striking and emotionally inspiring 182 days, as more than 200 participants – including nations, multilateral organisations, businesses, and educational institutions, as well as millions of visitors – create the largest and most diverse World Expo ever

Expo 2020’s sub-themes of OpportunityMobility and Sustainability will inspire visitors to preserve and protect our planet, explore new frontiers and build a better future for everyone

Expo is committed to building a more equitable and just world for everyone, while keeping visitors safe by following the latest guidance of the world’s leading medical, science and health experts

Expo 2020 is the first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region, located on a 4.38 sq km site adjacent to Al Maktoum International Airport in Dubai South.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.  For more information, visit www.pepsico.com.

THE PAVILIONS

Pepsi® + Lay’s® Plus Pavilion

·         Two of the biggest brands globally, Pepsi and Lay’s, will come together at The Plus pavilion, reconfirming PepsiCo’s commitment to collaboration, positivity and togetherness.

·         Located in the Opportunity District, the Plus pavilion, will outline how Pepsi and Lay’s together, are able to take bold steps to create positive change and generate more smiles with every sip and every bite.

·         The Equalization zone will empower everyone to score for gender equality through a sensorial football interaction, while learning how Pepsi supports equal rights for women in football to achieve success.

·         The expressive regeneration zone will champion a circular economy and showcase how Pepsi is tackling single-use plastics, by reducing, recycling, and reinventing.

·         The Pepsi experience will fizz with possibilities as a highly immersive and visually arresting showcase, encouraging visitors to look beyond their individual bubble towards a world of opportunity and possibility.

·         The Lay’s experience will reward curiosity, entice discovery, and bring joy, through immersive and unexpected sensory moments, inspired by Lay’s from around the world.

·         Joy pods will surround guests with 360º content for an immersive, interactive experience tied to the joy of seasons, football, and flavor

·         ‘Lay’s Replay’ will let visitors discover the imaginative ways empty Lay’s chips bags are being given a second life and transformed into football pitches where they can bring joy to places needing it the most

·         Another doorway showcases how we create opportunities and empower women farmers who are key to nurturing the earth and growing the potatoes used in every Lay’s chip.

 

Gatorade® Bolt Pavilion

·         The Bolt Pavilion will champion active lifestyle with interactive on-site games and activations, along with showcases such as the Hall of G.O.A.Ts (Greatest Of All Time world athletes)

·         Gatorade will use the Expo 2020 Dubai to democratize sports as a global force for good.

·         The Bolt Pavilion is designed in the iconic shape of Gatorade’s Bolt design and located in the Mobility District.

·         Attendees enter the experience at the top of the bolt, zig-zagging their way through a number of activations that ultimately teach them about what Gatorade stands for, the legendary athletes that use it, the sports science that goes into every bottle, and how Gatorade can make them a better version of themselves moving forward.

·         The Bolt will recreate the GSSI (Gatorade Sports Science Institute) lab to demonstrate Gatorade’s efficacy and illustrate how it works in the body, making both knowledge and the performance fuel accessible for everyone.

·         The Bolt visitors can put their skills to test with an interactive game which tests their reaction time and agility against fellow visitors.

·         When leaving The Bolt, an exhibit will show how Gatorade is shaping the future of sport, forming new products that increase athlete performance and developing youth sports programs to train the next generation of G.O.A.Ts around the world.

 

Aquafina® Drop Pavilion

·         Aquafina has long been PepsiCo’s flagship brand encouraging good water stewardship and working to safeguard water from how we drink it, use it, consume it, to how we contain it.

·         At The Drop pavilion, visitors will not only be immersed in the Aquafina brand experience, but also in PepsiCo’s efforts to help farmers worldwide with sustainable water practices, smart use of water in manufacturing, and the brand’s innovative efforts to reduce, recycle, and reinvent packaging.

·         The Drop is designed to look like a giant droplet and is constructed from recycled cans.

·         Located in the Sustainability District, The Drop will inspire and evoke action by educating visitors on how all of us play a role in making a positive impact of keeping water, and our overall environment, safe.

·         Visitors will learn about sustainable farming operations, through informative and fun installations such as matching fields with suitable crops and farming technology.

·         Visitors will also make the acquaintance of their own Aquatar to discover their body’s relationship with water, while discovering helpful tips to live more sustainably.

·         Visitors can capture some fun the moments with their very own splash selfie, a 3D printed silhouette that makes people look like they are submerged in water.

·         As visitors exit the space, they will have the opportunity to discover the new Aquafina water stations where they can customize their water experience sustainably.

All three pavilions have been ideated, developed, and implemented in partnership with INVNT GROUP – PepsiCo’s creative and implementation partner – a globally revered strategy, design, and execution agency. With offices in New York, Dubai, London, Singapore, Sydney, Stockholm, and Detroit, helps brands curate, activate, and engage authenticity locally.

WEBLINKS:

https://www.expo2020dubai.com/en/business/partners/pepsico

https://www.expo2020dubai.com/

Jul, 07, 2021

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World’s Tallest Building Becomes World’s Tallest Donation Box

World’s Tallest Donation Box lights up in spectacular style to mark successful ‘10 million meals’ Covid-19 campaign

    • World’s tallest building to be transformed into world’s tallest donation box with spectacular light show
    • 1.2 million individual lights illuminated on Burj Khalifa each representing a meal donated to families across the UAE impacted by the Covid-19 virus
    • Part of a national 10 Million Meals campaign to provide meals or food parcels to individuals and families affected by the coronavirus outbreak in the UAE
    • 10 Million Meals campaign now passed the 14 million meals mark, equating to £23.3 million (112 million AED)

Story: The world’s tallest building, the Burj Khalifa, will be transformed tonight into the world’s tallest donation box in a spectacular light show to mark the United Arab Emirates (UAE) smashing its target of fundraising for 1.2 million meals or food parcels for individuals and families affected by the coronavirus outbreak in the country.

Launched as part of the ’10 Million Meals’ campaign, the world’s tallest donation box enabled companies, organisations and members of the public to light up one of the 1.2 million individual lights on the facade of the iconic building in return for a donation.

Starting from the bottom of the 828 metre building, each light will represent 1 meal or food parcel.

As the final donation is made, the last of the 1.2 million lights will be illuminated at the top of the tower triggering a celebratory light show that could be seen for miles across the country.

The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in collaboration with Burj Khalifa, conceived the idea to support the nation’s ‘10 Million Meals’ campaign to raise donations to provide meals for hard-hit communities by the coronavirus (Covid-19) pandemic across the country.

By tonight the campaign has already smashed its original target and the number of meals donated now stands at 14 million meals which equates to £23.3 million (112 Million AED).

Standing tall at 828 metres, the iconic Burj Khalifa is the world’s tallest building known for its unique architectural design.

Inaugurated on January 4, 2010, the Burj Khalifa features 160 habitable levels, the most of any building in the world.

About 26,000 hand-cut glass panels make up its exterior, spanning over an impressive surface area equivalent to the size of about 17 football fields.

The ‘telescopic’ spire, Burj Khalifa’s crowning feature comprising more than 4,000 tonnes of structural steel, can be seen from 95 km away in clear weather.

The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) is a philanthropic organization established in 2015, combining under its umbrella over 30 humanitarian and developmental initiatives and entities, most of which have been launched and supported by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for more than 20 years.

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World’s Busiest Airport Goes Plastic Free In 2020

Dubai Airport Partners With Costa, Pret And Giraffe To Herald New Era Of Plastic-Free Air Travel 

– Phasing out of single-use plastics at world’s busiest international airport due to begin on January 1, 2020

– Coffee giant Costa backs initiative by launching new fully-sustainable coffee cup

– McDonald’s is replacing a total of 5,608,740 items with recyclable materials at Dubai’s two airports DXB and DWC

– Other major food outlets, such as Pret a Manger, McDonalds and Giraffe join pledge to ban single-use plastics in their concessions at DXB and DWC

Change is coming to the world of air travel.

In just over three weeks’ time, plastic cutlery, drinking straws, take-away food packaging and polythene bags will start to disappear from cafés, restaurants and shops at the world’s busiest international airport.

The reason for this is Dubai Airports’ pledge in June 2019 to ban all single-use plastic from January 1, 2020.

With 90 million passengers passing through Dubai’s two airports – DXB and DWC – every year, consuming tens of thousands of plastic items from straws to water bottles to coffee lids on a daily basis –  the plastic-free initiative presents a huge logistical challenge to the management team and to every business in their supply chain.

But with the UAE alone producing around 7 billion tonnes of plastic waste every year1 – it’s a challenge they fully intend to meet, rolling out the ban with a phased approach with the aim for completion scheduled by the end of the 2020.

Pressure is growing for corporations and individuals to act more responsibly and adopt more sustainable practices to fight against plastic pollution and preserve marine life. The changes happening on such a huge scale as a result of Dubai Airports’ ban could soon become a template for other major transportation hubs and organisations around the world to follow.

Already 95% of Dubai Airports’ commercial partners have signed the pledge to stop using disposable plastic in their outlets.

Notable amongst them is Costa Coffee which has committed to replacing its plastic-lined cups with a 100% renewable, plant-based “smart” cup. The coffee giant sells over 2.6 million cups of coffee in Dubai’s airports a year – that alone has a great impact on change. This will be followed later next year by the introduction of a coffee cup lid made entirely from wood and paper fibre instead of single-use plastic.

Pret a Manger, McDonalds and Giraffe are also on board, alongside around 290 other retail and F&B outlets, and have started the process of eliminating consumer-facing plastic items from their concessions and replacing them with more sustainable alternatives in just 6 months.

New research commissioned by Dubai Airports highlights widespread public support for recycling initiatives.

In Britain, almost half (49%) of air travellers say they carry a reusable water bottle, almost a third (31%) say they will choose to eat in a restaurant to avoid plastic packaging and 1 in 5 (20%) say they don’t buy items at the airport containing  non-recyclable materials.

But it is clear that passengers feel airports could be doing more on the issue with 86% saying that they need to be more vocal about what they are doing to recycle waste.

 

Facts:

– 5,500 tonnes of single use plastic is estimated to be generated at Dubai Airports each year

– Already changes are being made at Dubai Airports, with 29 metric tons of plastic bottles being recycled from the security check points so far this year (an average of 11,000 bottles per day)

– So far, in total around 280 tonnes of single use plastic have been recycled in 2019

– Starting March 2020, Dubai Airports will recycle a minimum of 2,000 tonnes of single use plastic per year – over 40% of the current volume being generated, and equivalent to 3.5 Airbus A380s

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Epic Nationwide Celebrations And Dazzling Burj Khalifa Show Mark One Year To Go Until Expo 2020 Welcomes The World

– Mariah Carey and Emirati singer Hussain Al Jassmi perform live in Dubai extravaganza

The UAE marks the milestone moment at fun, free events across all seven emirates

Everyone is invited to play their part in exciting journey to the World’s Greatest Show

DUBAI, 20 October 2019 – The UAE came together this evening to celebrate One Year to Go until Expo 2020 Dubai opens its doors, with spectacular events in all seven emirates marking the milestone moment in style and offering a tantalising taste of what’s to come at the World’s Greatest Show.

Global superstar Mariah Carey and acclaimed Emirati singer and Expo 2020 Ambassador Hussain Al Jassmi headlined celebrations in Burj Park, Downtown Dubai – treating the audience to hour-long sets packed with their greatest hits.

All eyes turned to Burj Khalifa at 2020 (8.20pm) for a mesmerising LED and fireworks show that launched the 12-month countdown to 20 October 2020, when the largest event ever staged in the Arab world will open its doors for an unmissable 173 days of inspiration, innovation and fun for all the family.

Top-class events were held simultaneously from 1700 to 2200 in the six other emirates, at Louvre Abu Dhabi, Al Majaz Waterfront in Sharjah, Ajman Museum, Umm Al Quwain Corniche, Al Qawasim Corniche in Ras Al Khaimah and Fujairah Fort.

All seven free, family-friendly celebrations underlined the nation’s ever-growing excitement and pride as it prepares to host the first World Expo in the Middle East, Africa and South Asia (MEASA) region. Each drew a bustling crowd and featured musicians, painters, poets and other figures from the UAE’s flourishing cultural scene, as well as great food, craft areas for children, live streams of Dubai’s headline acts and plenty more.

Najeeb Mohammed Al-Ali, Executive Director Expo 2020 Dubai Bureau, said: “This was a wonderful ‘Be There’ moment for the nation after we launched our newest campaign – ‘Be There for the World’s Greatest Show’ – only last week. Tonight gave the entire UAE and the wider world a tantalising glimpse of what Expo 2020 Dubai will offer in just 12 months from now – and proved exactly why everybody will want to be there for an unmissable landmark in our history.”

An appearance from Bollywood actress and singer Shraddha Kapoor added further star quality to proceedings at Burj Park, while five UAE-based musicians of diverse genres performed a song they had written especially for the One Year to Go celebrations. Their collaboration will feature in a documentary titled ‘Musical Encounters’ to be released shortly.

Across all seven emirates, performances by 100 artists from 26 different nationalities highlighted the nation’s rich talent pool and multicultural modern society, as well as the global appeal of Expo 2020.

More than 100,000 plastic bottles were saved during the national celebrations as part of the ‘Be Water Wise’ initiative – a collaboration between Expo 2020 and the UAE Water Aid Foundation, Suqia UAE, to raise awareness about water scarcity and single-use plastic. In line with Expo’s subtheme of Sustainability, free drinking water and 98 per cent biodegradable and compostable paper water bottles were provided to all visitors, performers and staff.

Expo 2020 Dubai will bring together 192 participating nations and an anticipated 25 million visits, showcasing the best in technology, architecture, gastronomy, culture and more while also exploring how humanity can shape a more sustainable tomorrow through the theme ‘Connecting Minds, Creating the Future’.

Everyone is encouraged to join the journey to Expo 2020 through a variety of options from Expo Live’s pioneering social projects helping communities around the globe, to the volunteers programme, which will see a diverse mix of 30,000 UAE residents and expats become the ‘face’ of the next World Expo.

More details are being announced about The World’s Greatest Show of human brilliance and achievement on a continuous basis. Stay in the know by visiting expo2020dubai.com or follow any of Expo’s social media channels.

About Expo 2020 Dubai 

Expo 2020 Dubai will bring together millions of people for the World’s Greatest Show, celebrating human brilliance and achievement under the theme ‘Connecting Minds, Creating the Future’.

– The six months from 20 October 2020 to 10 April 2021 will be a moment in time to be part of an unparalleled event. We are extending a warm Emirati welcome to the world:

– 25 million visits are expected, with many visitors expected to come more than once

– 70 per cent of visitors anticipated to come from outside the UAE, the largest proportion of international visitors in the 168-year history of World Expos

– An entertaining global celebration with something for everyone, Expo 2020 will wow visitors with 60 daily events across 173 days, showcasing the best of music, technology, creativity and culture, while 200 F&B outlets will feature famous chefs and cuisine from every corner of the world

– Expo 2020 will be an endless journey of discovery. Visitors will have access to the latest innovations and breakthroughs, with more than 200 participants – including 192 nations, multilateral organisations, businesses and educational institutions – coming together to highlight real-life solutions to the world’s most pressing challenges

– Expo 2020’s sub-themes of OpportunityMobility and Sustainability will inspire visitors to make a conscious effort to think and live differently, and give them renewed optimism that, through collaboration, it is possible to make a lasting change to the world

– The first World Expo to take place in the Middle East, Africa and South Asia (MEASA) will be located on a 4.38 sqkm site adjacent to Al Maktoum International Airport in Dubai South

The Expo 2020 Dubai Media Information System, Tawassul, is now available by registering at https://media.expo2020dubai.com. Tawassul is your essential tool to access important information and updates on topics such as media accreditation, licences and permits, press releases and visual assets.

The Expo 2020 Global Media Briefing, taking place in Dubai from 20-22 October 2019, will provide hundreds of members of the media the latest updates and insights on the event. To register, email: media.services@expo2020.ae.

Visitwww.expo2020dubai.com

Follow: Twitter: @expo2020dubai | Facebook: @Expo2020Dubai | Instagram: expo2020dubai

About World Expos

In 1851 the Crystal Palace was the centrepiece of London’s Great Exhibition – the first World Expo. It celebrated the man-made industrial wonders of a rapidly changing world. Architecture, contents and a theme, ‘Industry of All Nations’, were combined to create a big idea of nations meeting nations in shared technological and commercial progress. In more recent years, participants in World Expos, including governments, international organisations and companies, have gathered to find solutions to universal challenges and to promote their achievements, products, ideas, innovations, their national brand, and their nations as destinations for tourism, trade and investment.

World Expos are held under the auspices of the Bureau International des Expositions (BIE), the intergovernmental organisation responsible for overseeing and regulating international exhibitions (‘Expos’) and for fostering their core values of Education, Innovation and Cooperation. Today, four types of Expos are organised under the BIE’s auspices: World Expos, Specialised Expos, Horticultural Expos and the Triennale di Milano.

“Largest Ever Aerial Projection” Smashes Guinness World Record!

The UAE Breaks the Guinness World Record for the Largest Ever Aerial Projection Screen

The new record set by wasl Asset Management Group commemorates the Founding Father of the UAE 100 years after his birth

A 300-foot aerial projection screen — the equivalent of the length of an NFL pitch — soared over Dubai’s skyline

World record attempt beat the previous world record by 50 feet

DUBAI, UAE – As the UAE celebrates the 100th anniversary of the late Sheikh Zayed bin Sultan Al Nahyan, the nation’s Founding Father, one of Dubai’s leading real estate companies has broken yet another Guinness World Record in the city with the world’s largest aerial projection screen.

The record-breaking effort, which was set by wasl Asset Management Group in partnership with Remarkable Media, saw a 300-foot video screen soar across Dubai’s iconic skyline towed by a Bell Huey 212 helicopter.

A second Bell 212 projected the video onto the screen, using a combination of augmented reality tracking and live projection mapping.

The screen could be viewed from 3 kilometres away and was watched by a crowd of onlookers as it made its triumphant journey across the Emirate of Dubai.

Paying tribute to the late Founding Father, the gigantic screen displayed a short film about the UAE’s ‘Year of Zayed’, which is a nationwide initiative that celebrates the life and values of the late Sheikh Zayed who served as the President of the UAE for 33 years and was the driving force behind the union of the seven emirates on 2nd December 1971.

The world’s largest aerial projection screen record was previously held by MTV Networks for a 250-foot projection over New York’s Hudson River, which was almost as wide as the Statue of Liberty is tall. Last night’s projection flew into the Guinness Book of World Records when it beat the previous record by 50 feet.

The screen was 30 feet wider than the height of Big Ben, 50 feet wider than the Dubai Frame, and almost 200 feet wider than the vertical drop at Niagara Falls.

A Guinness World Records’ representative handed over the certificate to His Excellency Hesham Abdulla Al Qassim, CEO of wasl Asset Management Group.

Shows: HD Broadcast quality B-Roll will be available. The footage is broadcast rights cleared for all territories and will include:

1. Sizzel Reel

2. GVs: World’s Largest Aerial Projection Helecopter Flight

3. GVs: Preperations for World’s Largest Aerial Projection

4. GVs: Crowd reactions on the night

5. Soundbites:  Kevin Southam, Official Adjudicator, Guinness World Records

6. Soundbites:Ryan Osbourne, Co-Founder and Chief Technology Officer, Remarkable Media

7. Soundbites:His Excellency Hesham Abdulla Al Qassim, CEO of wasl Asset Management Group

Other: The Guinness World Record is based on the current Total projection area: 22,193 sq/ft. (2061.8 m2) wasl and Remarkable Media’ Total banner size will be: 26,148 sq/ft (2429 m2)

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