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NEOM Showcases Stunning Coastline With Saudi Arabia’s First Ever International Beach Sport Tournaments

NEOM SHOWCASES STUNNING COASTLINE WITH SAUDI ARABIA’S FIRST EVER INTERNATIONAL BEACH SPORTS TOURNAMENTS

            • IWWF NEOM Wakeboard Cup
            • FIFA-endorsed Beach Soccer Cup Tournament (4 Day International)
            • Beach Rugby Exhibition Matches
            • Beach Tennis Invitation Event

NEOM, Saudi Arabia – NEOM’s ambition to turn the gigaproject into a world sports powerhouse took a leap forward this week with the hosting of its first officially-endorsed international events – the first of their kind to take place in the new destination, which is being developed in the North-Western corner of Saudi Arabia along the borders of Egypt and Jordan.

Athletes from 16 nations have taken to the crystal-clear waters of the pristine beaches of Gayal in NEOM, situated on the Gulf of Aqaba, to compete in the IWWF NEOM Wakeboard Event.

The off-shore action was but one part of a sporting spectacular that also included a FIFA-endorsed Beach Soccer Cup tournament. The four-day international event included teams from Saudi Arabia, China, Egypt, England, Oman and the UAE.

Oman won in style in a thrilling final that saw them beat Egypt 5-4 after extra time.

Other events included exhibition Beach Rugby matches with players from Saudi Arabia and an all-female set of match officials, plus a Beach Tennis invitation event starring male and female players from the region.

NEOM has been described as ‘the world’s most ambitious project’ – a land of the future created to empower global talents and maximise human health and potential. Sport is an integral part of the NEOM philosophy, both at the elite level and at grass roots.

NEOM CEO Nadhmi Al-Nasr said “As we build the land of the future, we see sports as an integral part of the NEOM offering, leveraging our unique pristine land to host international sporting events both for professional and everyday athletes, as well as those who choose to visit and live in NEOM. Sport plays a leading role in the realisation of our dream to inspire us all to live healthier lifestyles.”

“It’s great testimony to the spirit of NEOM that we are hosting a World Cup and International Beach Soccer Tournament at such an early stage in our development,” said Jason Harborow, head of NEOM’s Future of Sport sector. “As we evolve, Beach Sports will be an important part of our offering and major events will be high on the agenda.”

NEOM’s Beach Sports events follow the wildly successful Wing Suit & Climbing Challenge in April, which showcased NEOM’s incredible mountains to over 300 million people in 105 countries around the globe.

In the meantime, further world-class events are planned to reinforce NEOM’s reputation as the world’s most exciting and visually spectacular sporting destination.

 

About NEOM:

NEOM is the flagship project of Saudi Arabia’s Vision 2030.

A vast destination designed to welcome and celebrate the world’s athletes, sports enthusiasts and thrill seekers. NEOM was announced to the public on October 24, 2017, by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Deputy Prime Minister and Chairman of the Public Investment Fund of Saudi Arabia (PIF).

The name “NEOM” is derived from two words. The first three letters form the Ancient Greek prefix neo- meaning “new”.

The fourth letter is from the abbreviation of Mostaqbal (Arabic: مستقبل), an Arabic word meaning “future”.

As the name suggests, it will be the land of the future where the best ideas, most promising start-ups, established companies, future industries and the best talents are joined to create solutions for the key challenges facing humanity.

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International and Saudi Athletes Launch Extreme Sports at NEOM

NEOM, Saudi Arabia – International athletes joined their Saudi counterparts during the weekend at an extreme sports extravaganza held to bring NEOM, the world’s most ambitious project, located in the Northwest of Saudi Arabia, into the global spotlight.

Bouldering world champion Juliane Wurm and Saudi female rock-climbing star Yasmin Gahtani topped the bill to kick off a one-day event of rock-climbing, wingsuiting and BASE jumping conceived to showcase the pristine beauty of NEOM with its wilderness, deserts, mountains, valleys, islands, coast and unique coral reefs

Development of the first phase of NEOM, which has a total area of 26,500 km2, will begin in weeks. NEOM Bay, which will be the first urban area in NEOM, will include a wide range of resorts and tourist attractions. NEOM is the flagship project of Saudi Arabia’s Vision 2030, and CEO Nadhmi Al-Nasr said the choice of an extreme sports event to bring global attention to what has been described as “the world’s most ambitious project” was especially appropriate.

“NEOM is all about the unusual and the unexpected. NEOM is futuristic, risky and daring and it’s more than a dream: it’s a plan to enhance how we work and live.” the CEO added.

“The reason we chose extreme adventure sports at the first event in NEOM is because it’s a beautiful environment,” explained Jason Harborow, Head of NEOM’s Future of Sport sector. “Sport is right at the center of what we want to achieve at NEOM, and that means sport for all: male, female, children and athletes with disabilities. NEOM will be for everybody.”

Lead climber Yasmin Gahtani, Managing Director of the Saudi Climbing and Hiking Federation, said that she was thrilled to participate in an event which encapsulates NEOM’s ethos of finding, empowering and encouraging talented individuals.

“Being a woman, I’m very honored to be here and very happy to have NEOM’s support,” she said, adding that rock climbing in Saudi Arabia used to be seen very much as a male-dominated sport but her participation at this event will help to change that perception.

It was German-born climber Juliane Wurm’s first visit to Saudi Arabia. “There’s huge potential here,” she said. “I’m surprised and excited to see how this is going to evolve.”

Head Wingsuit Pilot Sam Hardy, British medalist at the World Wingsuit League, was equally thrilled. “I can 100% see NEOM being the place for extreme sports whether it is climbing, skydiving or kite surfing. The landscape, the mountains, the sand areas and the ocean are like nothing I have seen before. That’s what makes NEOM special and unique.”

 

About NEOM

NEOM is the flagship project of Saudi Arabia’s Vision 2030.

A vast destination designed to welcome and celebrate the world’s athletes, sports enthusiasts and thrill seekers. NEOM was announced to the public on October 24, 2017, by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Deputy Prime Minister and Chairman of the Public Investment Fund of Saudi Arabia (PIF).

The name “NEOM” is derived from two words. The first three letters form the Ancient Greek prefix neo- meaning “new”.

The fourth letter is from the abbreviation of Mostaqbal (Arabic: مستقبل), an Arabic word meaning “future”.

As the name suggests, it will be the land of the future where the best ideas, most promising start-ups, established companies, future industries and the best talents are joined to create solutions for the key challenges facing humanity.

SHARE THIS