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“Smurfs” And UNICEF Celebrate International Day Of Happiness

UNITED NATIONS, UNICEF AND TALENT FROM “SMURFS: THE LOST VILLAGE” TEAM UP TO CELEBRATE INTERNATIONAL DAY OF HAPPINESS

Demi Lovato, Mandy Patinkin and Joe Manganiello deliver keys to ‘Smurf Village’ at the United Nations Headquarters in New York

UNITED NATIONS, NEW YORK – In the lead up to the United Nations International Day of Happiness on Sunday March 20th, cast from the movie SMURFS: THE LOST VILLAGE will attend a special ceremony at the UN headquarters in New York on March 18th to lend their support towards the human pursuit of happiness and well-being throughout the world. The campaign themed “Small Smurfs Big Goals” encourages everyone to support Sustainable Development Goals that include ending extreme poverty, protecting the planet and giving everyone the chance to enjoy peace and prosperity. www.smallsmurfsbiggoals.com

Keep an eye out for special event footage and images out of New York City and around the world through to March 20th as the population observes and celebrates the International Day of Happiness.

“Smurfs: The Lost Village” will be released in cinemas globally from 29rd March 2017.

/ ends

Shows: Event Highlight Package 18 March 2017

(00:15 second b-roll tease-not slated)

Slate 2:

Table of Contents:

1. Press Information

2. Event Featurette

3. Blue Carpet Soundbites

4. Blue Carpet & Event B-Roll

5. General Assembly Hall Selects

Slate 3

Press Information:

In the lead up to the United Nations International Day of Happiness on Sunday March 20th, cast from the movie SMURFS: THE LOST VILLAGE will attend a special ceremony at the UN headquarters in New York on March 18th to lend their support towards the human pursuit of happiness and well-being throughout the world. The campaign themed “Small Smurfs Big Goals” encourages everyone to support Sustainable Development Goals that include ending extreme poverty, protecting the planet and giving everyone the chance to enjoy peace and prosperity. www.smallsmurfsbiggoals.com

Keep an eye out for special event footage and images out of New York City and around the world through to March 20th as the population observes and celebrates the International Day of Happiness.

“Smurfs: The Lost Village” will be released in cinemas globally from 29th March 2017.

Slate 4:

Event Featurette

Slate 5:

Blue Carpet Soundbites

Slate 6:

Demi Lovato

‘Smurfette’ and Joe Manganiello ‘Hefty Smurf’

Slate 7:

Mandy Patinkin ‘Papa Smurf’

Slate 8:

Kelly Asbury Director

Slate 9:

Caryl Stern President & CEO of the U.S. Fund for UNICEF

Slate 10:

Blue Carpet & Event B-Roll

Slate 11:

General Assembly Hall SelectsRed Carpet Event (Saturday March 18th): UN and UNICEF dignitaries along with Smurfs actors Demi Lovato (voice of ‘Smurfette’), Mandy Patinkin (voice of ‘Papa Smurf’), Joe Manganiello (voice of ‘Hefty Smurf’) and film director Kelly Asbury.

UN Ceremony where Smurfs actors present Youth Champions with the keys to “Smurfs Village”.

Talent present global campaign in the iconic General Assembly Hall of the United Nations.

Spike Lee Reflects On His Brooklyn Roots

Director Spike Lee is first to admit, New York City is an advertisement of its own. As a native New Yorker, Lee has long revelled in The City’s unique appeal. Lee has the best of both worlds: He grew up in the borough of Brooklyn, where he continues to work, and lives in Manhattan. He attended New York Graduate Film School and shortly thereafter shot his first feature, She’s Gotta Have It, the story of a woman and her lovers around the streets of Brooklyn. Throughout his 35-film career, he’s never considered leaving New York for Los Angeles. He is in good company: “[Martin] Scorsese’s here, Woody Allen’s here – they didn’t move,” he adds.

His native Brooklyn helped develop the person he is – and it’s often been the subject of his films includingDo the Right Thing, Crooklyn and Clockers. Although Spike Lee’s boyhood Brooklyn has changed, he still praises and credits the people, diversity and culture. Lee is quick to roll call a list of legendary Brooklyn talents like classical composer Aaron Copland, iconic rapper Biggie Smalls, singer-songwriter Barbara Streisand and filmmaker Woody Allen. In Manhattan, Lee is a loyal New York Knicks and New York Yankees fan, often taking the train to the Bronx (where the Yankees play) and going largely unnoticed because it’s packed with fans.

New York City has long been recognizable in TV shows, films and music, especially with the rise of Hip Hop. Spike Lee knows people want to see where it’s all being made. Of course, Lee loves all of New York. Still, his number one New York visitor requirement? “If you come to New York City, you’ve got to get a bike or walk over the Brooklyn Bridge.” He loves the classic view of Manhattan and the magic energy of the city and insists, “If you can, before you leave this planet, you must come here to visit.” For more information, visit Our New York Guide. Visit New York City’s top attractions and iconic spots with ease with an official CityPass.

 

Shows:

Spike Lee walking on Brooklyn Bridge

GVs New York

GVs Brooklyn

IV Spike Lee on Brooklyn Bridge

GV New York

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Microsoft Ushers In New Era Of Windows 10 Devices, Redefining The Ultimate Laptop

Story: Microsoft Ushers in a New Era of Windows 10 devices, that redefines the Ultimate Laptop.

At a New York event, Microsoft Corp. unveiled new Surface, Lumia and Microsoft Band devices, taking advantage of powerful and versatile hardware to unlock new Windows 10 experiences.

Showcasing the innovation possible with Windows 10, Microsoft also shared new details on HoloLens, the first fully untethered holographic computer.

Shows:

Soundbites

Satya Nadella, Chief Operating Officer, Microsoft

Terry Myerson, Executive Vice President, Windows and Devices Group

Lindsey Matese, Senior Manager, Microsoft Band and Health

Panos Panay, Corporate Vice President, Microsoft Surface

Vision:

Microsoft Surface Book
Features highlighted include the detachable screen, inking experience, Windows programs like Microsoft Edge, the phoenix pen.
Building on its track record of pioneering new categories, Microsoft is redefining the laptop with the new Microsoft Surface Book, a powerful, high-performance laptop with stunning craftsmanship and incredibly accurate and responsive pen and touch support.

Microsoft Surface Pro 4
Features highlighted include Windows Hello, Cortana, Microsoft Edge and One Note, the redesigned surface pen, Adobe Photoshop Lightroom
Microsoft also introduced Microsoft Surface Pro 4, the thinnest, lightest and most powerful tablet that can replace your laptop, alongside new Surface accessories. The Surface Pro 4 Type Cover features a redesigned mechanical keyboard with optimal key spacing for fast and fluid typing, and a new Microsoft Surface Pen packs 1024 levels of pressure sensitivity

Microsoft Lumia
Lumia 950, Lumia 950 XL, Lumia 550.
Features highlighted include: Windows Hello, Cortana, latest generation PureView camera, Continuum for phones
The company also reinforced its commitment to mobile with the introduction of Microsoft Lumia 950 and Microsoft Lumia 950 XL, the first Windows 10 Lumia phones and the newest premium phones from Microsoft. Lumia 550, an affordable LTE smartphone running Windows 10, also joins the Lumia family. For people who value affordability, uncompromised quality and signature Microsoft services, Microsoft Lumia 550 combines super-fast internet with the best of Microsoft.

Microsoft Band 2
Features highlighted include: Continual heart rate monitor, Email, Cortana, Guided workouts and sleep quality.
Microsoft also announced Microsoft Band 2, the latest fitness wearable designed to help you live healthier and achieve more. Even more comfortable to wear, Microsoft Band 2 allows you to track your heart rate, exercise, calorie burn and sleep quality and stay connected with email, text and calendar alerts.

Microsoft HoloLens
Microsoft HoloLens is the world’s first fully untethered holographic computer, powered by Windows 10. Starting today, the company is inviting applications for the Microsoft HoloLens Development Edition.

Press Kit assets, b-roll and other materials will be made available on Red Robots MediaGRAB
To register please goto: http://www.redrobot.org/mediagrab/web/register/

Oct, 07, 2015

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Nadal Tennis Tournament Launches Tommy Hilfiger Underwear

Tommy Hilfiger and Rafael Nadal celebrated the brand’s new underwear collection, ‘TH Bold’ fragrance and tailored collection, and unveiled the Fall 2015 ad campaign featuring the tennis icon with a pop-up tennis tournament in Bryant Park on August 25, 2015.

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], launched its global brand ambassadorship with iconic tennis star Rafael Nadal for Tommy Hilfiger underwear, tailored and fragrance with a pop-up tennis event in Bryant Park. The 14-time Grand Slam winner challenged some of New York¹s best-dressed opponents in a one-of-a-kind, rapid-fire tennis competition, with a fun, sexy twist. The event celebrated the debut of the new Tommy Hilfiger underwear collection and unveiling of the dedicated advertising campaign featuring the tennis icon.

Nadal faced off in several rounds of tennis with top models including Chanel Iman, Constance Jablonski, Hannah Davis, Noah Mills, Arthur Kulkov and Akin Akman, all dressed in custom Tommy Hilfiger looks. Each time a team scored a point their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger men’s and women’s underwear designs. Actresses Jane Lynch and Lake Bell hosted the event from the umpire’s seat as Nadal took victory in three consecutive games.

“We’ve revamped our men’s underwear collection with a look that’s modern, athletic and bold, and Nadal is the ultimate global brand ambassador for this new direction,” said designer Tommy Hilfiger. “Since I first established my brand 30 years ago, we’ve always brought a unique twist to our designs and our advertising. Today’s event continues our tradition of bold, surprising campaigns and iconic ambassadors that celebrate our brand spirit and resonate with our consumers globally.”

“I love how this event brings together fashion and sport with Tommy’s signature twist – it was the perfect way to kick-off my partnership with Tommy Hilfiger,” said Rafael Nadal. “I’m proud to be launching the new campaign in the middle of New York City with such an exciting event.”

The advertising campaign was revealed just after midnight on August 25 through the brand’s social media channels, and will run globally in top print publications, television, online and out-of-home placements, including billboards in key cities worldwide. The striking campaign imagery and revealing video was shot in Nadal’s hometown in Mallorca, Spain.

To complement the event and partnership the brand launched a series of digital initiatives, including a live Periscope feed from the event hosted by American fashion blogger Sazan Barzani. In an exclusive collaboration with Funny or Die, comedian Nate Dern brought a new perspective to the traditional red-carpet Q&A in a series of videos that will be revealed on social media over the following days.

The Fall 2015 Tommy Hilfiger underwear collection refreshes classic styles with updated fits, revamped fabrics and elevated details. Design innovations, including a special four-way flex stretch technology, combine with premium fabrics for a result that’s sophisticated, durable and essential for every day comfort. The Fall 2015 Tommy Hilfiger Tailored collection features sharp silhouettes, modern tailoring and rich textures.

The TH Bold fragrance celebrates the spirit of determination and has been created for the modern man who lives bold, with a competitive nature and effortless self-confidence.

Tommy Hilfiger and Rafael Nadal were joined by fashion icons, sports stars, models, and VIPs, including:

Glee star and Hollywood Game Night host Jane Lynch; No Escape and Wet Hot American Summer: First Day of Camp star Lake Bell; Paper Towns star Nat Wolff; home and design icon Martha Stewart; supermodels Chanel Iman and Constance Jablonski; 2015 Sports Illustrated Swimsuit Issue cover model Hannah Davis; actor and model Noah Mills; Hilfiger models Arthur Kulkov and Akin Akman; and fashion bloggers Bryanboy, Danielle Bernstein and Sazan Barzani, all dressed in Tommy Hilfiger.

Friends of the brand joined the conversation on social media using the hashtag #TOMMYXNADAL and the Twitter/Instagram handles @TommyHilfiger and @RafaelNadal.

PHOTOS/VIDEO: http://runwaynewsroom.tommy.com/

About Tommy Hilfiger
With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the Tommy Hilfiger and Hilfiger Denim brands is available to consumers worldwide through an extensive network of Tommy Hilfiger and Hilfiger Denim retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

About PVH
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, and Ike Behar.

Broadcast media, please contact:

nick@redrobot.org

paul@redrobot.org

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