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Microsoft At Hannover Messe 2016

HANNOVER, GERMANY – At HANNOVER MESSE 2016, Microsoft showcases the latest intelligent technology that will impact everyday life as companies around the world digitally transform their businesses.

Hannover Messe, the world’s leading trade fair for industrial technology, sees companies from around the world showing how their digital transformation is creating new business opportunities. The fair featured a keynote address by Microsoft CEO Satya Nadella with attendance of German Chancellor Angela Merkel and US President Barack Obama, who is representing the United States as a partner country for this event. Some “intelligent” technology at the centre of the digital transformation includes: intelligent factories, smart buildings, intelligent street lights and intelligent jet engines.

The next revolution in business is one that transforms our world to take advantage of intelligence. Microsoft continues to collaborate wit its customers and partners on more natural human-computing technology, striking the right balance between using data to create intelligence, personal experiences, while maintaining security and privacy.

In his keynote speech at the HMI, Satya Nadella, talked about the intersection of the digital tech and manufacturing and how tech can empower transformation. In many ways, manufacturing has been on the frontline of tech disruption, helping to fuel growth, enable agility and redefine efficiencies. He cited examples from customers such as Liebherr and Jail as well as showing a demonstration from Microsoft customer, Rolls Royce.

Nadella also stressed that growth is dependent on making the climate more sustainable, economics more viable, equipping future generations with the computational thinking and problem solving skills needed for every job in the 21st Century.

HMI 2016

At HANNOVER MESSE 2016, all eyes will be on industry 4.0 (advanced manufacturing). Some 5,000 exhibitors will be showcasing the latest technologies from factories and energy systems. The event’s Partner Country for 2016 – The United States of America – will be presenting it’s high-tech offerings “Made In USA”, and President Barak Obama will be leveraging the world’s foremost trade fair for industrial technology to promote thee Transatlantic Trade and Investment Partnership (TTIP).


WHERE: HANNOVER MESSE 2016, Microsoft booth, Hall 7, Hannover Exhibition Ground



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Dawn Of A New Era As Rolls-Royce Unveils New Car

On Tuesday 8 September 2015 at 13.00 GMT, Rolls-Royce Motor Cars unveiled the fourth new model to emerge since the renaissance of the marque began under BMW Group custodianship in 2003.

The long-awaited Rolls-Royce Dawn, a stunning new four-seat Drophead Coupé motor car, promises to build on the success of five successive record sales years by introducing a bold, new generation of successful entrepreneurs to the marque.

A new chapter will also be written in terms of the way the marque unveiled the car; a globally streamed digital launch. This bold, innovative approach acknowledges the changing face of the world’s most revered and prestigious brand’s customer base – with many of these highly successful men and women finding their success in the digital sphere. It also boldly expresses the highly contemporary nature of the marque’s approach to working with a rapidly changing media – in doing so acknowledging the importance of breaking a major story in a highly democratised, global manner.

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